Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

August 2018 Google Broad Core Algorithm Update – Traffic Gains and Losses

August 2018 Google Broad Core Algorithm Update - Traffic Gains and Losses

On August 1, 2018 and August 2, 2018, many webmasters around the globe felt the effects of Google’s latest “broad core” algorithm update. The update may have began rolling out on July 27th and is continuing throughout the first week of August. Page posted: 8/4/2018 Page last

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Previous Examiner Writers Who Have Started Their Own Blog

Previous Examiner Writers Who Have Started Their Own Blog

Sometime in July 2016, Examiner.com shut down, and the site was redirected over to AXS. I wrote about how some authors could get their content back from Examiner and have since spoken to hundreds of Examiners. Most told me they enjoy writing and have moved on to

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Google Algorithm Updates July 2018 – Traffic Gains and Losses

Google Algorithm Updates July 2018 - Traffic Gains and Losses

There were several significant changes in Google’s search engine results in July 2018, including a mid-sized algorithm update. Both the algorithm change and other tweaks to the Google algorithm positively impacted some sites and negatively impacted even more. Tweaks to the algorithm Almost every time someone contacts

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Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Fake Reviews In Google Search Costing Users? Google Ignoring Reports for Rich Snippet Review Spam

Are the Fake Reviews in Google worse than Fake News? One law firm thinks so and believes that users are becoming innocent victims. Google is ignoring the spam reports and leaving fake reviews up for everyone to see. One of my clients has a competitor who has

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Google Bulletin Rolling Out Worldwide Today? July 27, 2018

Google Bulletin Rolling Out Worldwide Today? July 27, 2018

On July 27, 2018, I received a notification from Google that my Google Bulletin account was now live. I went on Twitter and found people in India and Denmark tweeting about the new Bulletin feature as well. Considering the small size of the town I am in,

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Best Tweets of #PrimeDayFail 2018

Best Tweets of #PrimeDayFail 2018

Perhaps the thing I admire the most about Amazon is that they are constantly trying new things. Of course, some of these things fail and others are massively successful. When something doesn’t work out, they learn from it. One of my favorite quotes is from Jeff Bezos

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Amazon PrimeDay Users Can’t Checkout – #PrimeDayFail 2018

Amazon PrimeDay Users Can't Checkout - #PrimeDayFail 2018

Here is the screen that people are getting when they can’t check out: I have been waiting quite some time for PrimeDay to get here to pick up some deals on Amazon. 3PM Eastern, July 16, 2018 finally arrived. I went over to Amazon to find the

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Bird Scooters in Raleigh – Everything You Need to Know

Bird Scooters in Raleigh - Everything You Need to Know

On Wednesday, July 11, 2018, a flock of Bird electric scooters descended upon Raleigh. They were deployed in downtown, Cameron Village and Oberlin. I couldn’t wait to try them out, so I headed downtown, parked by the The Pit, loaded up the Bird app, tracked down a

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July 2018 Google “Speed Update” – Change Impacts Ranking Slow Sites

July 2018 Google "Speed Update" - Change Impacts Ranking Slow Sites

On July 9, 2018, Google began rolling out the latest change to the way Google ranks websites. Google named this update the “Speed Update”. Over the years I’ve been asked many times about page speed and site speed and I’ve stated it here on this blog numerous

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Mobile-First Indexing Enabled Message – Google Update

Mobile-First Indexing Enabled Message - Google Update

On July 1, 2018, a new wave of messages went out from Google to webmasters who have Google Search Console configured, previously called Google Webmaster Tools. These messages have been going out to website owners for a while now, but this appears to have been a major

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New: “Other Locations For” Business in Google Search Results

New: "Other Locations For" Business in Google Search Results

You heard it here first: There is a new feature in Google’s mobile search results that came out a week or two ago. This feature highlights additional locations for multi-location businesses.  I call it “Other Locations For” as the carousel feature shows, well, other locations for a

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Does Google issue Soft 404 errors for Thin Content?

Does Google issue Soft 404 errors for Thin Content?

Recently a client came to me with a site ranking poorly in Google’s search results after some quality algorithm updates. Within a minute of looking the site over the problem was clear: they had thin content. In this case, the website consisted of some pages about the

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I Rode a Lime E-Scooter in Charlotte and Learned This

I Rode a Lime E-Scooter in Charlotte and Learned This

I spent this week in Charlotte and wanted to test out Lime’s new Electric Scooters. Here’s what I discovered. Renting the scooter I downloaded the app and funded my account. The first step to go for a ride is to get the Lime app on your phone.

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Video Carousel Comes to Google Desktop Search Results

Video Carousel Comes to Google Desktop Search Results

On June 14, 2018, I noticed the new Video Carousel in desktop search results. This first rolled out to Mobile search results around the same time we discovered that Interesting Finds rolled out, in late May. Yes, videos have shown up in Google search results for a

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Update In Sargon of Akkad v. Akilah Hughes Case: Arguments For Motion To Dismiss

Update In Sargon of Akkad v. Akilah Hughes Case: Arguments For Motion To Dismiss

There have been a few developments since we last published an article on the fair use trial between YouTubers Carl Benjamin (better known as Sargon of Akkad) and Akilah Hughes. If you need a quick refresher in this case before reading on, please click this link to

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WordPress Speed Before and After CDN, and Questionable Site Speed Scores

WordPress Speed Before and After CDN, and Questionable Site Speed Scores

As an SEO professional, sometimes I need to speed up WordPress websites. I am not a speed freak but if a site takes over 3 seconds to load on mobile I then look in to performance modifications within reason. How fast do you need to be? In

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Do Subdomains Inherit the SEO Authority of the Root Domain?

Do Subdomains Inherit the SEO Authority of the Root Domain?

No. Subdomains do not inherit the SEO authority of the root domain. If you have an existing site and then add a blog to it as a subdomain, the subdomain is going to perform like a brand new website and initially perform poorly in the search engines.

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“Video Carousel” Comes to Google Mobile Search Results

"Video Carousel" Comes to Google Mobile Search Results

On Memorial Day, May 28, 2018, Google rolled out “interesting finds” in mobile search results. A second feature they are testing is “videos” in a carousel style format. There’s nothing new about videos being in organic search results, but the videos section is scrollable (left to right)

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“Interesting Finds” Rolls Out to Google Mobile Search Results, Highlighting Content

"Interesting Finds" Rolls Out to Google Mobile Search Results, Highlighting Content

On Memorial Day, May 28, 2018, I saw something new in Google’s Mobile Search results which I found very interesting – a new feature called “interesting finds”! The new feature highlights content off of websites, including blogs on business websites. Here’s a screenshot of what the new

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YouTube Subscription Feed Algorithm Change May 2018

YouTube Subscription Feed Algorithm Change May 2018

One of the most frustrating things people have to deal with on the Internet in 2018 is algorithms ruining their feeds. Log on to Facebook or many other networks and instead of seeing content from friends and pages you’re subscribed to in a nice, chronological order, you

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