Archive for the SEO News & Tips Category

🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

Today, September 21, 2017, I went down the rabbit hole of researching a network of attorney websites who are all linking to themselves using very poorly written content (by someone who obviously doesn’t speak English very well) and I was checking their rankings to see how these

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Large Webspam Outbreak Links to California Personal Injury Lawyers

Large Webspam Outbreak Links to California Personal Injury Lawyers

SEO agencies and personal injury lawyers in California who pay attention to who is linking to them in Google Search Console have been discovering a huge surge in backlinks recently beginning in 2017. I believe most of this started around March and surged in June and July.

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New Google Mobile Friendly Test Right in Search Page

New Google Mobile Friendly Test Right in Search Page

Late on Thursday, August 3, 2017, Google rolled out a new feature right at the top of search results for “mobile friendly test” queries. Now if you search for Mobile Friendly Test, you’ll see the neat new feature. The new addition saves people like myself a step

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Does Buying Links on Major Publications Help or Harm SEO?

Does Buying Links on Major Publications Help or Harm SEO?

You could be the CEO of a Fortune 500 company, a small business, a partner at a law firm or someone who like to blog about cookies, but if you want your site to rank better in Google search you know that you need links. 15 years

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New Google Mobile SERP Page and AMP layout July 2017

New Google Mobile SERP Page and AMP layout July 2017

Fiddling with my phone I saw a new feature this past weekend. It came and went a few times which means that Google is testing it out and I happened to hit their servers during the test. The new layout includes a card-like (aka boxed) layout which

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New Google AdSense Native Ads Features May Harm Publisher’s Organic Traffic – July 2017

New Google AdSense Native Ads Features May Harm Publisher's Organic Traffic - July 2017

On July 5, 2017, Google AdSense released “Native Ads”. The announcement claims that the new suite of ad formats will help ads match the look and feel of a website providing a “great user experience“. The problem with this is, ads which blend in with a website’s

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Deceptive Google Penalty Removal and Link Disavow Services Still Being Offered

Deceptive Google Penalty Removal and Link Disavow Services Still Being Offered

Recently I saw a website taken offline. This was a website which performed extremely well for a variety of highly competitive key phrases. I won’t “out” the site here but I just happen to have screenshots of the site’s performance in Google search up until the day

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Google Issues Reminder About Contributor Posts

Google Issues Reminder About Contributor Posts

There is no doubt in my mind that Google is well aware of the authors contributing to sites like Forbes, HuffPost, Engadget and all the others solely to obtain a link. I believe that is what they were hinting at today when they put out an article

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What Do Natural Anchor Text Backlinks Look Like?

What Do Natural Anchor Text Backlinks Look Like?

A site that I established in 2001 has several popular pages. Over the years, many of the pages accrued hundreds of natural inbound links. I had absolutely nothing to do with these links, they were 100% natural. In fact, I didn’t learn of the source websites linking

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Do Fresh Links Temporarily Decrease Rankings in Google Search?

Do Fresh Links Temporarily Decrease Rankings in Google Search?

Backlinks are a funny thing in Google and they have definitely evolved over the years. They changed in 2016, how, nobody can completely pinpoint. I’d argue that Google engineers themselves can’t totally predict how a certain link will affect rankings. I do know that I have seen

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Google Showing Images from Other Sites in Featured Snippets and Answer Boxes

Google Showing Images from Other Sites in Featured Snippets and Answer Boxes

Google’s Answer Boxes, aka Featured Snippets, have been showing up in more and more search results lately, and I’ve been on a binge, obtaining as many of these as possible for clients, trying to steal existing answer boxes and positioning new content for future snippets. In April

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Is Google Going To De-List Alex Jones’ InfoWars.com and Other Alternative News Websites?

Is Google Going To De-List Alex Jones' InfoWars.com and Other Alternative News Websites?

InfoWars.com is a website operated by Alex Jones. While I am not a regular reader I am pretty sure that sometimes you will find satire there, a couple stories some people would disagree with, and news that the mainstream media outlets such as CNN simply do not

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The Google Top Stories News Algorithm

The Google Top Stories News Algorithm

For some search queries, Google displays a “Top Stories” section above search results, replacing what used to be “In The News”. What is The Google Top Stories News Algorithm? The Google Top Stories News Algorithm determines which articles are displayed in Google’s “Top Stories Carousel” in Google

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Lists and Categories Seen in Google Search Results in 2017

Lists and Categories Seen in Google Search Results in 2017

Here’s an odd feature that is new to me that I’ve never seen in Google search results before- Categories. They act sort of like “Google breadcrumbs”, if you will. Here’s a screenshot, which you can (currently) duplicate by searching for German Shepherd Health Problems: The search does

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Geographical Relevance for Webpages and SEO

Geographical Relevance for Webpages and SEO

Below are my current thoughts, as of 2017, as to how Google interprets what I call “geographical relevance”. If you are looking for a highly technical whitepaper citing Google documents, this isn’t it. Move along, ’cause you will be disappointed. But, Google has no word on this,

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Are City Pages Considered Doorway Pages?

Are City Pages Considered Doorway Pages?

Adding city pages for your business’s products or services can bring in more search traffic and paying customers, but if they are “doorway pages” or not depends on a variety of factors. Are city pages doorway pages? In the past, doorway pages were easy to spot. Let’s

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March 2017 Google Algorithm Updates: Fred, Link Quality, and Content Quality

March 2017 Google Algorithm Updates: Fred, Link Quality, and Content Quality

A few people have asked me if there was a Google update in March of 2017. The answer is yes. Currently, there are 800-1200 updates to the Google algorithm annually, as far as I know. Some people are calling it an “unconfirmed” algorithm or something as well,

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Google Indexing HTTPS Versions of Websites in Search Results Instead of HTTP

Google Indexing HTTPS Versions of Websites in Search Results Instead of HTTP

I have been seeing more and more websites showing up in Google search results recently with HTTPS prefix. This would normally be a good thing, however, in many cases the website itself hasn’t been migrated to HTTPS! Many business owners and other website owners are shocked to

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Google Fake News Algorithm – Coming in 2017 or 2018?

Google Fake News Algorithm - Coming in 2017 or 2018?

As of 2017 there is a lot of questionable news out there. You never know what will surface in search results. While Google’s results are fairly accurate there have been many infamous examples of search results which serve up incorrect information which goes against scientific consensus and

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2017 Google Quality Rater Guidelines

2017 Google Quality Rater Guidelines

The 2017 Google Quality Rater Guidelines are here. Each year the Google Quality Rater Guidelines are updated around spring, giving interested SEO people and webmasters a glimpse into the future of Google algorithm updates and what Google sees in their eyes as a quality website which will

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