Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

July 2020 Pinterest Algorithm Update – Home Feed to get More Diversity & Video Content

July 2020 Pinterest Algorithm Update – Home Feed to get More Diversity & Video Content

Heads-up to any Pinners out there, Pinterest recently announced it changed its home page algorithm. According to company engineers, this new algorithm should increase user engagement by promoting interactive and diverse content. Although Pinterest’s algorithm will analyze your previous activity to determine suggestions, it will place a greater

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What Makes You “Tik”? – TikTok Shares Secrets of its “For Me” Filter and #ForYou Algorithm – June 2020

What Makes You “Tik”? – TikTok Shares Secrets of its “For Me” Filter and #ForYou Algorithm - June 2020

If you didn’t know about TikTok before the coronavirus, chances are you have it on your phone today. Get this: recent data shows this video-sharing app hit 2 billion downloads worldwide during the COVID-19 pandemic. As TikTok’s popularity continues to soar, more people are interested in how the company

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Facebook June 30 2020 Algorithm Update Affects News Feed Content – Ahead of the Election

Facebook June 30 2020 Algorithm Update Affects News Feed Content - Ahead of the Election

In the run-up to the 2020 presidential election, Facebook wants to do its part to promote high-quality original journalism. To achieve this goal, the social media giant said it’s tweaking its News Feed algorithm.     In a blog post published on June 30th, Facebook announced it would employ this

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New Google Review Attributes for Lawyers June 2020

In June 2020, Google rolled out new review attributes for attorneys. When clients leave a law firm a review, in addition to leaving a 1-5 star review, they may now also select attributes such as Good Quality, Good Value, Professional or Responsive. The feature has been available

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“Top-Rated By Google Users” Coming to the Google Local Pack?

"Top-Rated By Google Users" Coming to the Google Local Pack?

On June 9, 2020, one of my clients brought to my attention that Google began testing a new feature in the Local Pack. On June 10 I was able to briefly duplicate it as well. In some cases Google will display a message such as: #1 rated

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Telapost Update: We Are Surviving COVID19, Growing, and Hiring!

Telapost Update: We Are Surviving COVID19, Growing, and Hiring!

It has taken many years to get this through my thick head.. But.. We help people! A lot! In 2020, most of the Personal Injury Law firms I work with have told me that 2019 was the best year they’ve ever had. Not only was 2019 the

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Google My Business Pages and Local Pack Changes – April & May 2020

Google My Business Pages and Local Pack Changes - April & May 2020

Beginning April 23, 2020 and continuing into May, several businesses around the US have disappeared from local pack results. The good news is, in every case I have seen, things returned to normal after 3 – 5 days. This is totally unrelated to a separate May 5,

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April 10, 2020 Google Algorithm Change

April 10, 2020 Google Algorithm Change

There was a minor tweak at Google which impacted some sites on April 9, 2020. Sites impacted would see a gain or loss in keyword visibility, generally noticeable in Google Analytics by a loss or gain in traffic. Here’s a screenshot of a site which gained traffic

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COVID-19 Google My Business Resource & FAQs

COVID-19 Google My Business Resource & FAQs

Google My Business has been working on solutions for business owners during the COVID-19 Pandemic. There are several new options in Google My Business, and some other functions are limited. Here are ways you can update your company’s Google My Business page to reflect your current status.

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World Health Organization Removes Content Explaining Pets Can’t Spread Coronavirus 2019-nCoV

World Health Organization Removes Content Explaining Pets Can't Spread Coronavirus 2019-nCoV

On March 12, 2020, the World Health Organization removed content explaining that there is no evidence that companion animals such as dogs and cats can be infected with the new Coronavirus 2019-nCoV. This does not mean that they’ve changed their mind. There is still no evidence that

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YouTube’s CEO Addresses Coronavirus Content Concerns – March 2020

YouTube’s CEO Addresses Coronavirus Content Concerns - March 2020

As the coronavirus continues to dominate international headlines, YouTube is taking proactive steps to ensure authoritative news reaches its users.   In a recent blog post, CEO Susan Wojcicki said YouTube will prioritize coronavirus content that has been put together by reliable, science-backed organizations. In particular, YouTube

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Google Maps Shares Statistics for 2019 Spam Submission Removals

Google Maps Shares Statistics for 2019 Spam Submission Removals

In a recent post on Google’s official blog, Senior Project Manager Kevin Reece explained how the tech giant evaluates user-generated content on its Maps platform. Mr. Reece also revealed how many submissions Google Maps deleted in 2019. According to Reece, users sent about 7 billion submissions to Google Maps

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Should You Disvaow Backlinks After a Negative SEO Attack?

Should You Disvaow Backlinks After a Negative SEO Attack?

If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk

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How To Get Expandable Questions in Google Search Results and FAQ Snippets

How To Get Expandable Questions in Google Search Results and FAQ Snippets

On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now

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Google Featured Snippets and No Organic Rankings? Deduplication Update

Google Featured Snippets and No Organic Rankings? Deduplication Update

Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant

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January 13 2020 Google Favicon and Desktop Search Result Layout Change

January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is

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January 14, 2020 Google Core Algorithm Change – Traffic Gains and Losses

January 14, 2020 Google Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

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Unrelated Content, Google Algorithm Updates and Playing With Fire

Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

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Google My Business Insights and Inaccurate Call Tracking

Google My Business Insights and Inaccurate Call Tracking

Google My Business has a neat feature called “insights”. Insights appears to show business owners at-a-glance their Google My Business listing’s performance. Unfortunately, the “Insights” feature doesn’t provide much insight. In fact, it is inaccurate and misleading. Number of calls is misreported. Pretty much everything in insights

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Google’s November 2019 Local Search Update Algorithm uses “Neural Matching” but Keyword Spam Reigns Supreme

Google's November 2019 Local Search Update Algorithm uses "Neural Matching" but Keyword Spam Reigns Supreme

On December 2, 2019 Google announced that in November they released what they call the November 2019 Local Search Update and that the rollout was complete. If you weren’t aware, in November 2019, Google local results and Google Maps results were way out of whack. I was

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