Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.
In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested.
Read more →
Your business name, address, and phone number (on other sites) do not affect your placement in Google Local packs. Today, I finally had enough time to sit down and type out some facts on this confusing topic along my thoughts just for you. 🙂 Maybe at one
Read more →
Business owners now receive a neat little recap at the end of the month from Google My Business (GMB). While most business owners are still very confused and have absolutely no idea what GMB is, most are even more confused by this highly inaccurate and misleading report.
Read more →
I am a little late on this one, but now that recreational marijuana is legal in California as of 2018, I decided to revisit how Google My Business is handling the business category. For years, dispensaries providing medical marijuana to sick patients were stuck using random categories
Read more →
In December 2017, a client pointed out to me that another local business’s blog content was displaying in Google News. I was perplexed at first, as indeed, an article from their blog was displaying in Google News. I checked the site out and it did not appear
Read more →
I saw something new today underneath a business’s Google My Business listing in Google Local Results. There was a special section which read “Their Website Mentions”. Google specifically quotes content from the website in local results. Google Local looks at website content?! Yes, of course it does.
Read more →
On December 11, 2017, I discovered something new in Google’s local search results and also in the Maps results – reviews are displaying for some types of businesses. This appears to be a test at the moment, so who knows if it will roll out to all
Read more →
On September 1, 2017, the remnants of Hurricane Harvey were passing through central North Carolina after devastating Texas and blew the transformer out on my property a few acres away from my house. So, we went out for a drive. We are near the new development of
Read more →
As of December 5, 2017, I’ve been able to get 300 character snippets in Google’s mobile search results. Google is now showing larger snippets in both desktop and mobile search results, and to better control the snippet displayed you can now use up to 300 character Meta
Read more →SFist.com, the website about San Francisco, abruptly shut down on November 2, 2017. It was part of DNAinfo and Gothamist, and other similar sites which closed up shop included the DCist and LAist. Like these other sites, SFist.com had a loyal following and dedicated group of freelancers.
Read more →![Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]](https://www.telapost.com/wp-content/uploads/2017/12/meta320-200x200_c.jpg)
As of December 4, 2017, you can now create Meta Descriptions well over the previous 160 character limit. I have now run multiple tests, and while Google can indeed show its own Snippet in search results, you can influence the snippet shown by using a large, 300+
Read more →![Featured Snippets Can Be Obtained Instantly [Case Study]](https://www.telapost.com/wp-content/uploads/2017/12/fs-instant-200x200_c.jpg)
A few people have asked me: How long does it take to get a featured snippet? How long does it take to take someone else’s featured snippet? Featured Snipets in Google may be produced instantly, or within 1 second of a page going live on the Internet.
Read more →
In a change which occurred in November 2017 that most people won’t notice until 2018, page descriptions in Google search results have recently become significantly larger. These page descriptions are technically called “snippets”, not to be confused with “featured snippets”. Most people know snippets as Meta Descriptions.
Read more →
Google, Facebook, and a few other tech companies have announced they will team up with Santa Clara University’s Trust Project. By including Trust Indicator icons on web-based news content, tech leaders hope they can help readers distinguish between credible journalism and “fake news.” The Trust Project, which
Read more →![Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]](https://www.telapost.com/wp-content/uploads/2017/11/after-fs-200x200_c.jpg)
There are lots of searches where no Featured Snippet (aka Answer Box) exists, but the question is asked frequently enough that if someone put together content answering the search query specifically an answer box would instantly appear. For years, I thought this was common knowledge, but there
Read more →
Black Friday was quite possibly the biggest missed digital marketing opportunity for Brands in 2017. Google Posts is completely free to use, yet almost no companies used it. Here is an example of Cabella’s using Google Posts which obviously showed tens of thousands, if not hundreds of
Read more →
The Google Local Results are called a variety of things – the Maps Results, the 3 pack, the Snack Pack, the Trifecta, you name it. They are constantly changing. On November 22, 2017, a significant change took place affecting personal injury lawyers. Please keep in mind this
Read more →![Improving Content for Better SEO and Google Rankings [Case Study]](https://www.telapost.com/wp-content/uploads/2017/11/content-improvement-2-200x200_c.jpg)
One of the most overlooked things in the world of On-Site SEO in improving existing content. Improving content to better cater to a searcher’s intent is a form of search engine optimization (SEO). Improving content can result in better rankings in Google’s search results. This is a
Read more →
Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one
Read more →
Google tends to roll out lots of new features around the holidays, and in November 2017 there were several updates. One of which is going to hurt Amazon’s organic traffic JUST as they begin their Black Friday week. Did Google intentionally do this to Amazon? If you
Read more →
