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Telapost SEO and Content Marketing Blog

Home → Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Should You Disvaow Backlinks After a Negative SEO Attack?

On February 18, 2020   /   SEO News & Tips   /   Leave a comment
Should You Disvaow Backlinks After a Negative SEO Attack?

If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk

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How To Get Expandable Questions in Google Search Results and FAQ Snippets

On January 28, 2020   /   SEO News & Tips   /   Leave a comment
How To Get Expandable Questions in Google Search Results and FAQ Snippets

On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now

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Google Featured Snippets and No Organic Rankings? Deduplication Update

On January 24, 2020   /   SEO News & Tips   /   Leave a comment
Google Featured Snippets and No Organic Rankings? Deduplication Update

Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant

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January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 24, 2020   /   SEO News & Tips   /   Leave a comment
January 13 2020 Google Favicon and Desktop Search Result Layout Change

On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is

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January 14, 2020 Google Core Algorithm Change – Traffic Gains and Losses

On January 15, 2020   /   SEO News & Tips   /   Leave a comment
January 14, 2020 Google Core Algorithm Change - Traffic Gains and Losses

On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,

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Unrelated Content, Google Algorithm Updates and Playing With Fire

On January 11, 2020   /   SEO News & Tips   /   Leave a comment
Unrelated Content, Google Algorithm Updates and Playing With Fire

Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.

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Google My Business Insights and Inaccurate Call Tracking

On January 8, 2020   /   Google My Business   /   Leave a comment
Google My Business Insights and Inaccurate Call Tracking

Google My Business has a neat feature called “insights”. Insights appears to show business owners at-a-glance their Google My Business listing’s performance. Unfortunately, the “Insights” feature doesn’t provide much insight. In fact, it is inaccurate and misleading. Number of calls is misreported. Pretty much everything in insights

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Google’s November 2019 Local Search Update Algorithm uses “Neural Matching” but Keyword Spam Reigns Supreme

On January 2, 2020   /   SEO: Local Search   /   Leave a comment
Google's November 2019 Local Search Update Algorithm uses "Neural Matching" but Keyword Spam Reigns Supreme

On December 2, 2019 Google announced that in November they released what they call the November 2019 Local Search Update and that the rollout was complete. If you weren’t aware, in November 2019, Google local results and Google Maps results were way out of whack. I was

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Google’s Multi Featured Snippets with FIVE Results

On November 21, 2019   /   SEO News & Tips   /   2 Comments
Google's Multi Featured Snippets with FIVE Results

Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check

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Google Testing People Also Ask (PAA) Boxes in Local Search Results

On November 12, 2019   /   SEO News & Tips   /   Leave a comment
Google Testing People Also Ask (PAA) Boxes in Local Search Results

On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided

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Self-Serving Review Stars Return to Google Search Results – November 2019

On November 12, 2019   /   SEO News & Tips   /   Leave a comment
Self-Serving Review Stars Return to Google Search Results - November 2019

In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review

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Google Local 3 Pack Rankings Changes in November 2019

On November 12, 2019   /   Google My Business   /   2 Comments
Google Local 3 Pack Rankings Changes in November 2019

From around November 4 – November 11, 2019, there were a ton of changes to the local 3 pack. As soon as the changes began, one of my clients asked me what was going on. Rumors circulated and some people asked: Was this an algorithm change? What

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Do Google’s Algorithms use Scientific Consensus to Censor Health Content?

On November 12, 2019   /   SEO News & Tips   /   Leave a comment
Do Google's Algorithms use Scientific Consensus to Censor Health Content?

August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,

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November 7, 2019 Google Algorithm Update

On November 11, 2019   /   SEO News & Tips   /   2 Comments
November 7, 2019 Google Algorithm Update

On or around November 7, 2019, Google rolled out a change to it’s core algorithm. The algorithm update impacted medical sites as well as news, tech and finance sites and sites in other niches as well. What we know about the November 7, 2019 Algorithm Update: This

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Does Word Count Affect SEO Content Quality?

On November 3, 2019   /   Content Creation   /   Leave a comment
Does Word Count Affect SEO Content Quality?

This is a question which comes up over and over again in the world of SEO and even more so with Google focusing more and more on content quality. In short, no, word count does not affect content quality. But… Write for people, not computers. These two

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October 23 2019 Google Algorithm Update – No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 27, 2019   /   SEO News & Tips   /   3 Comments
October 23 2019 Google Algorithm Update - No Changes Made, Rankings Return for Nutritional Supplement Sites hit July 11 2019

On October 23, 2019, a Google algorithm change rolled out. There’s a lot I do not know and will not know about this algorithm, but, I’m going to share what I do know. First, let’s start with a screenshot from RankRanger: Sometimes the best change after a

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Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

On October 26, 2019   /   Google My Business   /   Leave a comment
Removing Lead Gen Spam from Google My Business via the Redressal Form (with Examples)

If you’ve ever flagged a fake or spammy Google My Business listing in Google Maps you’ve likely received one of two possible responses: Published: Your edit to Business Name…, or Thanks for editing Business Name… If you’ve received the latter it generally means the edit is either

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Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 26, 2019   /   SEO News & Tips   /   1 Comment
Google BERT Algorithm Update October 2019 & How To Optimize for BERT

On October 25, 2019, Google announced the BERT update which impacts search results. In a nutshell, this is a great update which helps Google produce more relevant search results for longer / natural language / conversational search queries. A BERT example: Instead of a keyword, such as

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Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

On October 18, 2019   /   SEO News & Tips   /   1 Comment
Is it Ethical for Lawyers to Bid on Attorney Brand Names in Google AdWords Ads?

October 2019 – When a law firm wants their Google ad to come up on the top of the search results, they can bid on their competitors name in Google Ads (formerly AdWords). If their bid is successful, then when a potential customer the searches that brand

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Law Firm Websites, Advertising and the American Bar Association

On October 14, 2019   /   Internet   /   Leave a comment
Law Firm Websites, Advertising and the American Bar Association

Lawyer advertising has been a headache since the U.S. Supreme Court decided issues involving a small newspaper advertisement in Bates vs. Arizona State Bar in 1977. That’s when it was decided that lawyers would be allowed to advertise their services, so long as it was done in

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