Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.
This is a question which comes up over and over again in the world of SEO and even more so with Google focusing more and more on content quality. In short, no, word count does not affect content quality. But… Write for people, not computers. These two
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On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a
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If you’ve ever flagged a fake or spammy Google My Business listing in Google Maps you’ve likely received one of two possible responses: Published: Your edit to Business Name…, or Thanks for editing Business Name… If you’ve received the latter it generally means the edit is either
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On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as
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October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand
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Lawyer advertising has been a headache since the U.S. Supreme Court decided issues involving a small newspaper advertisement in Bates vs. Arizona State Bar in 1977. That’s when it was decided that lawyers would be allowed to advertise their services, so long as it was done in
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Any website with a significant amount of traffic gets blasted with a variety of “junk” links. Generally speaking, junk links are not going to harm the visibility or ranking of your website in Google’s search engine. Junk links are very common and all modern search engines are
Read more →Backlink audit tools frequently frighten website owners with scary, cryptic and often unnecessary messages about Toxic backlinks. Here’s why you should probably ignore them. I love SEMrush for many reasons and use the site all the time. However, if you have a “prject” site saved in the
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Google has been spotted testing what I have nicknamed “Breadcrumb-First” search results. I got my first look at the SERP test on October 7, 2019. This is what the search results looked like: Will this be a permanent change? I suspect that the test could become a
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Google is no longer displaying review stars in search results for local businesses. Most websites lost their review stars in Google’s search results in September 2019. Google is calling this the September 2019 Review Rich Results Update. The problem: Misleading Review Stars. I don’t often pat myself
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On September 20, 2019, Google began sending out messages via Google Search Console titled “Fix Breadcrumbs markup for https://www.website.com/”. Here’s what the message looks like: It reads: Google systems show that your site is affected by one Breadcrumbs markup issue. This means that your Breadcrumbs pages might
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When sharing a Business’s URL from Google Maps, reportivng Spam to Google, when linking to your Google My Business page from your website, or when asking clients for reviews you need the URL to a Google Maps listing. How To Properly Get a Business’s Google Maps URL
Read more →On September 5, 2019, Google released the latest Quality Rater Guidelines (QRG). The last update to this document was May 16, 2019. You can download the most recent edition here, or visit our mirror for the 9/5/2019 edition. What are the Quality Rater Guidelines? Google hires “quality
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On September 5, 2019, a significant change to Google’s algorithm took place. SERP trackers, such as RankRanger’s, showed this as seen in the screenshot below: The September 5, 2019 Update Timeline of Events This timeline of events will be updated as the algorithm rolls out along with
Read more →!["You Have Won iPhone Xs from AppleStore" Google Calendar [Scam]](https://www.telapost.com/wp-content/uploads/2019/09/google-calendar-spam-2019-200x200_c.jpg)
The free iPhone X notifications and events showing up on your Google Calendar or Android Phone are not true. Spammers have recently been exploiting Google Calendar in an effort for you to click their links. Below is more information and actionable advice to prevent future notifications. It
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August 28, 2019, a Google algorithm update began rolling out. This came shortly after Google began demoting websites which participate in “subdomain leasing” around August 23. Google engineers also made slightly noticeable changes to the algorithm on August 1 and August 20. Some people feel the August
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This is such a broad, huge topic, it really merits its own book. But, I will condense this as much as I can. What is a backlink? Of course, if you’re reading this, you understand that websites need backlinks to rank well in Google search. But you
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Once a Google My Business page has been suspended, it is no longer able to display in the local pack in Google’s local search results or in Google Maps until it has been reinstated. I have recently helped several businesses get their Google My Business pages reinstated.
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Today I went to visit Yelp.com and was presented a message which read “Sorry, you’re not allowed to access this page. Contact Yelp if you keep experiencing issues.” At first, I thought it was the business profile I was looking at, then, I realized simply visiting Yelp.com
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Fake reviews raise serious legal issues. They might be false, deceptive, malicious or fabricated. Many are even laudatory. Some businesses even go so far as to pay other people or businesses to write five-star reviews that are posted on their customers’ websites. Fake Five-Star Reviews: If a
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