Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Yelp Impersonation Phone Calls, Robocalls and Online Listing Scams

Yelp Impersonation Phone Calls, Robocalls and Online Listing Scams

In December 2018 a wave of automated robocalls began hitting business owners across the USA. The Robocallers pretend to be Yelp. This is called an “Online Listing Scam”. The call: Click here to hear the audio of the call I received: The call I received came in

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Will WordPress 5.0 Gutenberg Crash My Website or Break My Theme?

Will WordPress 5.0 Gutenberg Crash My Website or Break My Theme?

The biggest change coming with WordPress 5.0 Gutenberg is the “Editor”, however, changes to the WordPress core, PHP and JavaScript will indeed crash some websites with incompatible themes or plugins which have yet to be updated to be compatible with WordPress 5.0. WordPress 5.0 Gutenberg will be

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Yelp’s November 2018 Algorithm Change and Sudden Loss of Reviews

Yelp's November 2018 Algorithm Change and Sudden Loss of Reviews

A client of mine who checks his Yelp rankings monthly at the end of the month contacted me today to inform me that a significant number of his reviews were suddenly buried in the month of November. While I’m not certain of the date this occurred, I

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November 2018 Google Algorithm Updates

November 2018 Google Algorithm Updates

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

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What Is A Branded Backlink?

What Is A Branded Backlink?

A Branded Backlink is a link from one website to another that uses your brand name as the anchor text. Branded backlinks are usually a company name, person name or blog name, like when the website Pepsi.com gets a link for “Pepsi”. Are Branded Backlinks good to

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Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

As time goes on, Google and other search engines are getting better at evaluating the overall “quality” of a website. However, the overall quality of a site is indeed the sum of all of the pages on a site. This is common knowledge in the world of

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Renaming a Company to Appear in the Google Local 3 Pack

Renaming a Company to Appear in the Google Local 3 Pack

If you weren’t aware, Google’s local 3 pack is heavily influenced by keywords. 99% of the time, this is not a factor; businesses just use their business name and the chips fall where they may. Aside from keywords, the main factors to show up in the local

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September 2018 Google Algorithm Update and a Traffic Recovery from August

September 2018 Google Algorithm Update and a Traffic Recovery from August

On September 27, 2018, many webmasters experienced a gain or loss of traffic after the latest Google Algorithm Update. This was another “quality update” in an effort to provide better search results to people searching the Internet. While the algorithm is not perfect and it has indeed

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Craigslist Vehicle History Report VinInsights Scam

Craigslist Vehicle History Report VinInsights Scam

I purchased a new vehicle this week, and the old one went up for sale on Craigslist. I’m used to Internet scams but this one was pretty good. Here’s how it went down. Vehicle History Report Scam The “buyer” began a conversation and asked if the vehicle

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Does LegitScript Impact Organic Rankings and SEO?

Does LegitScript Impact Organic Rankings and SEO?

I recently wrote a large article about the August 1 2018 algorithm update. While nobody in the SEO industry really knows precisely what is going on, I did nail down several key issues which all pertain to “content quality”. Also called the “medic” update, the algorithm change

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DANGER: Record Flooding Coming to Eastern North Carolina September 16, 17, 18, 2018 – Hurricane Florence

DANGER: Record Flooding Coming to Eastern North Carolina September 16, 17, 18, 2018 - Hurricane Florence

Hurricane Florence is dumping unprecedented amounts of water all over North Carolina and I am afraid that many people have no idea how much danger they’re in. Fayetteville, NC: Using the website water.weather.gov, we can clearly see that the Little River at Manchester (near Fayetville) is predicted

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AirBNB Price Gouging During Hurricane Florence

AirBNB Price Gouging During Hurricane Florence

So, first of all, there are some fantastic people on AirBNB, and AirBNB is doing a lot of good. If you’re looking for a place this week in western NC or SC, there is a button to offer up a room or a campground for free, and

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Topsail Island Beach House Rental Management Alternatives

Topsail Island Beach House Rental Management Alternatives

If you own a beach house on Topsail Island and are seeking an alternative to your existing property management agency, read on and contact me. I currently have 1 opening, and you’re not going to find a better deal. Current options Currently, many tenants are using AirBNB.

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High “Domain Authority” Websites Crushed In Google Search Results After Medic Update

High "Domain Authority" Websites Crushed In Google Search Results After Medic Update

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

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Good “Metrics” Do Not Mean Valuable Backlinks – Domain Authority, Trust Flow, Etc.

Good "Metrics" Do Not Mean Valuable Backlinks - Domain Authority, Trust Flow, Etc.

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority

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Is Google Rigged to Show Bad News for “Trump News” and Donald Trump?

Is Google Rigged to Show Bad News for "Trump News" and Donald Trump?

On Tuesday, August 28, 2018, President Donald Trump announced that Google search results for “Trump News” displays mostly news stories which are bad. Is this true? Yes and No. In case you missed it, here’s what Trump tweeted: Google search results for “Trump News” shows only the

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Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

During the first week of August 2018, many bloggers and other website owners were dismayed to discover that they had received a 20% – 75% reduction in traffic due to decreased visibility in Google’s Search Engine Results Pages. In short, they had lost their rankings. Searching for

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Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

It’s a conversation that seems to come up about once a year. People ask me something along the lines of one of these two questions: “Does linking out somehow reduce the seo value of a website or web page?” or, “Should I NoFollow outbound links on my

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Are You a Quality SEO Consultant? Get SEO Referrals From Us.

Are You a Quality SEO Consultant? Get SEO Referrals From Us.

There are certain niches I find myself catering to. At least a few times each week, I have to turn away people who need SEO help. I can’t help everyone, and if you’re a jack of all trades, you’re a master of none. We currently work with

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Google’s 2018 Google Quality Rater Guidelines

Google’s 2018 Google Quality Rater Guidelines

Google released an update to their Quality Rater Guidelines on July 20, 2018.Here’s how they’ll help you. You can get them here: Download them from Google here. Download them from our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites

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