Telapost SEO and Content Marketing Blog

The Telapost blog is dedicated to technical SEO tips, case studies, breaking news on SEO and content tips galore.

Google My Business Chatbots – Coming Soon?

Google My Business Chatbots - Coming Soon?

The Bing Business Bot is here and it is likely only a matter of time before Google rolls out their version of a chatbot which will likely be called something like the Google My Business Chatbot or Google Places Chatbot. Who knows! I do wonder if it

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Bing Business Pages Get Chatbots via The Bing Business Bot

Bing Business Pages Get Chatbots via The Bing Business Bot

According to some Twitter chatter and a Search Engine Land article, Bing business pages now serve up chatbots. This comes in addition to Bing’s current offerings such as “directions”, “menu” and “online ordering”. The Chatbots are currently available only to restaurants after a test in Seattle Washington

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Fake News and Satire Websites – Is SEO Still Possible in 2017??

Fake News and Satire Websites - Is SEO Still Possible in 2017??

If you’ve read some of the more recent posts on this blog you probably know that I’ve worked with a few publishers. This isn’t my main niche but I have indeed broken some interesting news over the last several months: Google “In The News” Replaced with “Top

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What Do Natural Anchor Text Backlinks Look Like?

What Do Natural Anchor Text Backlinks Look Like?

A site that I established in 2001 has several popular pages. Over the years, many of the pages accrued hundreds of natural inbound links. I had absolutely nothing to do with these links, they were 100% natural. In fact, I didn’t learn of the source websites linking

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Can I Reuse Someone’s Deleted Content?

Can I Reuse Someone's Deleted Content?

It never ceases to amaze me when people are willing to delete content. Today I discovered a California law firm which had recently deleted hundreds of articles from their blog. This was great content which is extremely valuable in the right hands. It just so happens I

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Do Fresh Links Temporarily Decrease Rankings in Google Search?

Do Fresh Links Temporarily Decrease Rankings in Google Search?

Backlinks are a funny thing in Google and they have definitely evolved over the years. They changed in 2016, how, nobody can completely pinpoint. I’d argue that Google engineers themselves can’t totally predict how a certain link will affect rankings. I do know that I have seen

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Text Content Being Plagiarized and Uploaded to YouTube – How To Stop It

Text Content Being Plagiarized and Uploaded to YouTube - How To Stop It

A publisher that I recently did some consulting for was losing traffic in Google organic search results. They had a half a dozen issues which I quickly spotted and resolved. One of the problems was that the content from their news articles was being stolen shortly after

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Zuckerberg Hires 3,000 New Employees To Help Monitor Facebook Live Video Content

Zuckerberg Hires 3,000 New Employees To Help Monitor Facebook Live Video Content

In the wake of numerous violent broadcasts on Facebook’s live stream platform, CEO Mark Zuckerberg announced that he is working hard to re-vamp his company’s video screening process. To do this, Zuckerberg said Facebook will hire and train 3,000 employees to monitor and censor video content going

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Wicked Weed Deletes FaceBook Post about Budweiser Hating on Craft Beer

Wicked Weed Deletes FaceBook Post about Budweiser Hating on Craft Beer

Yesterday, May 3, 2017, the news broke that Wicked Weed is selling to Anheuser-Busch. Lots of people congratulated Wicked Weed, and plenty of people had negative things to say. This is because Wicked Weed has a massive fan base who LOVE them. On Facebook, the announcement had

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Can HuffPost Save the Mainstream Media? Probably Not.

Can HuffPost Save the Mainstream Media? Probably Not.

Very few Americans trust the mainstream media nowadays. According to a Pew Research Center study, an abysmally low 18 percent of Americans have “a lot” of faith in national news agencies. That number is only expected to go further down as the years wane on. All news

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Google Showing Images from Other Sites in Featured Snippets and Answer Boxes

Google Showing Images from Other Sites in Featured Snippets and Answer Boxes

Google’s Answer Boxes, aka Featured Snippets, have been showing up in more and more search results lately, and I’ve been on a binge, obtaining as many of these as possible for clients, trying to steal existing answer boxes and positioning new content for future snippets. In April

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A Good DSLR Camera and Mic for Creating YouTube Videos and Video Content for Small Businesses and Professionals

A Good DSLR Camera and Mic for Creating YouTube Videos and Video Content for Small Businesses and Professionals

A good YouTube video can be posted onto YouTube. It will show up in video search results, can show up in Google search results, can be embedded in your articles on your website, and can also be shared on other platforms such as Facebook. Added in with

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Is Google Going To De-List Alex Jones’ InfoWars.com and Other Alternative News Websites?

Is Google Going To De-List Alex Jones' InfoWars.com and Other Alternative News Websites?

InfoWars.com is a website operated by Alex Jones. While I am not a regular reader I am pretty sure that sometimes you will find satire there, a couple stories some people would disagree with, and news that the mainstream media outlets such as CNN simply do not

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The Google Top Stories News Algorithm

The Google Top Stories News Algorithm

For some search queries, Google displays a “Top Stories” section above search results, replacing what used to be “In The News”. What is The Google Top Stories News Algorithm? The Google Top Stories News Algorithm determines which articles are displayed in Google’s “Top Stories Carousel” in Google

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What Is a Yelp Active Cleanup Alert?

What Is a Yelp Active Cleanup Alert?

A Yelp”Active Cleanup Alert” is displayed by Yelp when Yelp’s user support team sees signs of controversial, media-fueled activity on a business page. The Active Cleanup Alert prevents users from leaving reviews and directs Yelp users to post any and all thoughts on “Yelp Talk”, Yelp’s open

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Google Incorrectly Identifying Review Markup as Spammy Structured Markup

Google Incorrectly Identifying Review Markup as Spammy Structured Markup

About a month ago I wrote about “Spammy Structured Markup” messages being sent out via Google Search Console. Since then I have now seen multiple sites with this “penalty”. It isn’t much of a penalty, sites affected simply have their review stars removed in search results. These

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Lists and Categories Seen in Google Search Results in 2017

Lists and Categories Seen in Google Search Results in 2017

Here’s an odd feature that is new to me that I’ve never seen in Google search results before- Categories. They act sort of like “Google breadcrumbs”, if you will. Here’s a screenshot, which you can (currently) duplicate by searching for German Shepherd Health Problems: The search does

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Geographical Relevance for Webpages and SEO

Geographical Relevance for Webpages and SEO

Below are my current thoughts, as of 2017, as to how Google interprets what I call “geographical relevance”. If you are looking for a highly technical whitepaper citing Google documents, this isn’t it. Move along, ’cause you will be disappointed. But, Google has no word on this,

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Are City Pages Considered Doorway Pages?

Are City Pages Considered Doorway Pages?

Adding city pages for your business’s products or services can bring in more search traffic and paying customers, but if they are “doorway pages” or not depends on a variety of factors. Are city pages doorway pages? In the past, doorway pages were easy to spot. Let’s

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March 2017 Google Algorithm Updates: Fred, Link Quality, and Content Quality

March 2017 Google Algorithm Updates: Fred, Link Quality, and Content Quality

A few people have asked me if there was a Google update in March of 2017. The answer is yes. Currently, there are 800-1200 updates to the Google algorithm annually, as far as I know. Some people are calling it an “unconfirmed” algorithm or something as well,

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