Chat with us, powered by LiveChat

Archive for the SEO News & Tips Category

Google’s Multi Featured Snippets with FIVE Results

Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

Read more

Google Testing People Also Ask (PAA) Boxes in Local Search Results

Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

Read more

Self-Serving Review Stars Return to Google Search Results – November 2019

Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

Read more

Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

Read more

November 7, 2019 Google Algorithm Update

November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

Read more

October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

Read more

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

Read more

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

Read more

Are Backlinks to my Images from Spam Websites Toxic?

Are Backlinks to my Images from Spam Websites Toxic?

Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are

Read more

URLs Missing on Google Search Results – Replaced with Site Names and Breadcrumbs-First

URLs Missing on Google Search Results - Replaced with Site Names and Breadcrumbs-First

Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a

Read more

September 2019 Review Rich Results Update – Review Stars Missing in Google

September 2019 Review Rich Results Update - Review Stars Missing in Google

Google is no longer displaying review stars in search results for local businesses. Most websites lost their review stars in Google’s search results in September 2019. Google is calling this the September 2019 Review Rich Results Update. The problem: Misleading Review Stars. I don’t often pat myself

Read more

Google Search Console Error Message “Fix Breadcrumbs markup for https://www.website.com/”

Google Search Console Error Message "Fix Breadcrumbs markup for https://www.website.com/"

On September 20, 2019, Google began sending out messages via Google Search Console titled “Fix Breadcrumbs markup for https://www.website.com/”. Here’s what the message looks like: It reads: Google systems show that your site is affected by one Breadcrumbs markup issue. This means that your Breadcrumbs pages might

Read more

September 2019 Google Quality Rater Guidelines Update

September 2019 Google Quality Rater Guidelines Update

On September 5, 2019, Google released the latest Quality Rater Guidelines (QRG). The last update to this document was May 16, 2019. You can download the most recent edition here, or visit our mirror for the 9/5/2019 edition. What are the Quality Rater Guidelines? Google hires “quality

Read more

September 5 2019 Google Algorithm Update

September 5 2019 Google Algorithm Update

On September 5, 2019, a significant change to Google’s algorithm took place. SERP trackers, such as RankRanger’s, showed this as seen in the screenshot below: The September 5, 2019 Update Timeline of Events This timeline of events will be updated as the algorithm rolls out along with

Read more

August 2019 Google Algorithm Update

August 2019 Google Algorithm Update

August 28, 2019, a Google algorithm update began rolling out. This came shortly after Google began demoting websites which participate in “subdomain leasing” around August 23. Google engineers also made slightly noticeable changes to the algorithm on August 1 and August 20. Some people feel the August

Read more

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

Evaluating Backlink and Anchor Text Quality: Topics, Metrics and Hypertext. Oh my!

This is such a broad, huge topic, it really merits its own book. But, I will condense this as much as I can. What is a backlink? Of course, if you’re reading this, you understand that websites need backlinks to rank well in Google search. But you

Read more

July 18, 2019 Google Algorithm Update

July 18, 2019 Google Algorithm Update

And it’s here. A major change to Google’s algorithm rolled out, as can be seen here thanks to RankRanger’s monitoring tool: July 2019 Google Algorithm Update – Live Timeline Here’s how the July algorithm rolled out: July 13, 2019 – On July 13, 2019, there were several

Read more

Alex Jones’ Infowars Whacked by Google Algorithm in June 2019

Alex Jones' Infowars Whacked by Google Algorithm in June 2019

On June 8, 2019, an article hit InfoWars.com titled “Google De-Lists Alex Jones From Web Search“. The article explains that if you use Google to search for the phrase (name) Alex Jones, InfoWars.com is no longer a result near the top of page 1 of Google’s search

Read more

Google to Eliminate Search Engine Results Pages, Replaces with “More Results”

Google to Eliminate Search Engine Results Pages, Replaces with "More Results"

Google has been testing out a new feature on desktop search results which I have been calling “More Results”. After performing a search and scrolling to the bottom of page 1, instead of seeing the classic list of additional Search Engine Results Pages (SERPs), users are presented

Read more

The June 3 2019 Google Broad Core Algorithm Update

The June 3 2019 Google Broad Core Algorithm Update

The June 2019 Google Broad Core Algorithm Update impacted the rankings of websites in Google’s Search Engine Results Pages. Several aspects of the algorithm were changed which caused some sites to gain visibility and others to lose visibility. Generally speaking, sites negatively impacted will see a drop

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883