Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.
This advice applies to small businesses that wish to rank better in Google search: Take your content one step further. How do I create content for my website? If you understand the amazing return on investment ranking in search offers and work in a competitive niche, you
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What is Panda 4.0? The Panda update is an algorithm update which Google started rolling out in 2011. It has gone through several changes. The 4.0 designation for this update which Matt Cutts announced on Twitter tells us that it is more significant than other recent Panda
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When you first configure your company (or blog’s) Pinterest page, there is an option to verify your website. Why verify your website? If you ask me, every business should claim their presence on Pinterest and get their site verified. Pinterest is rapidly evolving and is absolutely a
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Google+ is a powerful social media network. There aren’t nearly as many people on Google+ as there are on Facebook but there are active users, many of whom love animated images called GIF images. Google+ has a neat feature which allows animated GIF images to play right
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Pinterest’s new guided search is awesome. Human input It was only a matter of time before algorithms could factor in human input. Pinterest the the perfect platform for this. People share images with a description. I always thought Google would be the first to do this. But
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Update: As of late 2016 Google has separated Google+ from Google My Business, formerly known as Google+ Local. I am asked at least once a week how to get 2 Google+ pages merged. Typically one is a Google+ Local Page and the other is a Google+ Business
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Sometimes I think I am the only person in the search world that doesn’t watch Matt Cutts videos. I probably am. I think I’ve seen 5. Matt is the head of the webspam team at Google. No offense to Matt, I am certain is a brilliant guy,
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In my last business I had just over 37,000 customers. I bent over backwards a few times but I managed to keep around 36,990 of them happy (anyone who tells you they kept ALL of their customers is either lying or has been unreasonably taken advantage of).
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What are Google +Post Ads? A Google +Post Ad is an interactive advertisement on the Google Display Network. The ad itself is your Google+ content which is promoted as an ad. Ads on the Display Network do not show up on the Search Network. In case you’re
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This page is in place to list the current community guidelines for Google+ Communities moderated by Telapost. (These are basic common sense policies which are good Netiquette in general.) No Link Dropping: Do not enter the community for the purpose of dropping links back to your site.
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I encounter a variety of problems with Google Place pages or Google+ Local Pages. Business owners forget passwords, need to update their listings, need to reclaim their listings, or have trouble getting their pages verified. Basic troubleshooting is available at the following locations online: Google Places quality
Read more →I am often asked how to get a Google Places listing verified for a business who’s address does not receive USPS mail. But what happens when the business can not receive United States Postal Service mail? This happens more often than one would think. I live in
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It started with a lunch: This week I had social media powerhouse lunch with my friends Karen Tiede of Red Tuxedo and Jesse Wojdylo of Wojdylo Social Media. Jesse and I get together often to go over social media strategy, user behavior, ranking content, and content marketing.
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Please note: If you’re an SEO customer of ours with a locally owned business, your website is already utilizing schema.org structured data markup. We’ve been implementing it for years as it only made sense to give the search engines as much information about your business as possible
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March 31, 2014 Google+ released a new metric on personal profiles and pages. It is a number they call “content views”. They also removed the “plus count” feature from pages. What was the plus count feature? There used to be a box displaying a plus count. This
Read more →Today Google+ Profiles and Pages received a neat little update called “content views”. As I’ve mentioned many times, using Google+ as a business is critical. The ways this will affect pages remains yet to be seen, but this is just another piece of the puzzle. If you
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I’m asked all the time by small business owners: How effective is Facebook advertising is and should I be using it? Things are sure to change as time goes on. At this point in time, March 2014, Facebook works for some businesses and not for others. Compared
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In December 2013, Facebook pages were only reaching around 10% of their audience. Now, in March 2012, the pages are only reaching 2% – 6%. Is this the writing on the “walls”? Many marketers think this is a terrible idea. But what if it is a great
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At some point this week Google Maps renamed “Business Photos” to “Business View”: The change came quietly. If there was an announcement, I missed it. I was looking up something for a client and bumped into the new name. Commonly referred to as Google Maps Street View
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I recently ran into a site owned by an attorney. It was a nice looking website. There was nothing visually wrong with it, at least I thought, until I tried to view the site on my phone and got redirected to a mobile site. The mobile site
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