Archive for the SEO News & Tips Category

Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

As of December 5, 2017, I’ve been able to get 300 character snippets in Google’s mobile search results. Google is now showing larger snippets in both desktop and mobile search results, and to better control the snippet displayed you can now use up to 300 character Meta

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Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

As of December 4, 2017, you can now create Meta Descriptions well over the previous 160 character limit. I have now run multiple tests, and while Google can indeed show its own Snippet in search results, you can influence the snippet shown by using a large, 300+

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Featured Snippets Can Be Obtained Instantly [Case Study]

Featured Snippets Can Be Obtained Instantly [Case Study]

A few people have asked me: How long does it take to get a featured snippet? How long does it take to take someone else’s featured snippet? Featured Snipets in Google may be produced instantly, or within 1 second of a page going live on the Internet.

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Google Ignoring Meta Descriptions and Enlarging Snippets – 2017 and 2018

Google Ignoring Meta Descriptions and Enlarging Snippets - 2017 and 2018

In a change which occurred in November 2017 that most people won’t notice until 2018, page descriptions in Google search results have recently become significantly larger. These page descriptions are technically called “snippets”, not to be confused with “featured snippets”. Most people know snippets as Meta Descriptions.

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Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

There are lots of searches where no Featured Snippet (aka Answer Box) exists, but the question is asked frequently enough that if someone put together content answering the search query specifically an answer box would instantly appear. For years, I thought this was common knowledge, but there

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Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one

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New Google Mobile Searches Feature Products, But Not So Merry For Amazon

New Google Mobile Searches Feature Products, But Not So Merry For Amazon

Google tends to roll out lots of new features around the holidays, and in November 2017 there were several updates. One of which is going to hurt Amazon’s organic traffic JUST as they begin their Black Friday week. Did Google intentionally do this to Amazon? If you

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Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

I’m sick and I just got done making my annual pumpkin pie, so this Thanksgiving Eve I am on the computer. I was doing some poking around at one of the niches I monitor and the change happened literally around 9PM ET 11/22/2017. No, it isn’t the

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Google Confirms Disavow Files Are Useless Without a Manual Action – 2017 Edition

Google Confirms Disavow Files Are Useless Without a Manual Action - 2017 Edition

For many many years, BAD SEO agencies have pushed “disavow” services. While there were indeed legitimate reasons to use them in the past and legitimate consultants disavowing links, some SEO agencies took advantage of the fear factor and sold these services to people who dimply did not

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Did SEO Really Help the Zeus Panda banking Trojan Spread?

Did SEO Really Help the Zeus Panda banking Trojan Spread?

According to Talos Intelligence, a banking trojan recently targeted people trying to bank online in India called the Zeus Panda banking Trojan. You can read on their blog all about the attack vector and how it works. I’m a sucker for security blogs but this one in

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Is Domain Age an SEO Ranking Factor? Yes and No

Is Domain Age an SEO Ranking Factor? Yes and No

Every once in a while the “age old” question comes up. Is the age a domain or a website a ranking factor? There are many answers to this question. In this quick article I’ll address the important variables along with my insight and even some opinion. Is

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Eric Ward, aka LinkMoses, Has Passed Away

Eric Ward, aka LinkMoses, Has Passed Away

Back in the late 1990s there were only 2 people who caught my attention in the world of SEO and they were Danny Sullivan and Eric Ward. 95% of SEO to me is getting links and putting together great content. I never had an interest in writing

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🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

Today, September 21, 2017, I went down the rabbit hole of researching a network of attorney websites who are all linking to themselves using very poorly written content (by someone who obviously doesn’t speak English very well) and I was checking their rankings to see how these

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Large Webspam Outbreak Links to California Personal Injury Lawyers

Large Webspam Outbreak Links to California Personal Injury Lawyers

SEO agencies and personal injury lawyers in California who pay attention to who is linking to them in Google Search Console have been discovering a huge surge in backlinks recently beginning in 2017. I believe most of this started around March and surged in June and July.

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New Google Mobile Friendly Test Right in Search Page

New Google Mobile Friendly Test Right in Search Page

Late on Thursday, August 3, 2017, Google rolled out a new feature right at the top of search results for “mobile friendly test” queries. Now if you search for Mobile Friendly Test, you’ll see the neat new feature. The new addition saves people like myself a step

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Does Buying Links on Major Publications Help or Harm SEO?

Does Buying Links on Major Publications Help or Harm SEO?

You could be the CEO of a Fortune 500 company, a small business, a partner at a law firm or someone who like to blog about cookies, but if you want your site to rank better in Google search you know that you need links. 15 years

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New Google Mobile SERP Page and AMP layout July 2017

New Google Mobile SERP Page and AMP layout July 2017

Fiddling with my phone I saw a new feature this past weekend. It came and went a few times which means that Google is testing it out and I happened to hit their servers during the test. The new layout includes a card-like (aka boxed) layout which

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New Google AdSense Native Ads Features May Harm Publisher’s Organic Traffic – July 2017

New Google AdSense Native Ads Features May Harm Publisher's Organic Traffic - July 2017

On July 5, 2017, Google AdSense released “Native Ads”. The announcement claims that the new suite of ad formats will help ads match the look and feel of a website providing a “great user experience“. The problem with this is, ads which blend in with a website’s

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Deceptive Google Penalty Removal and Link Disavow Services Still Being Offered

Deceptive Google Penalty Removal and Link Disavow Services Still Being Offered

Recently I saw a website taken offline. This was a website which performed extremely well for a variety of highly competitive key phrases. I won’t “out” the site here but I just happen to have screenshots of the site’s performance in Google search up until the day

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Google Issues Reminder About Contributor Posts

Google Issues Reminder About Contributor Posts

There is no doubt in my mind that Google is well aware of the authors contributing to sites like Forbes, HuffPost, Engadget and all the others solely to obtain a link. I believe that is what they were hinting at today when they put out an article

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