structured data iconPlease note: If you’re an SEO customer of ours with a locally owned business, your website is already utilizing structured data markup. We’ve been implementing it for years as it only made sense to give the search engines as much information about your business as possible and that they would one day use it.

Bragging rights: This is why we’re Telapost (Latin: Future of the Web). We’ve already implemented tomorrow’s “tricks”. In the early 90’s, letting people know about your online presence involved printing information about it and taking it to the library. Of course, we have search engines these days, and you have to help them any way you can.

The announcement:

Today Google announced support for structured data markup on the Google Webmaster Central Blog here. The article covers corporate phone numbers such as customer service, technical support, billing support, and bill payment. You can also indicate if these numbers are toll free, suitable for the hearing impaired, and whether the number is global or serves specific countries. Menus, departments, business hours, and other examples are also provided on the Google developer’s site here.

What to do if you are not yet using structured data:

If your current SEO has never implemented structured data on your site, you should have us do an evaluation of your website. There are likely plenty of other things that they have missed. We can offer a consultation and provide you with a checklist of things that your website needs, or implement them for you. Ranking well in the search engines has nothing to do with “tricking” them and has everything to do with following best practices and providing people with what they are looking for.


At the moment data in the Google Knowledge Graph is pulled from a variety of sources. For example, restaurant menus are sometimes displayed in the knowledge graph with data from sites like Of course, Google is going to want to provide as much of this information they can themselves without the help of third party sites. It makes sense that using structured data wherever possible is the future of the web. I’ve been saying the same thing about Google+ Direct Connect for a while as well. If you’re not sure what that is, please see my article What is Google+ Direct Connect.

Where else is structured data used?

Structured data is also available for articles. We’ll leave a snippet below so that you can see what an article box looks like when displayed in an article. We’re currently working on making these prettier and to display in a different location, so we rarely use them on our own site, but we will for this article. There is structured data for ratings, recipes, and many other things as well. More on this soon.

  1. I have been using schema markup for my restaurant website for over 2 years now, i did not see any improvement for my local listing with google

    • While measuring any one single change to a site is extremely difficult, giving them as much information as you can about your business is always a good thing.

  2. you should build quality backlinks , it will help you to get more visitors.
    I know how to help you, just search in google – k2 seo tricks

  3. I read a lot of interesting articles here. Probably you spend a lot of time writing, i know how to save you
    a lot of work, there is an online tool that creates
    high quality, SEO friendly articles in seconds, just type in google – laranitas free content source

    • Interesting, your spam beat Akismet. Anyways, I am leaving this comment here as it is precisely the opposite of what people need to do.

      People: This is a fantastic way to get your website penalized. Can you use a program to write your website’s content? Yes! Is that unique content written by an expert that people want to share with their friends to attain holistic SEO? No!

      It is bizarre people choose to spend their time like this. Oh well.

Leave a Reply