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Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Google Testing People Also Ask (PAA) Boxes in Local Search Results

Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

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Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

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Google Local 3 Pack Rankings Changes in November 2019

Google Local 3 Pack Rankings Changes in November 2019

From around November 4 – November 11, 2019, there were a ton of changes to the local 3 pack. As soon as the changes began, one of my clients asked me what was going on. Rumors circulated and some people asked: Was this an algorithm change? What

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Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

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November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

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Does Word Count Affect SEO Content Quality?

Does Word Count Affect SEO Content Quality?

This is a question which comes up over and over again in the world of SEO and even more so with Google focusing more and more on content quality. In short, no, word count does not affect content quality. But… Write for people, not computers. These two

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October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

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Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

If you’ve ever flagged a fake or spammy Google My Business listing in Google Maps you’ve likely received one of two possible responses: Published: Your edit to Business Name…, or Thanks for editing Business Name… If you’ve received the latter it generally means the edit is either

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Google BERT Algorithm Update October 2019 & How To Optimize for BERT

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

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Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

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Law Firm Websites, Advertising and the American Bar Association

Law Firm Websites, Advertising and the American Bar Association

Lawyer advertising has been a headache since the U.S. Supreme Court decided issues involving a small newspaper advertisement in Bates vs. Arizona State Bar in 1977. That’s when it was decided that lawyers would be allowed to advertise their services, so long as it was done in

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Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

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Should I Disavow “Toxic Links” in 2019?

Should I Disavow "Toxic Links" in 2019?

Backlink audit tools frequently frighten website owners with scary, cryptic and often unnecessary messages about Toxic backlinks. Here’s why you should probably ignore them. I love SEMrush for many reasons and use the site all the time. However, if you have a “prject” site saved in the

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URLs Missing on Google Search Results – Replaced with Site Names and Breadcrumbs-First

URLs Missing on Google Search Results - Replaced with Site Names and Breadcrumbs-First

Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a

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September 2019 Review Rich Results Update – Review Stars Missing in Google

September 2019 Review Rich Results Update - Review Stars Missing in Google

Google is no longer displaying review stars in search results for local businesses. Most websites lost their review stars in Google’s search results in September 2019. Google is calling this the September 2019 Review Rich Results Update. The problem: Misleading Review Stars. I don’t often pat myself

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Google Search Console Error Message “Fix Breadcrumbs markup for https://www.website.com/”

Google Search Console Error Message "Fix Breadcrumbs markup for https://www.website.com/"

On September 20, 2019, Google began sending out messages via Google Search Console titled “Fix Breadcrumbs markup for https://www.website.com/”. Here’s what the message looks like: It reads: Google systems show that your site is affected by one Breadcrumbs markup issue. This means that your Breadcrumbs pages might

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How To Properly Get a Business’s Google Maps URL in 2019

How To Properly Get a Business's Google Maps URL in 2019

When sharing a Business’s URL from Google Maps, reportivng Spam to Google, when linking to your Google My Business page from your website, or when asking clients for reviews you need the URL to a Google Maps listing. How To Properly Get a Business’s Google Maps URL

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September 2019 Google Quality Rater Guidelines Update

September 2019 Google Quality Rater Guidelines Update

On September 5, 2019, Google released the latest Quality Rater Guidelines (QRG). The last update to this document was May 16, 2019. You can download the most recent edition here, or visit our mirror for the 9/5/2019 edition. What are the Quality Rater Guidelines? Google hires “quality

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September 5 2019 Google Algorithm Update

September 5 2019 Google Algorithm Update

On September 5, 2019, a significant change to Google’s algorithm took place. SERP trackers, such as RankRanger’s, showed this as seen in the screenshot below: The September 5, 2019 Update Timeline of Events This timeline of events will be updated as the algorithm rolls out along with

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“You Have Won iPhone Xs from AppleStore” Google Calendar [Scam]

"You Have Won iPhone Xs from AppleStore" Google Calendar [Scam]

The free iPhone X notifications and events showing up on your Google Calendar or Android Phone are not true. Spammers have recently been exploiting Google Calendar in an effort for you to click their links. Below is more information and actionable advice to prevent future notifications. It

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