August 15 2020 Google Algorithm Update and Organic Traffic Fluctuations

August 15 2020 Google Algorithm Update and Organic Traffic Fluctuations

On August 15, 2020, Google’s algorithm changed, affecting the way search results are ordered in Google search engine result pages (SERPs). On August 16, 2020, it appears that results reverted to their previous state. The SERP flux was noted by all the major SERP monitors, including RankRanger:

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August 10, 2020 Google Algorithm Glitch

August 10, 2020 Google Algorithm Glitch

On August 10, 2020, Google’s algorithm went haywire. This was corrected and the issue was confirmed by Google. Traffic fluctuations on August 10, 2020, and August 11, 2020 were temporary. The issue resulted in several very odd results surfacing on the front page of Google’s Search Engine

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Google Local Service Ads for Personal Injury Lawyers – What Are They and How To Set Them up

Google Local Service Ads for Personal Injury Lawyers - What Are They and How To Set Them up

On July 28, 2020, Google Local Service Ads (LSAs) arrived to a wide variety of professionals, including attorneys, financial planners, accountants and real estate agents. The rollout occurred almost exactly 5 years to the day from when Google began testing “Home Service Ads” in 2015 for plumbers,

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April 10, 2020 Google Algorithm Change

April 10, 2020 Google Algorithm Change

There was a minor tweak at Google which impacted some sites on April 9, 2020. Sites impacted would see a gain or loss in keyword visibility, generally noticeable in Google Analytics by a loss or gain in traffic. Here’s a screenshot of a site which gained traffic

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Should You Disvaow Backlinks After a Negative SEO Attack?

Should You Disvaow Backlinks After a Negative SEO Attack?

If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk

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How To Get Expandable Questions in Google Search Results and FAQ Snippets

How To Get Expandable Questions in Google Search Results and FAQ Snippets

On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now

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Google Featured Snippets and No Organic Rankings? Deduplication Update

Google Featured Snippets and No Organic Rankings? Deduplication Update

Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant

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January 13 2020 Google Favicon and Desktop Search Result Layout Change

January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is

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January 14, 2020 Google Core Algorithm Change – Traffic Gains and Losses

January 14, 2020 Google Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

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Unrelated Content, Google Algorithm Updates and Playing With Fire

Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

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Google’s Multi Featured Snippets with FIVE Results

Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

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Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

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Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

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November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

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October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

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Google BERT Algorithm Update October 2019 & How To Optimize for BERT

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

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Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

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Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

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URLs Missing on Google Search Results – Replaced with Site Names and Breadcrumbs-First

URLs Missing on Google Search Results - Replaced with Site Names and Breadcrumbs-First

Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a

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