Archive for the SEO News & Tips Category

Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

It’s a conversation that seems to come up about once a year. People ask me something along the lines of one of these two questions: “Does linking out somehow reduce the seo value of a website or web page?” or, “Should I NoFollow outbound links on my

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Google’s 2018 Google Quality Rater Guidelines

Google’s 2018 Google Quality Rater Guidelines

Google released an update to their Quality Rater Guidelines on July 20, 2018.Here’s how they’ll help you. You can get them here: Download them from Google here. Download them from our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites

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August 2018 Google Broad Core Algorithm Update – Traffic Gains and Losses

August 2018 Google Broad Core Algorithm Update - Traffic Gains and Losses

On August 1 and August 2, 2018, many webmasters around the globe felt the effects of Google’s latest “broad core” algorithm update. The update began rolling out on July 27th and is continuing throughout the first week of August. I will be updating this page throughout this

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Google Algorithm Updates July 2018 – Traffic Gains and Losses

Google Algorithm Updates July 2018 - Traffic Gains and Losses

There were several significant changes in Google’s search engine results in July 2018, including a mid-sized algorithm update. Both the algorithm change and other tweaks to the Google algorithm positively impacted some sites and negatively impacted even more. Tweaks to the algorithm Almost every time someone contacts

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Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Are the Fake Reviews in Google worse than Fake News? One law firm thinks so and believes that users are becoming innocent victims. Google is ignoring the spam reports and leaving fake reviews up for everyone to see. One of my clients has a competitor who has

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Google Bulletin Rolling Out Worldwide Today? July 27, 2018

Google Bulletin Rolling Out Worldwide Today? July 27, 2018

On July 27, 2018, I received a notification from Google that my Google Bulletin account was now live. I went on Twitter and found people in India and Denmark tweeting about the new Bulletin feature as well. Considering the small size of the town I am in,

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July 2018 Google “Speed Update” – Change Impacts Ranking Slow Sites

July 2018 Google "Speed Update" - Change Impacts Ranking Slow Sites

On July 9, 2018, Google began rolling out the latest change to the way Google ranks websites. Google named this update the “Speed Update”. Over the years I’ve been asked many times about page speed and site speed and I’ve stated it here on this blog numerous

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Mobile-First Indexing Enabled Message – Google Update

Mobile-First Indexing Enabled Message - Google Update

On July 1, 2018, a new wave of messages went out from Google to webmasters who have Google Search Console configured, previously called Google Webmaster Tools. These messages have been going out to website owners for a while now, but this appears to have been a major

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New: “Other Locations For” Business in Google Search Results

New: "Other Locations For" Business in Google Search Results

You heard it here first: There is a new feature in Google’s mobile search results that came out a week or two ago. This feature highlights additional locations for multi-location businesses.  I call it “Other Locations For” as the carousel feature shows, well, other locations for a

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Video Carousel Comes to Google Desktop Search Results

Video Carousel Comes to Google Desktop Search Results

On June 14, 2018, I noticed the new Video Carousel in desktop search results. This first rolled out to Mobile search results around the same time we discovered that Interesting Finds rolled out, in late May. Yes, videos have shown up in Google search results for a

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Do Subdomains Inherit the SEO Authority of the Root Domain?

Do Subdomains Inherit the SEO Authority of the Root Domain?

No. Subdomains do not inherit the SEO authority of the root domain. If you have an existing site and then add a blog to it as a subdomain, the subdomain is going to perform like a brand new website and initially perform poorly in the search engines.

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“Video Carousel” Comes to Google Mobile Search Results

"Video Carousel" Comes to Google Mobile Search Results

On Memorial Day, May 28, 2018, Google rolled out “interesting finds” in mobile search results. A second feature they are testing is “videos” in a carousel style format. There’s nothing new about videos being in organic search results, but the videos section is scrollable (left to right)

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“Interesting Finds” Rolls Out to Google Mobile Search Results, Highlighting Content

"Interesting Finds" Rolls Out to Google Mobile Search Results, Highlighting Content

On Memorial Day, May 28, 2018, I saw something new in Google’s Mobile Search results which I found very interesting – a new feature called “interesting finds”! The new feature highlights content off of websites, including blogs on business websites. Here’s a screenshot of what the new

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Social Engineering Content Detected Error in Google Search Console

Social Engineering Content Detected Error in Google Search Console

Sometimes vulnerable websites, such as outdated WordPress websites, become compromised. The hacked/hijacked websites can then be defaced, used to attempt to distribute malware, or used to steal people’s information. Google provides examples of this here. If Google notices this they will temporarily penalize a site in search

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Meta Description Guidelines After The May 2018 Google Snippet Update

Meta Description Guidelines After The May 2018 Google Snippet Update

It’s hard to believe but I am writing an article about Meta Descriptions in 2018. Why? Google has, once again, changed the size of (most) snippets in search. If you read my article about 300 – 320 character snippets, you probably know that in December 2017, Google

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Expired SSL/TLS Certificate Google Search Console Error

Expired SSL/TLS Certificate Google Search Console Error

Some webmasters have received the following message from Google Search Console which reads “Expired SSL/TLS certificate on https://www.example.com/”. Here’s a screenshot of what the email looks like: The email reads: Expired SSL/TLS certificate on https://www.example.com/ To: Webmaster of https://www.example.com/, Google has recently encountered an expired SSL/TLS certificate

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Rich Snippet Video Thumbnails Displaying in Organic Search Results May 2018

Rich Snippet Video Thumbnails Displaying in Organic Search Results May 2018

On May 08, 2018, I spotted something interesting. It appears that Google has expanded upon video snippets shown in the SERPs for certain keywords. These are technically called Rich Snippet Video Previews or Rich Snippet Video Thumbnails. These little video snippets or video thumbnails have appeared for

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The April 2018 Google Core Algorithm Change

The April 2018 Google Core Algorithm Change

April 2018 has been a crazy month, at least for weather. It’s still snowing in the northeast. It’s bone dry in the south central part of the country. Oklahoma has no tornadoes. Here in North Carolina, I just planted my big, epic garden today, weeks behind when

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Top Answer “Answer Cards” Seen in Google Search Results

Top Answer "Answer Cards" Seen in Google Search Results

Shortly after Thanksgiving of 2017 Google made several tweaks to their search engine results pages. One of those changes was “Top Answer” showing up in search results when forums have a voting system in place. The feature has come and gone for some time but as of

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Buying Backlinks from HuffPost? Don’t Bother

Buying Backlinks from HuffPost? Don't Bother

Every day I get an email from someone trying to sell me a backlink from HuffPost.com and my clients do too. Should you purchase a backlink from HuffPost? No. History Lesson Up until 2017ish there was an easily accessible publisher network on Huffington Post. They got rid

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