Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

High “Domain Authority” Websites Crushed In Google Search Results After Medic Update

High "Domain Authority" Websites Crushed In Google Search Results After Medic Update

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

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Good “Metrics” Do Not Mean Valuable Backlinks – Domain Authority, Trust Flow, Etc.

Good "Metrics" Do Not Mean Valuable Backlinks - Domain Authority, Trust Flow, Etc.

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority

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Is Google Rigged to Show Bad News for “Trump News” and Donald Trump?

Is Google Rigged to Show Bad News for "Trump News" and Donald Trump?

On Tuesday, August 28, 2018, President Donald Trump announced that Google search results for “Trump News” displays mostly news stories which are bad. Is this true? Yes and No. In case you missed it, here’s what Trump tweeted: Google search results for “Trump News” shows only the

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Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

Google Medic Update Causes Loss Of Traffic to Medical Related Websites August 2018

During the first week of August 2018, many bloggers and other website owners were dismayed to discover that they had received a 20% – 75% reduction in traffic due to decreased visibility in Google’s Search Engine Results Pages. In short, they had lost their rankings. Searching for

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Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

Should I NoFollow Outbound Links for SEO to Prevent Loss of Link Juice?

It’s a conversation that seems to come up about once a year. People ask me something along the lines of one of these two questions: “Does linking out somehow reduce the seo value of a website or web page?” or, “Should I NoFollow outbound links on my

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Are You a Quality SEO Consultant? Get SEO Referrals From Us.

Are You a Quality SEO Consultant? Get SEO Referrals From Us.

There are certain niches I find myself catering to. At least a few times each week, I have to turn away people who need SEO help. I can’t help everyone, and if you’re a jack of all trades, you’re a master of none. We currently work with

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Google’s 2018 Google Quality Rater Guidelines

Google’s 2018 Google Quality Rater Guidelines

Google released an update to their Quality Rater Guidelines on July 20, 2018.Here’s how they’ll help you. You can get them here: Download them from Google here. Download them from our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites

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August 2018 Google Broad Core Algorithm Update – Traffic Gains and Losses

August 2018 Google Broad Core Algorithm Update - Traffic Gains and Losses

On August 1, 2018 and August 2, 2018, many webmasters around the globe felt the effects of Google’s latest “broad core” algorithm update. The update may have began rolling out on July 27th and is continuing throughout the first week of August. Page posted: 8/4/2018 Page last

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Previous Examiner Writers Who Have Started Their Own Blog

Previous Examiner Writers Who Have Started Their Own Blog

Sometime in July 2016, Examiner.com shut down, and the site was redirected over to AXS. I wrote about how some authors could get their content back from Examiner and have since spoken to hundreds of Examiners. Most told me they enjoy writing and have moved on to

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Google Algorithm Updates July 2018 – Traffic Gains and Losses

Google Algorithm Updates July 2018 - Traffic Gains and Losses

There were several significant changes in Google’s search engine results in July 2018, including a mid-sized algorithm update. Both the algorithm change and other tweaks to the Google algorithm positively impacted some sites and negatively impacted even more. Tweaks to the algorithm Almost every time someone contacts

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Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Are the Fake Reviews in Google worse than Fake News? One law firm thinks so and believes that users are becoming innocent victims. Google is ignoring the spam reports and leaving fake reviews up for everyone to see. One of my clients has a competitor who has

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Google Bulletin Rolling Out Worldwide Today? July 27, 2018

Google Bulletin Rolling Out Worldwide Today? July 27, 2018

On July 27, 2018, I received a notification from Google that my Google Bulletin account was now live. I went on Twitter and found people in India and Denmark tweeting about the new Bulletin feature as well. Considering the small size of the town I am in,

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Best Tweets of #PrimeDayFail 2018

Best Tweets of #PrimeDayFail 2018

Perhaps the thing I admire the most about Amazon is that they are constantly trying new things. Of course, some of these things fail and others are massively successful. When something doesn’t work out, they learn from it. One of my favorite quotes is from Jeff Bezos

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Amazon PrimeDay Users Can’t Checkout – #PrimeDayFail 2018

Amazon PrimeDay Users Can't Checkout - #PrimeDayFail 2018

Here is the screen that people are getting when they can’t check out: I have been waiting quite some time for PrimeDay to get here to pick up some deals on Amazon. 3PM Eastern, July 16, 2018 finally arrived. I went over to Amazon to find the

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Bird Scooters in Raleigh – Everything You Need to Know

Bird Scooters in Raleigh - Everything You Need to Know

On Wednesday, July 11, 2018, a flock of Bird electric scooters descended upon Raleigh. They were deployed in downtown, Cameron Village and Oberlin. I couldn’t wait to try them out, so I headed downtown, parked by the The Pit, loaded up the Bird app, tracked down a

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July 2018 Google “Speed Update” – Change Impacts Ranking Slow Sites

July 2018 Google "Speed Update" - Change Impacts Ranking Slow Sites

On July 9, 2018, Google began rolling out the latest change to the way Google ranks websites. Google named this update the “Speed Update”. Over the years I’ve been asked many times about page speed and site speed and I’ve stated it here on this blog numerous

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Mobile-First Indexing Enabled Message – Google Update

Mobile-First Indexing Enabled Message - Google Update

On July 1, 2018, a new wave of messages went out from Google to webmasters who have Google Search Console configured, previously called Google Webmaster Tools. These messages have been going out to website owners for a while now, but this appears to have been a major

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New: “Other Locations For” Business in Google Search Results

New: "Other Locations For" Business in Google Search Results

You heard it here first: There is a new feature in Google’s mobile search results that came out a week or two ago. This feature highlights additional locations for multi-location businesses.  I call it “Other Locations For” as the carousel feature shows, well, other locations for a

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Does Google issue Soft 404 errors for Thin Content?

Does Google issue Soft 404 errors for Thin Content?

Recently a client came to me with a site ranking poorly in Google’s search results after some quality algorithm updates. Within a minute of looking the site over the problem was clear: they had thin content. In this case, the website consisted of some pages about the

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I Rode a Lime E-Scooter in Charlotte and Learned This

I Rode a Lime E-Scooter in Charlotte and Learned This

I spent this week in Charlotte and wanted to test out Lime’s new Electric Scooters. Here’s what I discovered. Renting the scooter I downloaded the app and funded my account. The first step to go for a ride is to get the Lime app on your phone.

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