Archive for the Content Creation Category

The Trust Project Partners to help Google Identify “Fake News” Content

The Trust Project Partners to help Google Identify "Fake News" Content

Google, Facebook, and a few other tech companies have announced they will team up with Santa Clara University’s Trust Project. By including Trust Indicator icons on web-based news content, tech leaders hope they can help readers distinguish between credible journalism and “fake news.” The Trust Project, which

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Improving Content for Better SEO and Google Rankings [Case Study]

Improving Content for Better SEO and Google Rankings [Case Study]

One of the most overlooked things in the world of On-Site SEO in improving existing content. Improving content to better cater to a searcher’s intent is a form of search engine optimization (SEO). Improving content can result in better rankings in Google’s search results. This is a

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Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one

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This Is What Viral Content Looks Like in Real Time Google Analytics

This Is What Viral Content Looks Like in Real Time Google Analytics

I have the fortunate opportunity to work with websites all over the world in a wide variety of niches. Some are business sites which get 10 – 15 great hits every day. On the other end of the spectrum I work with publishers which occasionally get 20,000

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VR Content is Here: The Guardian Gives Away 100,000 VR Headsets to Promote New App

VR Content is Here: The Guardian Gives Away 100,000 VR Headsets to Promote New App

The UK’s Guardian newspaper gave away 100,000 new virtual reality (VR) headsets to readers in its October 7th publication. This promotion was meant to draw attention to the newspaper’s new mobile app, which will allow users to experience various stories in a VR format. In addition to

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Here We Go Again: Akilah Hughes Sues Sargon of Akkad Over Copyright Infringement

Here We Go Again: Akilah Hughes Sues Sargon of Akkad Over Copyright Infringement

Just two days after h3h3Productions won a monumental fair use trial against Matt Hoss (aka Bold Guy), Akilah Hughes has sued fellow YouTuber Carl Benjamin (aka Sargon of Akkad) over copyright infringement. Hughes, who produces YouTube videos on the channel “Akilah, Obviously,” claims that Benjamin used her

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Ethan and Hila Klein Win Landmark Trail for Fair Use Content on YouTube

Ethan and Hila Klein Win Landmark Trail for Fair Use Content on YouTube

Internet superstars Ethan and Hila Klein are celebrating a landmark victory for fair use policy on YouTube. A New York district judge just ruled that this couple didn’t violate the U.S. fair use policy in their reaction video to “Bold Guy vs Parkour Girl” by Matt “Hoss”

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Is Keyword Density Considered Web Spam? And the Elimination of Keywords in Content

Is Keyword Density Considered Web Spam? And the Elimination of Keywords in Content

Keyword density is a term content creators used long ago to measure the number of times keywords were used in their content. Repeating keywords over and over very rarely affects rankings although if it does affect rankings it will decrease a page’s rankings. This is because it

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Wayback Machine Error: Page cannot be displayed due to robots.txt. – What it Means

Wayback Machine Error: Page cannot be displayed due to robots.txt. - What it Means

If you are attempting to recover content off of a deleted domain or an old website, the Wayback Machine can be a lifesaving resource. And other times it can be extremely frustrating. Error: Page cannot be displayed due to robots.txt. Sometimes a website displays just fine one

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Can I Reuse Someone’s Deleted Content?

Can I Reuse Someone's Deleted Content?

It never ceases to amaze me when people are willing to delete content. Today I discovered a California law firm which had recently deleted hundreds of articles from their blog. This was great content which is extremely valuable in the right hands. It just so happens I

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Text Content Being Plagiarized and Uploaded to YouTube – How To Stop It

Text Content Being Plagiarized and Uploaded to YouTube - How To Stop It

A publisher that I recently did some consulting for was losing traffic in Google organic search results. They had a half a dozen issues which I quickly spotted and resolved. One of the problems was that the content from their news articles was being stolen shortly after

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A Good DSLR Camera and Mic for Creating YouTube Videos and Video Content for Small Businesses and Professionals

A Good DSLR Camera and Mic for Creating YouTube Videos and Video Content for Small Businesses and Professionals

A good YouTube video can be posted onto YouTube. It will show up in video search results, can show up in Google search results, can be embedded in your articles on your website, and can also be shared on other platforms such as Facebook. Added in with

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Car Accident Content – Can Attorneys Blog About Recent Crashes?

Car Accident Content - Can Attorneys Blog About Recent Crashes?

  Every state has its own rules that govern how attorneys should conduct themselves. Those rules set limits on what a lawyer might or might not do in the context of soliciting clients. Solicitation isn’t an ad on the side of a city bus or a billboard

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How Can Attorneys Create Accident Content Without Soliciting re: ABA?

How Can Attorneys Create Accident Content Without Soliciting re: ABA?

Note: A simpler version of this article is here: Can Attorneys Blog About Recent Crashes? If an attorney has a website, whoever governs his or her conduct as an attorney is going to be looking over their shoulder. If an attorney has a blog on their website,

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Can Google Crawl Content in Accordions, Tabs, and Drop Down Boxes?

Can Google Crawl Content in Accordions, Tabs, and Drop Down Boxes?

Sometimes when creating content for clients I end up making big, fat, juicy, pages. Some people would call these pages “overwhelming walls of text”. Yes, I knew your little secret. To make things pretty and put them into smaller, easily digestible nuggets of content, content can be

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Promoted Content Distribution of 2016 and 2017

Promoted Content Distribution of 2016 and 2017

You’ve seen it. “Sponsored Content” “You might like” “Recommended from the web” “Popular Stories” What do you even call this stuff? I call it promoted content. Others call it content distribution. Some people would say they are crap spewing web plugins. There are a variety of “content

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English to Spanish Content Translation Companies Using Software

English to Spanish Content Translation Companies Using Software

Many law firms and businesses have discovered they can increase their exposure on the web by having lots of great content. After all, if your content is not on the web, people can’t find you when they are looking for you. This is more important for some

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What To Do if your SEO Company Deletes Your Content

What To Do if your SEO Company Deletes Your Content

North Carolina is home to many scenic mountains and beautiful coastlines. Unfortunately, it is also home to some of the worst SEO companies in the United States. This weekend I heard a story that one of them removes content that you paid for from your site if

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Comprehensive Content, the new SEO Copywriting

Comprehensive Content, the new SEO Copywriting

What is comprehensive content? Comprehensive content is web content which is complete, and thoroughly covers all or nearly all elements or aspects of a subject matter. Comprehensive content is good for SEO in many ways Comprehensive Content is the new “SEO Copywriting”. There was a time when

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How Often Does a Page’s Content Need to be Updated?

How Often Does a Page's Content Need to be Updated?

Today a client asked me a great question. They wanted to know how often a page on their site should be updated. Someone had “informed them” that their pages, which rank very well, would lose ranking if they were not updated at least once a month. The

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