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Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

September 5 2019 Google Algorithm Update

September 5 2019 Google Algorithm Update

On September 5, 2019, a significant change to Google’s algorithm took place. SERP trackers, such as RankRanger’s, showed this as seen in the screenshot below: The September 5, 2019 Update Timeline of Events This timeline of events will be updated as the algorithm rolls out along with

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“You Have Won iPhone Xs from AppleStore” Google Calendar [Scam]

"You Have Won iPhone Xs from AppleStore" Google Calendar [Scam]

The free iPhone X notifications and events showing up on your Google Calendar or Android Phone are not true. Spammers have recently been exploiting Google Calendar in an effort for you to click their links. Below is more information and actionable advice to prevent future notifications. It

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August 2019 Google Algorithm Update

August 2019 Google Algorithm Update

August 28, 2019, a Google algorithm update began rolling out. This came shortly after Google began demoting websites which participate in “subdomain leasing” around August 23. Google engineers also made slightly noticeable changes to the algorithm on August 1 and August 20. Some people feel the August

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Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

This is such a broad, huge topic, it really merits its own book. But, I will condense this as much as I can. What is a backlink? Of course, if you’re reading this, you understand that websites need backlinks to rank well in Google search. But you

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How To Reinstate Your Suspended Google My Business Page in 2019

How To Reinstate Your Suspended Google My Business Page in 2019

Once a Google My Business page has been suspended, it is no longer able to display in the local pack in Google’s local search results or in Google Maps until it has been reinstated. I have recently helped several businesses get their Google My Business pages reinstated.

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Yelp Bans IP Addresses – You’re Not Allowed To Access This Page error

Yelp Bans IP Addresses - You're Not Allowed To Access This Page error

Today I went to visit Yelp.com and was presented a message which read “Sorry, you’re not allowed to access this page. Contact Yelp if you keep experiencing issues.” At first, I thought it was the business profile I was looking at, then, I realized simply visiting Yelp.com

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Can Google Be Sued for Fake Reviews?

Can Google Be Sued for Fake Reviews?

Fake reviews raise serious legal issues. They might be false, deceptive, malicious or fabricated. Many are even laudatory. Some businesses even go so far as to pay other people or businesses to write five-star reviews that are posted on their customers’ websites. Fake Five-Star Reviews: If a

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July 18, 2019 Google Algorithm Update

July 18, 2019 Google Algorithm Update

And it’s here. A major change to Google’s algorithm rolled out, as can be seen here thanks to RankRanger’s monitoring tool: July 2019 Google Algorithm Update – Live Timeline Here’s how the July algorithm rolled out: July 13, 2019 – On July 13, 2019, there were several

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The “VoxAdpocalype:” Understanding YouTube’s Latest Controversy

The “VoxAdpocalype:” Understanding YouTube’s Latest Controversy

There’s a whole lot of trouble brewing on YouTube…again. At the start of June 2019, Google’s massive video-sharing platform began demonetizing, censoring, or outright banning dozens of mostly right-leaning channels. Dubbed the “VoxAdpocalypse,” this is the latest in a long line of controversial demonetizing practices that have

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Alex Jones’ Infowars Whacked by Google Algorithm in June 2019

Alex Jones' Infowars Whacked by Google Algorithm in June 2019

On June 8, 2019, an article hit InfoWars.com titled “Google De-Lists Alex Jones From Web Search“. The article explains that if you use Google to search for the phrase (name) Alex Jones, InfoWars.com is no longer a result near the top of page 1 of Google’s search

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Google to Eliminate Search Engine Results Pages, Replaces with “More Results”

Google to Eliminate Search Engine Results Pages, Replaces with "More Results"

Google has been testing out a new feature on desktop search results which I have been calling “More Results”. After performing a search and scrolling to the bottom of page 1, instead of seeing the classic list of additional Search Engine Results Pages (SERPs), users are presented

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The June 4 2019 Google Broad Core Algorithm Update

The June 4 2019 Google Broad Core Algorithm Update

The June 2019 Google Broad Core Algorithm Update impacted the rankings of websites in Google’s Search Engine Results Pages. Several aspects of the algorithm were changed which caused some sites to gain visibility and others to lose visibility. Generally speaking, sites negatively impacted will see a drop

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The 2019 Google Quality Rater Guidelines

The 2019 Google Quality Rater Guidelines

On May 16, 2019, Google released the latest Quality Rater Guidelines (QRG), more recently called the Search Quality Evaluator Guidelines. You can download the latest QRG here, or via our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites and

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Fake Reviews for Law Firms and Professional Conduct Rules

Fake Reviews for Law Firms and Professional Conduct Rules

The Holy Grail of advertising for law firms used to be the back of the phone book. It was the coveted spot, and only one firm could make in for that phone book in that calling area. All others had to scramble for the inside of the

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Google My Business Aggressively Suspending Personal Injury Lawyer Pages in 2019

Google My Business Aggressively Suspending Personal Injury Lawyer Pages in 2019

Google has recently been suspending Google My Business pages belonging to personal injury lawyers. The new, aggressive suspensions began in 2019. Here’s why, and what to do about it. How we got here: I work with several personal injury law firms and it is no secret that

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How To Watch Billion Dollar Bully – The Yelp Extortion Movie

How To Watch Billion Dollar Bully - The Yelp Extortion Movie

“Billion Dollar Bully” is a movie produced by Prost Productions and released on May 21, 2019. I will be updating this post as soon as I’ve had a chance to watch the movie. The movie could be making false claims of extortion. How To Watch Billion Dollar

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The Yahoo “Feel-Good Results” Algorithm

The Yahoo "Feel-Good Results" Algorithm

Today I made my annual trip to Yahoo.com to see if it was shut down yet. The site is still up, it is just plastered with ads. The home page is plastered with ads which literally take you to fake news sites and sites which attempt to

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How To Get a Google My Business Custom URL

How To Get a Google My Business Custom URL

Google My Business recently rolled out a new feature recently which allows GMB pages to get a simple to use URL such as g.page/businessname. This custom URL is called a “short name”. Here’s how to get it. To get your custom URL (short name), follow these steps:

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Google My Business – Suite, STE or # for Businesses in Office Buildings

Google My Business - Suite, STE or # for Businesses in Office Buildings

I work with several law firms and one of the questions that always comes up is what street address to use for a law firm with a suite number in the street address. I personally use the # and it appears to be the best way. Here’s

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Do Google Partners get Access to Google My Business Employees?

Do Google Partners get Access to Google My Business Employees?

If you’ve followed this blog for some time you may know that I used to host a Google My Business support forum online and have seen thousands of issues with Google My Business (GMB). If you’re reading this, you probably know that GMB problems are very frustrating.

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