Chat with us, powered by LiveChat

Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Attorney Spam Outbreaks in Google My Business Covers All of USA in 2019

Attorney Spam Outbreaks in Google My Business Covers All of USA in 2019

Starting in October 2018, Google My Business got hit hard with spam in the personal injury attorney niche. I was made aware of this by one of the law firms that I work with. After they told me they had spam in the local pack, I began

Read more

The March 2019 Google Broad Core Algorithm Update

The March 2019 Google Broad Core Algorithm Update

On March 12, 13, and 14, 2019, many webmasters began noticing a change to their rankings and traffic. That’s because Google rolled out an update to their algorithm. Google frequently rolls out updates, but this one was a significant “Broad Core algorithm update”. The update began rolling

Read more

NoFollow Links When Pasting Microsoft Word Content into WordPress 5.0

NoFollow Links When Pasting Microsoft Word Content into WordPress 5.0

If you copy and paste content from Microsoft Word into a WordPress website, there’s a chance that you may discover that all of your links are set to NoFollow. That’s just one of the many disastrous features of the lovely Gutenberg (WordPress 5.0+). Why are my WordPress

Read more

The YouTube Subscriber Purge of December 2018

The YouTube Subscriber Purge of December 2018

In December 2018, YouTube deleted subscribers from many channels on their platform. With all of the massive problems YouTube faces lately, apparently they thought this was a priority. 😛 Users can still fake review counts. One company I briefly tracked adds a lame video, then inflate the

Read more

The Yelp Purge of 2018 – Yelp’s New Algorithm Filters More Reviews

The Yelp Purge of 2018 - Yelp's New Algorithm Filters More Reviews

In November 2018, Yelp changed their algorithm, also known as their “recommendation software”. Millions of Yelp reviews were lost in what one Yelp representative called the “Yelp Purge of 2018”. Yelp filtering reviews is nothing new, but the way Yelp filters which reviews are prominently displayed as

Read more

Yelp Impersonation Phone Calls, Robocalls and Online Listing Scams

Yelp Impersonation Phone Calls, Robocalls and Online Listing Scams

In December 2018 a wave of automated robocalls began hitting business owners across the USA. The Robocallers pretend to be Yelp. This is called an “Online Listing Scam”. The call: Click here to hear the audio of the call I received: The call I received came in

Read more

Will WordPress 5.0 Gutenberg Crash My Website or Break My Theme?

Will WordPress 5.0 Gutenberg Crash My Website or Break My Theme?

The biggest change coming with WordPress 5.0 Gutenberg is the “Editor”, however, changes to the WordPress core, PHP and JavaScript will indeed crash some websites with incompatible themes or plugins which have yet to be updated to be compatible with WordPress 5.0. WordPress 5.0 Gutenberg will be

Read more

Yelp’s November 2018 Algorithm Change and Sudden Loss of Reviews

Yelp's November 2018 Algorithm Change and Sudden Loss of Reviews

Update 12/18/2018: I believe I have discovered why some reviews are being filtered in a new way. Please refer to this updated article: The Yelp Review Purge of 2018. A client of mine who checks his Yelp rankings monthly at the end of the month contacted me

Read more

November 2018 Google Algorithm Updates

November 2018 Google Algorithm Updates

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

Read more

What Is A Branded Backlink?

What Is A Branded Backlink?

A Branded Backlink is a link from one website to another that uses your brand name as the anchor text. Branded backlinks are usually a company name, person name or blog name, like when the website Pepsi.com gets a link for “Pepsi”. Are Branded Backlinks good to

Read more

Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

Will Some YMYL Niche Content Hurt SEO Rankings? Eg: Health, Financial, Legal

As time goes on, Google and other search engines are getting better at evaluating the overall “quality” of a website. However, the overall quality of a site is indeed the sum of all of the pages on a site. This is common knowledge in the world of

Read more

Renaming a Company to Appear in the Google Local 3 Pack

Renaming a Company to Appear in the Google Local 3 Pack

If you weren’t aware, Google’s local 3 pack is heavily influenced by keywords. 99% of the time, this is not a factor; businesses just use their business name and the chips fall where they may. Aside from keywords, the main factors to show up in the local

Read more

September 27, 2018 Google Algorithm Update and a Traffic Recovery from August

September 27, 2018 Google Algorithm Update and a Traffic Recovery from August

On September 27, 2018, many webmasters experienced a gain or loss of traffic after the latest Google Algorithm Update. This was another “quality update” in an effort to provide better search results to people searching the Internet. While the algorithm is not perfect and it has indeed

Read more

Craigslist Vehicle History Report VinInsights Scam

Craigslist Vehicle History Report VinInsights Scam

I purchased a new vehicle this week, and the old one went up for sale on Craigslist. I’m used to Internet scams but this one was pretty good. Here’s how it went down. Vehicle History Report Scam The “buyer” began a conversation and asked if the vehicle

Read more

Does LegitScript Impact Organic Rankings and SEO?

Does LegitScript Impact Organic Rankings and SEO?

I recently wrote a large article about the August 1 2018 algorithm update. While nobody in the SEO industry really knows precisely what is going on, I did nail down several key issues which all pertain to “content quality”. Also called the “medic” update, the algorithm change

Read more

DANGER: Record Flooding Coming to Eastern North Carolina September 16, 17, 18, 2018 – Hurricane Florence

DANGER: Record Flooding Coming to Eastern North Carolina September 16, 17, 18, 2018 - Hurricane Florence

Hurricane Florence is dumping unprecedented amounts of water all over North Carolina and I am afraid that many people have no idea how much danger they’re in. Fayetteville, NC: Using the website water.weather.gov, we can clearly see that the Little River at Manchester (near Fayetville) is predicted

Read more

AirBNB Price Gouging During Hurricane Florence

AirBNB Price Gouging During Hurricane Florence

So, first of all, there are some fantastic people on AirBNB, and AirBNB is doing a lot of good. If you’re looking for a place this week in western NC or SC, there is a button to offer up a room or a campground for free, and

Read more

Topsail Island Beach House Rental Management Alternatives

Topsail Island Beach House Rental Management Alternatives

If you own a beach house on Topsail Island and are seeking an alternative to your existing property management agency, read on and contact me. I currently have 1 opening, and you’re not going to find a better deal. Current options Currently, many tenants are using AirBNB.

Read more

High “Domain Authority” Websites Crushed In Google Search Results After Medic Update

High "Domain Authority" Websites Crushed In Google Search Results After Medic Update

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

Read more

Good “Metrics” Do Not Mean Valuable Backlinks – Domain Authority, Trust Flow, Etc.

Good "Metrics" Do Not Mean Valuable Backlinks - Domain Authority, Trust Flow, Etc.

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883