Telapost SEO and Content Marketing Blog

Update 12/18/2018: I believe I have discovered why some reviews are being filtered in a new way. Please refer to this updated article: The Yelp Review Purge of 2018. A client of mine who checks his Yelp rankings monthly at the end of the month contacted me

Below is a recap of some of my observations on Google algorithm updates throughout November 2018. November 1, 2018 On October 31, 2018, some webmasters saw fluctuations in search results. A few people wanted to name this the Halloween update, but I don’t think that came to

A Branded Backlink is a link from one website to another that uses your brand name as the anchor text. Branded backlinks are usually a company name, person name or blog name, like when the website Pepsi.com gets a link for “Pepsi”. Are Branded Backlinks good to

As time goes on, Google and other search engines are getting better at evaluating the overall “quality” of a website. However, the overall quality of a site is indeed the sum of all of the pages on a site. This is common knowledge in the world of

On September 27, 2018, many webmasters experienced a gain or loss of traffic after the latest Google Algorithm Update. This was another “quality update” in an effort to provide better search results to people searching the Internet. While the algorithm is not perfect and it has indeed

I recently wrote a large article about the August 1 2018 algorithm update. While nobody in the SEO industry really knows precisely what is going on, I did nail down several key issues which all pertain to “content quality”. Also called the “medic” update, the algorithm change

I just wrapped up an article about website “metrics” called Good “Metrics” Do Not Mean Valuable Backlinks. I wrote that because I am constantly hearing about “Domain Authority” when people are evaluating backlinks, as if this magic number between 1-100 is the sole metric to evaluate a

Sometimes when people are looking for a backlink, they’ll try to evaluate the value of the link by looking at the source website’s “metrics”. Metrics many people in the SEO industry use include Citation Flow, Domain Authority, Trust Flow, Spam Score, Page Authority, Alexa Rank, PageRank, Authority

On Tuesday, August 28, 2018, President Donald Trump announced that Google search results for “Trump News” displays mostly news stories which are bad. Is this true? Yes and No. In case you missed it, here’s what Trump tweeted: Google search results for “Trump News” shows only the

During the first week of August 2018, many bloggers and other website owners were dismayed to discover that they had received a 20% – 75% reduction in traffic due to decreased visibility in Google’s Search Engine Results Pages. In short, they had lost their rankings. Searching for

It’s a conversation that seems to come up about once a year. People ask me something along the lines of one of these two questions: “Does linking out somehow reduce the seo value of a website or web page?” or, “Should I NoFollow outbound links on my

Google released an update to their Quality Rater Guidelines on July 20, 2018.Here’s how they’ll help you. You can get them here: Download them from Google here. Download them from our mirror here. What are the Quality Rater Guidelines? Google hires “quality raters”, people who visit websites