Archive for the SEO: Case Studies Category

WordPress Speed Before and After CDN, and Questionable Site Speed Scores

WordPress Speed Before and After CDN, and Questionable Site Speed Scores

As an SEO professional, sometimes I need to speed up WordPress websites. I am not a speed freak but if a site takes over 3 seconds to load on mobile I then look in to performance modifications within reason. How fast do you need to be? In

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Featured Snippets in Under 60 Seconds – Obtaining Snippets During Trending News [Case Study]

Featured Snippets in Under 60 Seconds - Obtaining Snippets During Trending News [Case Study]

Google’s Featured Snippets may be obtained instantly when a website provides a clear answer to a question people are asking Google, especially if the question has never been asked before. How I got a Featured Snippet in under 60 seconds. I have been playing with Featured Snippets

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My Website Is Receiving Lots of NoFollow or Low Quality Links, Should I Be Worried?

My Website Is Receiving Lots of NoFollow or Low Quality Links, Should I Be Worried?

As a website gets older and/or more popular it begins obtaining some very questionable looking links. Some are downright scary. These generally come in the form of low quality large quantity NoFollow Some of the websites I work with have millions of natural links. You should see

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Improving Content for Better SEO and Google Rankings [Case Study]

Improving Content for Better SEO and Google Rankings [Case Study]

One of the most overlooked things in the world of On-Site SEO in improving existing content. Improving content to better cater to a searcher’s intent is a form of search engine optimization (SEO). Improving content can result in better rankings in Google’s search results. This is a

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Everyone Hates Push Notifications and Nobody Intentionally Subscribes To Them [case study]

Everyone Hates Push Notifications and Nobody Intentionally Subscribes To Them [case study]

I recently test drove a Pushcrew account. Maybe I do not have the dedicated following a Push Notification service demands. If I had that, would I even need push notifications? Anyways, after about 100,000 visitors to the site, I had around 150 subscribers to my push notifications.

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Do Internal Links Increase a Page’s Ranking in Google Search? – SEO and Content Case Study

Do Internal Links Increase a Page's Ranking in Google Search? - SEO and Content Case Study

One of the most overlooked ways to obtain links to your important pages is from other pages on your own website. The majority of the SEO industry has no idea that this “trick” exists. This isn’t necessarily a trick, though. You SHOULD link back to important pages,

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Do Review Snippets Increase Click Through Rate? Yes, 62.5%

Do Review Snippets Increase Click Through Rate? Yes, 62.5%

Recently someone shared their Google Analytics after reading my article about review markup and implementing it on their law firm’s website. Prior to installing it, they wondered if their click through rate (CTR) would improve. I told them it would, but how much, I was not sure

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Is Google infecting PCs? Google Caching JavaScript Trojans in Web Cache

Is Google infecting PCs? Google Caching JavaScript Trojans in Web Cache

While looking up New Year’s Eve celebrations taking place in the mountains of North Carolina today I came across a hacked site. That is nothing out of the ordinary, however, the site’s payload is a trojan deliverable via a JavaScript. The way this works, is, you visit

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Google Does Index Content and Links in External Javascript Files

Google Does Index Content and Links in External Javascript Files

The question has come up many times over the years. I can say with confidence, that I have personally tested this, and I have multiple witnesses. Now this is going to be a bit of a lame article, as I can’t show you the results. You’re going

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Website Completely Missing From Google Search Results but No Penalty

Website Completely Missing From Google Search Results but No Penalty

Here is a little case study I hope nobody experiences but I have now seen on a few occasions which has left me puzzled. A website that completely disappears and does not even rank for it’s company name or simple searches which it should be at the

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Fresno CA Personal Injury Lawyer SEO and Content Marketing Status October 2016

Fresno CA Personal Injury Lawyer SEO and Content Marketing Status October 2016

Welcome. If you are new here, pull up a chair. I am one of the few good SEO guys left out there and I focus on personal injury attorneys. The rest of this article is all about the SEO scene in Fresno as of October 2016. Fresno

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Chicago IL Personal Injury Lawyer SEO – How Tough is it?

Chicago IL Personal Injury Lawyer SEO - How Tough is it?

If you are new to this blog, welcome. My name is Len, I’ve been online since the late 1980s and I do SEO for some of the most reputable personal injury law firms in the country. I’m not here to discuss the latest elite new SEO tactics

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San Francisco Personal Injury SEO and Content Scene October 2016

San Francisco Personal Injury SEO and Content Scene October 2016

Having worked with personal injury attorneys in California for half a decade now I know the SEO scene and the law firms of California like the back of my hand. I have helped law firms rank in major cities where the competition is very fierce. The City

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Houston DWI Lawyer SEO Scene October 2016

Houston DWI Lawyer SEO Scene October 2016

The Houston DWI lawyer market is a funny one. Houston is surprisingly competitive. DWI is not my niche of choice but I do pay occassional attention to it as some of the personal injury law firms that I work with represent those who lost their license while

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Spokane WA Personal Injury SEO Status May 2016

Spokane WA Personal Injury SEO Status May 2016

Today we’re going to look at the ranking status, content, and SEO of personal injury lawyers in Spokane Washington. Opportunities in Spokane Not to downplay the complexity of it but this is a niche where I could absolutely work wonders. If SEO in Los Angeles is a

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SEO Analysis of Brisbane Australia’s Personal Injury Attorneys- July 2015

SEO Analysis of Brisbane Australia’s Personal Injury Attorneys- July 2015

I monitor several search results in Brisbane Australia simply due to Google’s odd behavior in the search results, and, watching SEO worldwide keeps us sharp over here, too. Also, results are often quite different there than they are here in the US. This article is part of

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SEO Analysis of Raleigh NC Personal Injury Attorneys – July 2015

SEO Analysis of Raleigh NC Personal Injury Attorneys – July 2015

If you are new, welcome aboard, please be sure to read how personal injury attorney SEO works. This article is part of an ongoing blog series: Local SEO Case Studies. PPC, AdWords remarketing, radio ads, television commercials, and content, oh my. Raleigh’s personal injury attorneys advertise quite a lot. On

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SEO Analysis of Phoenix AZ Personal Injury Attorneys – July 2015

SEO Analysis of Phoenix AZ Personal Injury Attorneys – July 2015

Today I am taking a look at the top ranking personal injury sites in Phoenix, AZ. If you are new, welcome aboard, please be sure to read how personal injury attorney SEO works. This article is part of an ongoing blog series: Local SEO Case Studies. Why does one firm outrank

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SEO Analysis of Los Angeles Personal Injury Attorneys – January 2015

SEO Analysis of Los Angeles Personal Injury Attorneys  - January 2015

Today we’re going to take a look at the SEO status for Personal Injury attorneys in Los Angeles, California (January 2015 edition). This is part of an ongoing blog series: Local SEO Case Studies. If you follow this blog you know by now that I do SEO

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The Value of Ranking in Google Search via SEO: A Case Study

The Value of Ranking in Google Search via SEO: A Case Study

Please read this first: What you are about to witness is the power of brilliant white hat SEO which includes unique content. I rarely share client information but have pulled this together with the permission of my client. I had the permission years ago but have finally

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SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883