Archive for the SEO News & Tips Category

The April 2018 Google Core Algorithm Change

The April 2018 Google Core Algorithm Change

April 2018 has been a crazy month, at least for weather. It’s still snowing in the northeast. It’s bone dry in the south central part of the country. Oklahoma has no tornadoes. Here in North Carolina, I just planted my big, epic garden today, weeks behind when

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Top Answer “Answer Cards” Seen in Google Search Results

Top Answer "Answer Cards" Seen in Google Search Results

Shortly after Thanksgiving of 2017 Google made several tweaks to their search engine results pages. One of those changes was “Top Answer” showing up in search results when forums have a voting system in place. The feature has come and gone for some time but as of

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Buying Backlinks from HuffPost? Don’t Bother

Buying Backlinks from HuffPost? Don't Bother

Every day I get an email from someone trying to sell me a backlink from HuffPost.com and my clients do too. Should you purchase a backlink from HuffPost? No. History Lesson Up until 2017ish there was an easily accessible publisher network on Huffington Post. They got rid

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The March 2018 Google Core Algorithm Change

The March 2018 Google Core Algorithm Change

On March 8, 2018, we published that a major algorithm change was on the way (technically that went live March 9 at 12:25AM). The tremors had been felt for days and one of my sources felt it could be days (or months) away. Then on Saturday, March

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Google Penguin or Fred Algorithm Update Coming in 2018

Google Penguin or Fred Algorithm Update Coming in 2018

One of my sources has shown me that as of March 2018, Google is indeed testing an algorithm change. This is a change which is not evident to most people in the SEO world as the algorithm is being tested outside of the United States. In fact,

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February 2018 Google Algorithm Changes

February 2018 Google Algorithm Changes

I was contacted by a new client in early March who had lost traffic in February 2018. They were wondering if they had been negatively impacted by an algorithm change such as a Penguin or Panda update. Indeed, there were many updates throughout the month of February,

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Introducing the new Search Console (beta) Message – What’s New?

Introducing the new Search Console (beta) Message - What's New?

In early 2018, many website owners began receiving a message from Google about a new version of Google Search Console. This edition is in beta and users can switch back and forth between the old version and the new version while the new version is being tested.

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Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

Meta Descriptions Can Now Be Up To 300 Characters in Google Mobile Search

As of December 5, 2017, I’ve been able to get 300 character snippets in Google’s mobile search results. Google is now showing larger snippets in both desktop and mobile search results, and to better control the snippet displayed you can now use up to 300 character Meta

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Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

Meta Descriptions Can Now be Well Over 160 and 320 Characters [Case Study]

As of December 4, 2017, you can now create Meta Descriptions well over the previous 160 character limit. I have now run multiple tests, and while Google can indeed show its own Snippet in search results, you can influence the snippet shown by using a large, 300+

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Featured Snippets Can Be Obtained Instantly [Case Study]

Featured Snippets Can Be Obtained Instantly [Case Study]

A few people have asked me: How long does it take to get a featured snippet? How long does it take to take someone else’s featured snippet? Featured Snipets in Google may be produced instantly, or within 1 second of a page going live on the Internet.

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Google Ignoring Meta Descriptions and Enlarging Snippets – 2017 and 2018

Google Ignoring Meta Descriptions and Enlarging Snippets - 2017 and 2018

In a change which occurred in November 2017 that most people won’t notice until 2018, page descriptions in Google search results have recently become significantly larger. These page descriptions are technically called “snippets”, not to be confused with “featured snippets”. Most people know snippets as Meta Descriptions.

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Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

Featured Snippets Are Being Added as Better Content Hits the Web [Case Study]

There are lots of searches where no Featured Snippet (aka Answer Box) exists, but the question is asked frequently enough that if someone put together content answering the search query specifically an answer box would instantly appear. For years, I thought this was common knowledge, but there

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Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Does On Page Content Improvement Help On-Site SEO and Boost Search Rankings?

Content quality is a well known ranking factor. If you have a page which could use improvement and you make those improvements to the page, that page can indeed move into a higher position based on that single on-site SEO improvement alone. Really? This has been one

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New Google Mobile Searches Feature Products, But Not So Merry For Amazon

New Google Mobile Searches Feature Products, But Not So Merry For Amazon

Google tends to roll out lots of new features around the holidays, and in November 2017 there were several updates. One of which is going to hurt Amazon’s organic traffic JUST as they begin their Black Friday week. Did Google intentionally do this to Amazon? If you

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Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

Car Accident Lawyer Search Terms Stop Producing Local Packs, Can Get Featured Snippets

I’m sick and I just got done making my annual pumpkin pie, so this Thanksgiving Eve I am on the computer. I was doing some poking around at one of the niches I monitor and the change happened literally around 9PM ET 11/22/2017. No, it isn’t the

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Google Confirms Disavow Files Are Useless Without a Manual Action – 2020 Edition

Google Confirms Disavow Files Are Useless Without a Manual Action - 2020 Edition

For many many years, BAD SEO agencies have pushed “disavow” services. While there were indeed legitimate reasons to use them in the past and legitimate consultants disavowing links, some SEO agencies took advantage of the fear factor and sold these services to people who simply did not

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Did SEO Really Help the Zeus Panda banking Trojan Spread?

Did SEO Really Help the Zeus Panda banking Trojan Spread?

According to Talos Intelligence, a banking trojan recently targeted people trying to bank online in India called the Zeus Panda banking Trojan. You can read on their blog all about the attack vector and how it works. I’m a sucker for security blogs but this one in

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Is Domain Age an SEO Ranking Factor? Yes and No

Is Domain Age an SEO Ranking Factor? Yes and No

Every once in a while the “age old” question comes up. Is the age a domain or a website a ranking factor? There are many answers to this question. In this quick article I’ll address the important variables along with my insight and even some opinion. Is

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Eric Ward, aka LinkMoses, Has Passed Away

Eric Ward, aka LinkMoses, Has Passed Away

Back in the late 1990s there were only 2 people who caught my attention in the world of SEO and they were Danny Sullivan and Eric Ward. 95% of SEO to me is getting links and putting together great content. I never had an interest in writing

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🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

🥇 Lawyers Getting 1st Place Medal Emojis in Google Local Pack

Today, September 21, 2017, I went down the rabbit hole of researching a network of attorney websites who are all linking to themselves using very poorly written content (by someone who obviously doesn’t speak English very well) and I was checking their rankings to see how these

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