Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

COVID-19 Google My Business Resource & FAQs

COVID-19 Google My Business Resource & FAQs

Google My Business has been working on solutions for business owners during the COVID-19 Pandemic. There are several new options in Google My Business, and some other functions are limited. Here are ways you can update your company’s Google My Business page to reflect your current status.

Read more

World Health Organization Removes Content Explaining Pets Can’t Spread Coronavirus 2019-nCoV

World Health Organization Removes Content Explaining Pets Can't Spread Coronavirus 2019-nCoV

On March 12, 2020, the World Health Organization removed content explaining that there is no evidence that companion animals such as dogs and cats can be infected with the new Coronavirus 2019-nCoV. This does not mean that they’ve changed their mind. There is still no evidence that

Read more

YouTube’s CEO Addresses Coronavirus Content Concerns – March 2020

YouTube’s CEO Addresses Coronavirus Content Concerns - March 2020

As the coronavirus continues to dominate international headlines, YouTube is taking proactive steps to ensure authoritative news reaches its users.   In a recent blog post, CEO Susan Wojcicki said YouTube will prioritize coronavirus content that has been put together by reliable, science-backed organizations. In particular, YouTube

Read more

Google Maps Shares Statistics for 2019 Spam Submission Removals

Google Maps Shares Statistics for 2019 Spam Submission Removals

In a recent post on Google’s official blog, Senior Project Manager Kevin Reece explained how the tech giant evaluates user-generated content on its Maps platform. Mr. Reece also revealed how many submissions Google Maps deleted in 2019. According to Reece, users sent about 7 billion submissions to Google Maps

Read more

Should You Disvaow Backlinks After a Negative SEO Attack?

Should You Disvaow Backlinks After a Negative SEO Attack?

If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk

Read more

How To Get Expandable Questions in Google Search Results and FAQ Snippets

How To Get Expandable Questions in Google Search Results and FAQ Snippets

On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now

Read more

Google Featured Snippets and No Organic Rankings? Deduplication Update

Google Featured Snippets and No Organic Rankings? Deduplication Update

Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant

Read more

January 13 2020 Google Favicon and Desktop Search Result Layout Change

January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is

Read more

January 14, 2020 Google Core Algorithm Change – Traffic Gains and Losses

January 14, 2020 Google Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

Read more

Unrelated Content, Google Algorithm Updates and Playing With Fire

Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

Read more

Google My Business Insights and Inaccurate Call Tracking

Google My Business Insights and Inaccurate Call Tracking

Google My Business has a neat feature called “insights”. Insights appears to show business owners at-a-glance their Google My Business listing’s performance. Unfortunately, the “Insights” feature doesn’t provide much insight. In fact, it is inaccurate and misleading. Number of calls is misreported. Pretty much everything in insights

Read more

Google’s November 2019 Local Search Update Algorithm uses “Neural Matching” but Keyword Spam Reigns Supreme

Google's November 2019 Local Search Update Algorithm uses "Neural Matching" but Keyword Spam Reigns Supreme

On December 2, 2019 Google announced that in November they released what they call the November 2019 Local Search Update and that the rollout was complete. If you weren’t aware, in November 2019, Google local results and Google Maps results were way out of whack. I was

Read more

Google’s Multi Featured Snippets with FIVE Results

Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

Read more

Google Testing People Also Ask (PAA) Boxes in Local Search Results

Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

Read more

Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

Read more

Google Local 3 Pack Rankings Changes in November 2019

Google Local 3 Pack Rankings Changes in November 2019

From around November 4 – November 11, 2019, there were a ton of changes to the local 3 pack. As soon as the changes began, one of my clients asked me what was going on. Rumors circulated and some people asked: Was this an algorithm change? What

Read more

Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

Read more

November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

Read more

Does Word Count Affect SEO Content Quality?

Does Word Count Affect SEO Content Quality?

This is a question which comes up over and over again in the world of SEO and even more so with Google focusing more and more on content quality. In short, no, word count does not affect content quality. But… Write for people, not computers. These two

Read more

October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883