Telapost SEO and Content Marketing Blog

Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.

Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

There are lots of searches where no Featured Snippet (aka Answer Box) exists, but the question is asked frequently enough that if someone put together content answering the search query specifically an answer box would instantly appear. For years, I thought this was common knowledge, but there

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Brands Missed Opportunity: Not Using Google Posts on Black Friday 2017

Brands Missed Opportunity: Not Using Google Posts on Black Friday 2017

Black Friday was quite possibly the biggest missed digital marketing opportunity for Brands in 2017. Google Posts is completely free to use, yet almost no companies used it. Here is an example of Cabella’s using Google Posts which obviously showed tens of thousands, if not hundreds of

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Google Local Results aka Map Packs Change November 2017 for Personal Injury Lawyers

Google Local Results aka Map Packs Change November 2017 for Personal Injury Lawyers

The Google Local Results are called a variety of things – the Maps Results, the 3 pack, the Snack Pack, the Trifecta, you name it. They are constantly changing. On November 22, 2017, a significant change took place affecting personal injury lawyers. Please keep in mind this

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Improving Content for Better SEO and Google Rankings [Case Study]

Improving Content for Better SEO and Google Rankings [Case Study]

One of the most overlooked things in the world of On-Site SEO in improving existing content. Improving content to better cater to a searcher’s intent is a form of search engine optimization (SEO). Improving content can result in better rankings in Google’s search results. This is a

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Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one

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New Google Mobile Searches Feature Products, But Not So Merry For Amazon

New Google Mobile Searches Feature Products, But Not So Merry For Amazon

Google tends to roll out lots of new features around the holidays, and in November 2017 there were several updates. One of which is going to hurt Amazon’s organic traffic JUST as they begin their Black Friday week. Did Google intentionally do this to Amazon? If you

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Wayback Machine Losing Website Content After 301 Redirect

Wayback Machine Losing Website Content After 301 Redirect

I love the Wayback Machine but it has some bizarre and crippling flaws which make it incapable of preserving the web’s content. In fact, the last 5 or 6 times I went to recover old content via the Wayback Machine, the Internet Archive had lost all of

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Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

I’m sick and I just got done making my annual pumpkin pie, so this Thanksgiving Eve I am on the computer. I was doing some poking around at one of the niches I monitor and the change happened literally around 9PM ET 11/22/2017. No, it isn’t the

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This Is What Viral Content Looks Like in Real Time Google Analytics

This Is What Viral Content Looks Like in Real Time Google Analytics

I have the fortunate opportunity to work with websites all over the world in a wide variety of niches. Some are business sites which get 10 – 15 great hits every day. On the other end of the spectrum I work with publishers which occasionally get 20,000

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Google Confirms Disavow Files Are Useless Without a Manual Action – 2020 Edition

Google Confirms Disavow Files Are Useless Without a Manual Action - 2020 Edition

For many many years, BAD SEO agencies have pushed “disavow” services. While there were indeed legitimate reasons to use them in the past and legitimate consultants disavowing links, some SEO agencies took advantage of the fear factor and sold these services to people who simply did not

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Did SEO Really Help the Zeus Panda banking Trojan Spread?

Did SEO Really Help the Zeus Panda banking Trojan Spread?

According to Talos Intelligence, a banking trojan recently targeted people trying to bank online in India called the Zeus Panda banking Trojan. You can read on their blog all about the attack vector and how it works. I’m a sucker for security blogs but this one in

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Is Yahoo Advertising Search Result and PPC Advertisements via Outbrain?

Is Yahoo Advertising Search Result and PPC Advertisements via Outbrain?

I was on CNN.com earlier today and saw an ad which interested me. No, thankfully I do not have psoriatic arthritis, I was just curious about the ad as I’ve been studying misleading ads lately. So I clicked it. I was surprised to see a search engine

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Everyone Hates Push Notifications and Nobody Intentionally Subscribes To Them [case study]

Everyone Hates Push Notifications and Nobody Intentionally Subscribes To Them [case study]

I recently test drove a Pushcrew account. Maybe I do not have the dedicated following a Push Notification service demands. If I had that, would I even need push notifications? Anyways, after about 100,000 visitors to the site, I had around 150 subscribers to my push notifications.

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TestX Core Testosterone Booster [Scam]

TestX Core Testosterone Booster [Scam]

Today I was reading the news on BGDailyNews.com, a news website for Bowling Green, Kentucky. Then I noticed an interesting advertisement which looked like a scam. I have been documenting Internet scams for a while here on this blog. I have been seeing lots of scams, fake

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Is Domain Age an SEO Ranking Factor? Yes and No

Is Domain Age an SEO Ranking Factor? Yes and No

Every once in a while the “age old” question comes up. Is the age a domain or a website a ranking factor? There are many answers to this question. In this quick article I’ll address the important variables along with my insight and even some opinion. Is

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How To Print Customer Review Posters from Google My Business

How To Print Customer Review Posters from Google My Business

To customize and print a poster of your customer reviews, visit smallthanks.withgoogle.com, enter your business name, then select one of the posters or customize your own. You can change the poster template and select your customer review of choice using the Small Thanks with Google website. Small

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Google Adsense Ads are Displaying Fake News and Distributing Malware – October 2017

Google Adsense Ads are Displaying Fake News and Distributing Malware - October 2017

In January 2017 I wrote about how Legit News Websites Accidentally Showing Fake News. Shortly after I realized that the “content boxes” distributing the fake news and malicious software we not Outbrain or Taboola but were Google Adsense “Display Ads”. In most cases, when you click on

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Eric Ward, aka LinkMoses, Has Passed Away

Eric Ward, aka LinkMoses, Has Passed Away

Back in the late 1990s there were only 2 people who caught my attention in the world of SEO and they were Danny Sullivan and Eric Ward. 95% of SEO to me is getting links and putting together great content. I never had an interest in writing

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Interesting Snapchat Stories in Hawaii by “Kyokye” Keoki Robar

Interesting Snapchat Stories in Hawaii by "Kyokye" Keoki Robar

Kyokye recently reached out to me and we were chatting about his Snapchat account. I tuned into Snap today and there was was jumping off of a cliff. Here’s a pic he recently posted from Nanakuli: When I asked Kyokye about his Snaps he said: Being from

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Content Writers Wanted: Past and Present German Shepherd Owners

Content Writers Wanted: Past and Present German Shepherd Owners

I have a secret side project I am working on. The site pertains to German Shepherd Dogs. Actually, the site has been on the back burner for many years. I am busy with clients and I’m never going to get to the site if I don’t seek

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