Chat with us, powered by LiveChat

Archive for the SEO News & Tips Category

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

This is such a broad, huge topic, it really merits its own book. But, I will condense this as much as I can. What is a backlink? Of course, if you’re reading this, you understand that websites need backlinks to rank well in Google search. But you

Read more

July 18, 2019 Google Algorithm Update

July 18, 2019 Google Algorithm Update

And it’s here. A major change to Google’s algorithm rolled out, as can be seen here thanks to RankRanger’s monitoring tool: July 2019 Google Algorithm Update – Live Timeline Here’s how the July algorithm rolled out: July 13, 2019 – On July 13, 2019, there were several

Read more

Alex Jones’ Infowars Whacked by Google Algorithm in June 2019

Alex Jones' Infowars Whacked by Google Algorithm in June 2019

On June 8, 2019, an article hit InfoWars.com titled “Google De-Lists Alex Jones From Web Search“. The article explains that if you use Google to search for the phrase (name) Alex Jones, InfoWars.com is no longer a result near the top of page 1 of Google’s search

Read more

Google to Eliminate Search Engine Results Pages, Replaces with “More Results”

Google to Eliminate Search Engine Results Pages, Replaces with "More Results"

Google has been testing out a new feature on desktop search results which I have been calling “More Results”. After performing a search and scrolling to the bottom of page 1, instead of seeing the classic list of additional Search Engine Results Pages (SERPs), users are presented

Read more

The June 4 2019 Google Broad Core Algorithm Update

The June 4 2019 Google Broad Core Algorithm Update

The June 2019 Google Broad Core Algorithm Update impacted the rankings of websites in Google’s Search Engine Results Pages. Several aspects of the algorithm were changed which caused some sites to gain visibility and others to lose visibility. Generally speaking, sites negatively impacted will see a drop

Read more

The 2019 Google Quality Rater Guidelines

The 2019 Google Quality Rater Guidelines

On May 16, 2019, Google released the latest Quality Rater Guidelines (QRG), more recently called the Search Quality Evaluator Guidelines. You can download the latest QRG here, or via our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites and

Read more

The Yahoo “Feel-Good Results” Algorithm

The Yahoo "Feel-Good Results" Algorithm

Today I made my annual trip to Yahoo.com to see if it was shut down yet. The site is still up, it is just plastered with ads. The home page is plastered with ads which literally take you to fake news sites and sites which attempt to

Read more

The March 2019 Google Broad Core Algorithm Update

The March 2019 Google Broad Core Algorithm Update

On March 12, 13, and 14, 2019, many webmasters began noticing a change to their rankings and traffic. That’s because Google rolled out an update to their algorithm. Google frequently rolls out updates, but this one was a significant “Broad Core algorithm update”. The update began rolling

Read more

The YouTube Subscriber Purge of December 2018

The YouTube Subscriber Purge of December 2018

In December 2018, YouTube deleted subscribers from many channels on their platform. With all of the massive problems YouTube faces lately, apparently they thought this was a priority. 😛 Users can still fake review counts. One company I briefly tracked adds a lame video, then inflate the

Read more

The Yelp Purge of 2018 – Yelp’s New Algorithm Filters More Reviews

The Yelp Purge of 2018 - Yelp's New Algorithm Filters More Reviews

In November 2018, Yelp changed their algorithm, also known as their “recommendation software”. Millions of Yelp reviews were lost in what one Yelp representative called the “Yelp Purge of 2018”. Yelp filtering reviews is nothing new, but the way Yelp filters which reviews are prominently displayed as

Read more

Yelp’s November 2018 Algorithm Change and Sudden Loss of Reviews

Yelp's November 2018 Algorithm Change and Sudden Loss of Reviews

Update 12/18/2018: I believe I have discovered why some reviews are being filtered in a new way. Please refer to this updated article: The Yelp Review Purge of 2018. A client of mine who checks his Yelp rankings monthly at the end of the month contacted me

Read more

November 2018 Google Algorithm Updates

November 2018 Google Algorithm Updates

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

Read more

What Is A Branded Backlink?

What Is A Branded Backlink?

A Branded Backlink is a link from one website to another that uses your brand name as the anchor text. Branded backlinks are usually a company name, person name or blog name, like when the website Pepsi.com gets a link for “Pepsi”. Are Branded Backlinks good to

Read more

Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

As time goes on, Google and other search engines are getting better at evaluating the overall “quality” of a website. However, the overall quality of a site is indeed the sum of all of the pages on a site. This is common knowledge in the world of

Read more

September 27, 2018 Google Algorithm Update and a Traffic Recovery from August

September 27, 2018 Google Algorithm Update and a Traffic Recovery from August

On September 27, 2018, many webmasters experienced a gain or loss of traffic after the latest Google Algorithm Update. This was another “quality update” in an effort to provide better search results to people searching the Internet. While the algorithm is not perfect and it has indeed

Read more

Does LegitScript Impact Organic Rankings and SEO?

Does LegitScript Impact Organic Rankings and SEO?

I recently wrote a large article about the August 1 2018 algorithm update. While nobody in the SEO industry really knows precisely what is going on, I did nail down several key issues which all pertain to “content quality”. Also called the “medic” update, the algorithm change

Read more

High “Domain Authority” Websites Crushed In Google Search Results After Medic Update

High "Domain Authority" Websites Crushed In Google Search Results After Medic Update

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

Read more

Good “Metrics” Do Not Mean Valuable Backlinks – Domain Authority, Trust Flow, Etc.

Good "Metrics" Do Not Mean Valuable Backlinks - Domain Authority, Trust Flow, Etc.

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority

Read more

Is Google Rigged to Show Bad News for “Trump News” and Donald Trump?

Is Google Rigged to Show Bad News for "Trump News" and Donald Trump?

On Tuesday, August 28, 2018, President Donald Trump announced that Google search results for “Trump News” displays mostly news stories which are bad. Is this true? Yes and No. In case you missed it, here’s what Trump tweeted: Google search results for “Trump News” shows only the

Read more

Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

During the first week of August 2018, many bloggers and other website owners were dismayed to discover that they had received a 20% – 75% reduction in traffic due to decreased visibility in Google’s Search Engine Results Pages. In short, they had lost their rankings. Searching for

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883