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Archive for the SEO News & Tips Category

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

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Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

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URLs Missing on Google Search Results – Replaced with Site Names and Breadcrumbs-First

URLs Missing on Google Search Results - Replaced with Site Names and Breadcrumbs-First

Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a

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September 2019 Review Rich Results Update – Review Stars Missing in Google

September 2019 Review Rich Results Update - Review Stars Missing in Google

Google is no longer displaying review stars in search results for local businesses. Most websites lost their review stars in Google’s search results in September 2019. Google is calling this the September 2019 Review Rich Results Update. The problem: Misleading Review Stars. I don’t often pat myself

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Google Search Console Error Message “Fix Breadcrumbs markup for https://www.website.com/”

Google Search Console Error Message "Fix Breadcrumbs markup for https://www.website.com/"

On September 20, 2019, Google began sending out messages via Google Search Console titled “Fix Breadcrumbs markup for https://www.website.com/”. Here’s what the message looks like: It reads: Google systems show that your site is affected by one Breadcrumbs markup issue. This means that your Breadcrumbs pages might

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September 2019 Google Quality Rater Guidelines Update

September 2019 Google Quality Rater Guidelines Update

On September 5, 2019, Google released the latest Quality Rater Guidelines (QRG). The last update to this document was May 16, 2019. You can download the most recent edition here, or visit our mirror for the 9/5/2019 edition. What are the Quality Rater Guidelines? Google hires “quality

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September 5 2019 Google Algorithm Update

September 5 2019 Google Algorithm Update

On September 5, 2019, a significant change to Google’s algorithm took place. SERP trackers, such as RankRanger’s, showed this as seen in the screenshot below: The September 5, 2019 Update Timeline of Events This timeline of events will be updated as the algorithm rolls out along with

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August 2019 Google Algorithm Update

August 2019 Google Algorithm Update

August 28, 2019, a Google algorithm update began rolling out. This came shortly after Google began demoting websites which participate in “subdomain leasing” around August 23. Google engineers also made slightly noticeable changes to the algorithm on August 1 and August 20. Some people feel the August

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Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

This is such a broad, huge topic, it really merits its own book. But, I will condense this as much as I can. What is a backlink? Of course, if you’re reading this, you understand that websites need backlinks to rank well in Google search. But you

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July 18, 2019 Google Algorithm Update

July 18, 2019 Google Algorithm Update

And it’s here. A major change to Google’s algorithm rolled out, as can be seen here thanks to RankRanger’s monitoring tool: July 2019 Google Algorithm Update – Live Timeline Here’s how the July algorithm rolled out: July 13, 2019 – On July 13, 2019, there were several

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Alex Jones’ Infowars Whacked by Google Algorithm in June 2019

Alex Jones' Infowars Whacked by Google Algorithm in June 2019

On June 8, 2019, an article hit InfoWars.com titled “Google De-Lists Alex Jones From Web Search“. The article explains that if you use Google to search for the phrase (name) Alex Jones, InfoWars.com is no longer a result near the top of page 1 of Google’s search

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Google to Eliminate Search Engine Results Pages, Replaces with “More Results”

Google to Eliminate Search Engine Results Pages, Replaces with "More Results"

Google has been testing out a new feature on desktop search results which I have been calling “More Results”. After performing a search and scrolling to the bottom of page 1, instead of seeing the classic list of additional Search Engine Results Pages (SERPs), users are presented

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The June 4 2019 Google Broad Core Algorithm Update

The June 4 2019 Google Broad Core Algorithm Update

The June 2019 Google Broad Core Algorithm Update impacted the rankings of websites in Google’s Search Engine Results Pages. Several aspects of the algorithm were changed which caused some sites to gain visibility and others to lose visibility. Generally speaking, sites negatively impacted will see a drop

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The 2019 Google Quality Rater Guidelines

The 2019 Google Quality Rater Guidelines

On May 16, 2019, Google released the latest Quality Rater Guidelines (QRG), more recently called the Search Quality Evaluator Guidelines. You can download the latest QRG here, or via our mirror here. Update: Get the September 2019 version here. What are the Quality Rater Guidelines? Google hires

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The Yahoo “Feel-Good Results” Algorithm

The Yahoo "Feel-Good Results" Algorithm

Today I made my annual trip to Yahoo.com to see if it was shut down yet. The site is still up, it is just plastered with ads. The home page is plastered with ads which literally take you to fake news sites and sites which attempt to

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The March 2019 Google Broad Core Algorithm Update

The March 2019 Google Broad Core Algorithm Update

On March 12, 13, and 14, 2019, many webmasters began noticing a change to their rankings and traffic. That’s because Google rolled out an update to their algorithm. Google frequently rolls out updates, but this one was a significant “Broad Core algorithm update”. The update began rolling

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The YouTube Subscriber Purge of December 2018

The YouTube Subscriber Purge of December 2018

In December 2018, YouTube deleted subscribers from many channels on their platform. With all of the massive problems YouTube faces lately, apparently they thought this was a priority. 😛 Users can still fake review counts. One company I briefly tracked adds a lame video, then inflate the

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The Yelp Purge of 2018 – Yelp’s New Algorithm Filters More Reviews

The Yelp Purge of 2018 - Yelp's New Algorithm Filters More Reviews

In November 2018, Yelp changed their algorithm, also known as their “recommendation software”. Millions of Yelp reviews were lost in what one Yelp representative called the “Yelp Purge of 2018”. Yelp filtering reviews is nothing new, but the way Yelp filters which reviews are prominently displayed as

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Yelp’s November 2018 Algorithm Change and Sudden Loss of Reviews

Yelp's November 2018 Algorithm Change and Sudden Loss of Reviews

Update 12/18/2018: I believe I have discovered why some reviews are being filtered in a new way. Please refer to this updated article: The Yelp Review Purge of 2018. A client of mine who checks his Yelp rankings monthly at the end of the month contacted me

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November 2018 Google Algorithm Updates

November 2018 Google Algorithm Updates

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

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