Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Google My Business “people who called you” and Performance Reports Wrong

Google My Business "people who called you" and Performance Reports Wrong

Business owners now receive a neat little recap at the end of the month from Google My Business (GMB). While most business owners are still very confused and have absolutely no idea what GMB is, most are even more confused by this highly inaccurate and misleading report.

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Cannabis Store Category Comes to Google My Business

Cannabis Store Category Comes to Google My Business

I am a little late on this one, but now that recreational marijuana is legal in California as of 2018, I decided to revisit how Google My Business is handling the business category. For years, dispensaries providing medical marijuana to sick patients were stuck using random categories

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Blog Content Displaying in Google News as Community Updates in 2017 and 2018

Blog Content Displaying in Google News as Community Updates in 2017 and 2018

In December 2017, a client pointed out to me that another local business’s blog content was displaying in Google News. I was perplexed at first, as indeed, an article from their blog was displaying in Google News. I checked the site out and it did not appear

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Website Content a Ranking Factor for Google Local Results

Website Content a Ranking Factor for Google Local Results

I saw something new today underneath a business’s Google My Business listing in Google Local Results. There was a special section which read “Their Website Mentions”. Google specifically quotes content from the website in local results. Google Local looks at website content?! Yes, of course it does.

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Google Testing Showing Reviews in Local Search and Maps Results

Google Testing Showing Reviews in Local Search and Maps Results

On December 11, 2017, I discovered something new in Google’s local search results and also in the Maps results – reviews are displaying for some types of businesses. This appears to be a test at the moment, so who knows if it will roll out to all

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Ultra Rare Melanistic Black Whitetail Deer Seen in North Carolina WITH an Albino

Ultra Rare Melanistic Black Whitetail Deer Seen in North Carolina WITH an Albino

On September 1, 2017, the remnants of Hurricane Harvey were passing through central North Carolina after devastating Texas and blew the transformer out on my property a few acres away from my house. So, we went out for a drive. We are near the new development of

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Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

As of December 5, 2017, I’ve been able to get 300 character snippets in Google’s mobile search results. Google is now showing larger snippets in both desktop and mobile search results, and to better control the snippet displayed you can now use up to 300 character Meta

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Writing Opportunities for SFist.com Freelancers and Authors

SFist.com, the website about San Francisco, abruptly shut down on November 2, 2017. It was part of DNAinfo and Gothamist, and other similar sites which closed up shop included the DCist and LAist. Like these other sites, SFist.com had a loyal following and dedicated group of freelancers.

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Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

As of December 4, 2017, you can now create Meta Descriptions well over the previous 160 character limit. I have now run multiple tests, and while Google can indeed show its own Snippet in search results, you can influence the snippet shown by using a large, 300+

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Featured Snippets Can Be Obtained Instantly [Case Study]

Featured Snippets Can Be Obtained Instantly [Case Study]

A few people have asked me: How long does it take to get a featured snippet? How long does it take to take someone else’s featured snippet? Featured Snipets in Google may be produced instantly, or within 1 second of a page going live on the Internet.

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Google Ignoring Meta Descriptions and Enlarging Snippets – 2017 and 2018

Google Ignoring Meta Descriptions and Enlarging Snippets - 2017 and 2018

In a change which occurred in November 2017 that most people won’t notice until 2018, page descriptions in Google search results have recently become significantly larger. These page descriptions are technically called “snippets”, not to be confused with “featured snippets”. Most people know snippets as Meta Descriptions.

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The Trust Project Partners to help Google Identify “Fake News” Content

The Trust Project Partners to help Google Identify "Fake News" Content

Google, Facebook, and a few other tech companies have announced they will team up with Santa Clara University’s Trust Project. By including Trust Indicator icons on web-based news content, tech leaders hope they can help readers distinguish between credible journalism and “fake news.” The Trust Project, which

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Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

There are lots of searches where no Featured Snippet (aka Answer Box) exists, but the question is asked frequently enough that if someone put together content answering the search query specifically an answer box would instantly appear. For years, I thought this was common knowledge, but there

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Brands Missed Opportunity: Not Using Google Posts on Black Friday 2017

Brands Missed Opportunity: Not Using Google Posts on Black Friday 2017

Black Friday was quite possibly the biggest missed digital marketing opportunity for Brands in 2017. Google Posts is completely free to use, yet almost no companies used it. Here is an example of Cabella’s using Google Posts which obviously showed tens of thousands, if not hundreds of

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Google Local Results aka Map Packs Change November 2017 for Personal Injury Lawyers

Google Local Results aka Map Packs Change November 2017 for Personal Injury Lawyers

The Google Local Results are called a variety of things – the Maps Results, the 3 pack, the Snack Pack, the Trifecta, you name it. They are constantly changing. On November 22, 2017, a significant change took place affecting personal injury lawyers. Please keep in mind this

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Improving Content for Better SEO and Google Rankings [Case Study]

Improving Content for Better SEO and Google Rankings [Case Study]

One of the most overlooked things in the world of On-Site SEO in improving existing content. Improving content to better cater to a searcher’s intent is a form of search engine optimization (SEO). Improving content can result in better rankings in Google’s search results. This is a

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Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one

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New Google Mobile Searches Feature Products, But Not So Merry For Amazon

New Google Mobile Searches Feature Products, But Not So Merry For Amazon

Google tends to roll out lots of new features around the holidays, and in November 2017 there were several updates. One of which is going to hurt Amazon’s organic traffic JUST as they begin their Black Friday week. Did Google intentionally do this to Amazon? If you

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Wayback Machine Losing Website Content After 301 Redirect

Wayback Machine Losing Website Content After 301 Redirect

I love the Wayback Machine but it has some bizarre and crippling flaws which make it incapable of preserving the web’s content. In fact, the last 5 or 6 times I went to recover old content via the Wayback Machine, the Internet Archive had lost all of

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Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

I’m sick and I just got done making my annual pumpkin pie, so this Thanksgiving Eve I am on the computer. I was doing some poking around at one of the niches I monitor and the change happened literally around 9PM ET 11/22/2017. No, it isn’t the

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