Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

How to get more content views on Google+

How to get more content views on Google+

March 31, 2014 Google+ released a new metric on personal profiles and pages. It is a number they call “content views”. They also removed the “plus count” feature from pages. What was the plus count feature? There used to be a box displaying a plus count. This

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Google+ Pages get “Content Views”

Google+ Pages get "Content Views"

Today Google+ Profiles and Pages received a neat little update called “content views”. As I’ve mentioned many times, using Google+ as a business is critical. The ways this will affect pages remains yet to be seen, but this is just another piece of the puzzle. If you

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How Effective is Facebook Advertising in 2014?

How Effective is Facebook Advertising in 2014?

I’m asked all the time by small business owners: How effective is Facebook advertising is and should I be using it? Things are sure to change as time goes on. At this point in time, March 2014, Facebook works for some businesses and not for others. Compared

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Will Facebook Page Reach Drop to 0%?

Will Facebook Page Reach Drop to 0%?

In December 2013, Facebook pages were only reaching around 10% of their audience. Now, in March 2012, the pages are only reaching 2% – 6%. Is this the writing on the “walls”? Many marketers think this is a terrible idea. But what if it is a great

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Google Maps Business Photos is now Google Maps Business View

Google Maps Business Photos is now Google Maps Business View

At some point this week Google Maps renamed “Business Photos” to “Business View”: The change came quietly. If there was an announcement, I missed it. I was looking up something for a client and bumped into the new name. Commonly referred to as Google Maps Street View

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Why websites that are not mobile friendly should be penalized

Why websites that are not mobile friendly should be penalized

I recently ran into a site owned by an attorney. It was a nice looking website. There was nothing visually wrong with it, at least I thought, until I tried to view the site on my phone and got redirected to a mobile site. The mobile site

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Local SEO Tip: Use your Company Name, Address and Phone Number at the top of your website

Local SEO Tip: Use your Company Name, Address and Phone Number at the top of your website

It’s 2014 and there is suddenly talk online about using your business name, address, and phone number at the very top of your website. Soon, many people in the SEO world will be doing this, trying to squeeze a little more juice out of their site, or

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What are Google+ Hangouts On Air?

What are Google+ Hangouts On Air?

What are Google+ Hangouts On Air? Google+ Hangouts On Air, also sometimes referred to as an HOA, is a live streaming video broadcast in HD. HOAs may be started at any time or scheduled in advance. When HOAs are broadcast, they can easily be viewed on Google+,

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The Web Turns 25 #web25

The Web Turns 25 #web25

The web turned 25 today. My first experience on the Internet was in the early 1990s. The only people using it at that point were university professors, a handful of people sending email/ftp/gopher, and hackers, mostly exploring and transferring files. As a BBS SysOp, one of my

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What is Google+ Direct Connect?

What is Google+ Direct Connect?

Before I talk about Google+ Direct Connect, I’d like to briefly go over why I think that Google+ Direct Connect will play a role in the future of Google search, especially for local businesses. When a Google Plus Local Page has gone through the claim & verification

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Why Social Media Has Become a Picture Sharing Bonanza

Why Social Media Has Become a Picture Sharing Bonanza

In February of 2012 I was dead set on not joining the social media crowd. I didn’t have a Facebook, I had no Twitter and I sure as heck wasn’t on Pinterest or Instagram. My anonymity was important to me. When several Google algorithm changes hit websites near

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What is Caturday on Google+?

What is Caturday on Google+?

What is Caturday on Google+? Cats have infiltrated much of the Internet. They started on websites, blogs, and forums  and then worked their way into the social networks and are very active on Google+ or Google Plus. They started gaining traction as shared images in 2005-2006. Then

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March 24-49 2014 is GYBOWeek. What is GYBOWeek?

March 24-49 2014 is GYBOWeek. What is GYBOWeek?

#GYBOWeek is Get Your Business Online week. A lot of us business owners will be scrambling to get our taxes done. Some of us business owners which are more organized will have done taxes months ago. Assuming your taxes are done a priority for you should be

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Is your Content a Bacon Weave Taco?!

Is your Content a Bacon Weave Taco?!

Is your content a bacon weave taco?! Search engines reward websites that consistently put up quality content, plain and simple. Put up great content, rank in search. Assuming you have a quality product or service to offer that people either want or need, you will make money.

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Zero Percent Engagement on Google Plus?

Zero Percent Engagement on Google Plus?

Do you or a loved one suffer from 0% engagement? This is pretty common on Google+. Below I’ll cover both personal profiles and business pages. Let’s start with the personal profiles: Possible reasons for low engagement: A lot of people get on Google+ and discover many of

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Facebook Business Pages are not Reaching their Followers

Facebook Business Pages are not Reaching their Followers

Nearly every business owner that I talk to that uses Facebook is not aware of this fact: People who like your page are not seeing what you post. As of April 23, 2012 pages reached about 16% of their audience. As of December 1, 2013, most businesses

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How Exterminators can use Google Plus

How Exterminators can use Google Plus

I’ve found multiple exterminators taking advantage of Google Plus recently. The first businesses to join were marketing companies.. Then along came the photographers (thanks in part to Google+’s awesome photo sharing abilities).. Then as Google Places pages became Google Plus Local Pages the attorneys piled in and

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Google Celebrates Valentine’s Day 2014

Google Celebrates Valentine's Day 2014

Happy Valentine’s Day! Google and Google Plus brought it this year and are spreading the love! February 13, 2014 Google Plus dropped this surprise on us, an AutoAwesome feature. Upload an image of 2 people hugging or smooching and tada, AutoAwesome Hearts. You can keep the image

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Changes to Google Places Coming Soon?

Changes to Google Places Coming Soon?

Over in the Google Product Forums there is a thread asking about a random email that Google has been sending out to business owners. It is vague and appears to be a phishing attempt, but it is actually a legitimate email. The email reads: Hello, Due to

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Optometrist SEO Copywriting and Content Marketing

Optometrist SEO Copywriting and Content Marketing

Optometrists are told all sorts of crazy things by SEO companies, marketers, and salespeople. These salespeople are very convincing. One of my friends works for one of the largest SEO firms in Raleigh North Carolina and he tells me their tricks all the time. He tells me:

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