Telapost SEO and Content Marketing Blog

On March 12, 13, and 14, 2019, many webmasters began noticing a change to their rankings and traffic. That’s because Google rolled out an update to their algorithm. Google frequently rolls out updates, but this one was a significant “Broad Core algorithm update”. The update began rolling

In December 2018, YouTube deleted subscribers from many channels on their platform. With all of the massive problems YouTube faces lately, apparently they thought this was a priority. 😛 Users can still fake review counts. One company I briefly tracked adds a lame video, then inflate the

In November 2018, Yelp changed their algorithm, also known as their “recommendation software”. Millions of Yelp reviews were lost in what one Yelp representative called the “Yelp Purge of 2018”. Yelp filtering reviews is nothing new, but the way Yelp filters which reviews are prominently displayed as

Update 12/18/2018: I believe I have discovered why some reviews are being filtered in a new way. Please refer to this updated article: The Yelp Review Purge of 2018. A client of mine who checks his Yelp rankings monthly at the end of the month contacted me

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

A Branded Backlink is a link from one website to another that uses your brand name as the anchor text. Branded backlinks are usually a company name, person name or blog name, like when the website Pepsi.com gets a link for “Pepsi”. Are Branded Backlinks good to

As time goes on, Google and other search engines are getting better at evaluating the overall “quality” of a website. However, the overall quality of a site is indeed the sum of all of the pages on a site. This is common knowledge in the world of

On September 27, 2018, many webmasters experienced a gain or loss of traffic after the latest Google Algorithm Update. This was another “quality update” in an effort to provide better search results to people searching the Internet. While the algorithm is not perfect and it has indeed

I recently wrote a large article about the August 1 2018 algorithm update. While nobody in the SEO industry really knows precisely what is going on, I did nail down several key issues which all pertain to “content quality”. Also called the “medic” update, the algorithm change

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority