Archive for the SEO News & Tips Category

April 10, 2020 Google Algorithm Change

April 10, 2020 Google Algorithm Change

There was a minor tweak at Google which impacted some sites on April 9, 2020. Sites impacted would see a gain or loss in keyword visibility, generally noticeable in Google Analytics by a loss or gain in traffic. Here’s a screenshot of a site which gained traffic

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Should You Disvaow Backlinks After a Negative SEO Attack?

Should You Disvaow Backlinks After a Negative SEO Attack?

If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk

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How To Get Expandable Questions in Google Search Results and FAQ Snippets

How To Get Expandable Questions in Google Search Results and FAQ Snippets

On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now

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Google Featured Snippets and No Organic Rankings? Deduplication Update

Google Featured Snippets and No Organic Rankings? Deduplication Update

Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant

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January 13 2020 Google Favicon and Desktop Search Result Layout Change

January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is

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January 14, 2020 Google Core Algorithm Change – Traffic Gains and Losses

January 14, 2020 Google Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

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Unrelated Content, Google Algorithm Updates and Playing With Fire

Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

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Google’s Multi Featured Snippets with FIVE Results

Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

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Google Testing People Also Ask (PAA) Boxes in Local Search Results

Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

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Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

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Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

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November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

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October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

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Google BERT Algorithm Update October 2019 & How To Optimize for BERT

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

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Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

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Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

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URLs Missing on Google Search Results – Replaced with Site Names and Breadcrumbs-First

URLs Missing on Google Search Results - Replaced with Site Names and Breadcrumbs-First

Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a

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September 2019 Review Rich Results Update – Review Stars Missing in Google

September 2019 Review Rich Results Update - Review Stars Missing in Google

Google is no longer displaying review stars in search results for local businesses. Most websites lost their review stars in Google’s search results in September 2019. Google is calling this the September 2019 Review Rich Results Update. The problem: Misleading Review Stars. I don’t often pat myself

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Google Search Console Error Message “Fix Breadcrumbs markup for https://www.website.com/”

Google Search Console Error Message "Fix Breadcrumbs markup for https://www.website.com/"

On September 20, 2019, Google began sending out messages via Google Search Console titled “Fix Breadcrumbs markup for https://www.website.com/”. Here’s what the message looks like: It reads: Google systems show that your site is affected by one Breadcrumbs markup issue. This means that your Breadcrumbs pages might

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September 2019 Google Quality Rater Guidelines Update

September 2019 Google Quality Rater Guidelines Update

On September 5, 2019, Google released the latest Quality Rater Guidelines (QRG). The last update to this document was May 16, 2019. You can download the most recent edition here, or visit our mirror for the 9/5/2019 edition. What are the Quality Rater Guidelines? Google hires “quality

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