Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Google Featured Snippets cause Organic Rankings on Page 2

Google Featured Snippets cause Organic Rankings on Page 2

As of January 22, 2020, when a page displays in Google’s Featured Snippet section, it will no longer also display on page 1 of Google’s Search Engine Results Page and will instead appear near the top of page 2. I happened to discover this minutes after it

Read more

January 13 2020 Google Favicon and Desktop Search Result Layout Change

January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Google has been testing this a

Read more

January 13 2020 Google “Hindsight” Core Algorithm Change – Traffic Gains and Losses

January 13 2020 Google "Hindsight" Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

Read more

Unrelated Content, Google Algorithm Updates and Playing With Fire

Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

Read more

Google My Business Insights and Inaccurate Call Tracking

Google My Business Insights and Inaccurate Call Tracking

Google My Business has a neat feature called “insights”. Insights appears to show business owners at-a-glance their Google My Business listing’s performance. Unfortunately, the “Insights” feature doesn’t provide much insight. In fact, it is inaccurate and misleading. Number of calls is misreported. Pretty much everything in insights

Read more

Google’s November 2019 Local Search Update Algorithm uses “Neural Matching” but Keyword Spam Reigns Supreme

Google's November 2019 Local Search Update Algorithm uses "Neural Matching" but Keyword Spam Reigns Supreme

On December 2, 2019 Google announced that in November they released what they call the November 2019 Local Search Update and that the rollout was complete. If you weren’t aware, in November 2019, Google local results and Google Maps results were way out of whack. I was

Read more

Google’s Multi Featured Snippets with FIVE Results

Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

Read more

Google Testing People Also Ask (PAA) Boxes in Local Search Results

Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

Read more

Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

Read more

Google Local 3 Pack Rankings Changes in November 2019

Google Local 3 Pack Rankings Changes in November 2019

From around November 4 – November 11, 2019, there were a ton of changes to the local 3 pack. As soon as the changes began, one of my clients asked me what was going on. Rumors circulated and some people asked: Was this an algorithm change? What

Read more

Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

Read more

November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

Read more

Does Word Count Affect SEO Content Quality?

Does Word Count Affect SEO Content Quality?

This is a question which comes up over and over again in the world of SEO and even more so with Google focusing more and more on content quality. In short, no, word count does not affect content quality. But… Write for people, not computers. These two

Read more

October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

Read more

Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

If you’ve ever flagged a fake or spammy Google My Business listing in Google Maps you’ve likely received one of two possible responses: Published: Your edit to Business Name…, or Thanks for editing Business Name… If you’ve received the latter it generally means the edit is either

Read more

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

Read more

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

Read more

Law Firm Websites, Advertising and the American Bar Association

Law Firm Websites, Advertising and the American Bar Association

Lawyer advertising has been a headache since the U.S. Supreme Court decided issues involving a small newspaper advertisement in Bates vs. Arizona State Bar in 1977. That’s when it was decided that lawyers would be allowed to advertise their services, so long as it was done in

Read more

Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

Read more

Should I Disavow “Toxic Links” in 2019?

Should I Disavow "Toxic Links" in 2019?

Backlink audit tools frequently frighten website owners with scary, cryptic and often unnecessary messages about Toxic backlinks. Here’s why you should probably ignore them. I love SEMrush for many reasons and use the site all the time. However, if you have a “prject” site saved in the

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883