There was a minor tweak at Google which impacted some sites on April 9, 2020.

Sites impacted would see a gain or loss in keyword visibility, generally noticeable in Google Analytics by a loss or gain in traffic.

Here’s a screenshot of a site which gained traffic on April 10, 2020:

Not a Core Algorithm Update:

This was not a core update. A “core update”, also called a “broad core update”, is when Google makes several changes to their main (core) algorithm. These algorithm changes impact a wide variety of websites in many different niches.

Which sites were impacted?

To be completely honest, I have very little data here on the April 10, 2020 algorithm change. According to SEMRush Sensor, it appears most sites feeling impact were eCommerce or News websites.

Here’s a screenshot from RankRanger showing the fluctuations in search results:

Did you gain or lose traffic on April 10, 2020?

If so, we would love to hear from you. Please feel free to email us or comment below with your experience. If you can’t share your URL, we would love to know which niche you were in and if your traffic reverted in the coming weeks.


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