Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.
It has taken many years to get this through my thick head.. But.. We help people! A lot! In 2020, most of the Personal Injury Law firms I work with have told me that 2019 was the best year they’ve ever had. Not only was 2019 the
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Beginning April 23, 2020 and continuing into May, several businesses around the US have disappeared from local pack results. The good news is, in every case I have seen, things returned to normal after 3 – 5 days. This is totally unrelated to a separate May 5,
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There was a minor tweak at Google which impacted some sites on April 9, 2020. Sites impacted would see a gain or loss in keyword visibility, generally noticeable in Google Analytics by a loss or gain in traffic. Here’s a screenshot of a site which gained traffic
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Google My Business has been working on solutions for business owners during the COVID-19 Pandemic. There are several new options in Google My Business, and some other functions are limited. Here are ways you can update your company’s Google My Business page to reflect your current status.
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On March 12, 2020, the World Health Organization removed content explaining that there is no evidence that companion animals such as dogs and cats can be infected with the new Coronavirus 2019-nCoV. This does not mean that they’ve changed their mind. There is still no evidence that
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As the coronavirus continues to dominate international headlines, YouTube is taking proactive steps to ensure authoritative news reaches its users. In a recent blog post, CEO Susan Wojcicki said YouTube will prioritize coronavirus content that has been put together by reliable, science-backed organizations. In particular, YouTube
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In a recent post on Google’s official blog, Senior Project Manager Kevin Reece explained how the tech giant evaluates user-generated content on its Maps platform. Mr. Reece also revealed how many submissions Google Maps deleted in 2019. According to Reece, users sent about 7 billion submissions to Google Maps
Read more →If you happen to follow this blog you already know I am almost never a fan of disavowing backlinks. It’s rarely necessary and Google has put a lot of effort into ignoring junk backlinks. They have a tremendous amount of data and are well aware of junk
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On May 8, 2019, Google announced that they’d be displaying several new types of snippets in search results, including FAQ snippets. Shortly after the announcement I began adding FAQ markup to FAQs on client websites. I’ve been adding FAQs to much of my content for decades now
Read more →Update: As of January 29, 2020, pages which get a Featured Snippet in Google Search results will no longer rank in organic results. Google says “a Featured Snippet IS an organic result”. The rest of this article is intact in its original form as it contains relevant
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On January 13, 2020, Google changed the way search results are displayed on desktop. Google’s Search Engine Results Pages (SERPs) now display a favicon, it is more difficult to tell what’s an Ad, and, URLs and page titles have swapped places. Note: After an uproar, Google is
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On January 13, 2020, Google began rolling out their first Broad Core Algorithm update of 2020. This article will be updated as data is collected and details emerge. Lindsey, one of our SEO managers here, began calling this algorithm the “Hindsight” algorithm. After all, hindsight is 2020,
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Having multiple types of content on your website confuses search engines and may result in a rankings loss across the entire website. I have mentioned this several times when covering various algorithm updates on this blog, however, I never provided clarity, case studies, or confirmation from Google.
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Google My Business has a neat feature called “insights”. Insights appears to show business owners at-a-glance their Google My Business listing’s performance. Unfortunately, the “Insights” feature doesn’t provide much insight. In fact, it is inaccurate and misleading. Number of calls is misreported. Pretty much everything in insights
Read more →On December 2, 2019 Google announced that in November they released what they call the November 2019 Local Search Update and that the rollout was complete. If you weren’t aware, in November 2019, Google local results and Google Maps results were way out of whack. I was
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Today, on November 21, 2019, I was checking out some search results for someone and happened to discover a new type of Featured Snippet which has me very excited. For lack of a better term I will be referring to it here as a Multi-Featured Snippet. Check
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On October 31, 2019, I saw a very odd search result for a local search. Just below the local pack was a People Also Ask (PAA) box. I chalked it up as an error or random test. Then, I saw it again November 12, 2019 and decided
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In September 2019, Google rolled out a new change which was supposed to remove self-serving review stars from search results produced by businesses using markup on their websites. Some people called the change “Starmageddon”. The technical name for these review stars is Review Rich Results, or review
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From around November 4 – November 11, 2019, there were a ton of changes to the local 3 pack. As soon as the changes began, one of my clients asked me what was going on. Rumors circulated and some people asked: Was this an algorithm change? What
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August 1, 2018, Google adjusted their core algorithm. Overnight, several sites with medical content tanked. Google didn’t nickname it “Medic“, people in the SEO industry did. While it is a very fitting name, the algorithm also affected a huge variety of niches including finance, news, sports, business,
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