Archive for the SEO News & Tips Category

How To Beat Competitors Cheating in Google

How To Beat Competitors Cheating in Google

I have (almost) seen it all and in every niche in every city there are websites ranking in search that should not be there. Despite what any SEO guru will tell you, links are still extremely important to search engines. Actually, they’re THE most important factor. How

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Review Stars Disappearing from Google Search February 2016

Review Stars Disappearing from Google Search February 2016

The day after I wrote about aggregated schema reviews and stars in Google search potentially being considered spam, I noticed that several people had lost their stars in search. For example, Yelp lost their star ratings in search. I googled around and saw this article on SEO

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Keywords – To Research or Not To Research

Keywords - To Research or Not To Research

Of all my years playing with the Internet there is one question that comes up over and over and I just don’t have a good answer for it. “Which keywords are we targeting?“ My answer is usually something along the lines of: “Uhhh… All of them?” I

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Google Local Search Results Affected by Content

Google Local Search Results Affected by Content

Content affects SEO in a huge variety of ways, including the Google Local Search Results, aka map results. Perhaps the biggest factor of Google Local Search results in 2016 is organic rankings. You can perform practically any search in any city and the local results practically mirror

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Why Wikipedia Won’t Link to you- A Case Study

Why Wikipedia Won't Link to you- A Case Study

Wikipedians love to patrol “their” site. Some get notified when a page changes. If they don’t like your changes, or you’re new, the almighty Wikipedian will use their power to revert the page you edited back to it’s previous content. A Case Study A few months ago

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Are Aggregated Schema Reviews for Services Spam?

Are Aggregated Schema Reviews for Services Spam?

In March 2015 I wrote about star ratings in Google search. I concluded at the time that said star ratings, or rich snippets, were spam. The rich snippets are the star ratings which are a result of structured data / Schema code on your website. (This applies

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Google Podium seen in Google Search Results

Google Podium seen in Google Search Results

Google is testing some new content in Google search engine result pages called Google Podium. While on the phone with my friend Jesse on 2/16/2016 we were scouring through search results examining current website rankings and we saw what first appeared to be a Google+ post. Upon

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How Much Does a Link to my Website Cost?

How Much Does a Link to my Website Cost?

A question I constantly hear is “how much does a backlink to my website cost?” Unless you’ve been living under a rock for the last 20 years, you know that links to your website are a huge factor in what makes it perform better in search. However,

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Finding the Correct Schema Local Business Type for JSON-LD

Finding the Correct Schema Local Business Type for JSON-LD

Looking for your local business type for Schema markup? Below you will find a list of current local business types. This is the type of business as defined by Schema’s “LocalBusiness” property. This list was last updated February 2016. To see a current list feel free to

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What Schema Markup and JSON-LD Means for Local Business in 2016

What Schema Markup and JSON-LD Means for Local Business in 2016

2016 is here and it’s time to end the majority confusion for Schema. What is Schema Markup? Schema Markup is code that can be added to your website which supplies search engines with specific data about your content. As of February 2016, the there are 642 types

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Beware SEO Consultants Who Are Not Exclusive

Beware SEO Consultants Who Are Not Exclusive

I have been observing a law firm in the Los Angeles area for around 12 months now who has an “SEO expert” working with them. Unfortunately, the SEO expert appears to do the opposite of what they should do repeatedly. This includes: Significant amounts of downtime on

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January 2016 Google Search Ranking and Traffic Fluctuations

January 2016 Google Search Ranking and Traffic Fluctuations

If you experienced a drop in Google search traffic in January 2016, you are probably doing something wrong. Google has been working on its core algorithm. The core algorithm is basically the Google algorithm which is used to rank pages. There are many factors and lawyers to

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SEO is an Experiment

SEO is an Experiment

If you get too carried away reading SEO articles written self proclaimed experts you will quickly overwhelm yourself. Meta descriptions, alt tags, breadcrumbs, oh my. If you are a blogger or a small business owner you will quickly (or eventually) discover that all you really need is

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301 Redirecting an Acquired Business’s Website

301 Redirecting an Acquired Business's Website

Every day businesses shut their doors. Businesses are merged and acquired. I have owned multiple businesses. At any given time I would consider the website to be the most valuable asset. Then again, these are powerful websites which rank in search. On some occasions, a website is

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Disavowing Links for Penalized Lawyer Websites

Disavowing Links for Penalized Lawyer Websites

If you are a lawyer or a law firm who needs bad links disavowed after receiving a penalty please feel free to contact me today. I have multiple attorneys who I can use as a reference for my excellent work in the legal industry including bankruptcy, personal

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Recovering Penalized Personal Injury Lawyer Websites

Recovering Penalized Personal Injury Lawyer Websites

In 2013 a personal injury lawyer came to me needing assistance. Incidentally, practically every lawyer who gets screwed eventually sits down and takes the time to research and educate themselves about SEO finds me, or at least that is who emails me. After about 60 days of

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Aged Domains Ranking for Several Key Phrases Instead of Landing Pages

Aged Domains Ranking for Several Key Phrases Instead of Landing Pages

I am very fortunate in the SEO world as I personally own and have a couple of clients who have very old, aged domain names. These domains were registered in the 1995 – 2000 timeframe and have had great content added to them for a very long

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How To Rank for Car Accident Lawyer in Your City

How To Rank for Car Accident Lawyer in Your City

Over the years by working with personal injury websites I have seen every trick in the book. Nearly everyone who ranks for “car accident lawyer” in their city has entered into a grey area of SEO, sometimes intentionally, sometimes accidentally. Sites which break the rules come and

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Bing SEO Ranking Factors 2016

Bing SEO Ranking Factors 2016

If you are looking for the 2016 Bing Ranking Factor’s guide then I have a question for you: When is the last time you have looked at your site analytics? I monitor several high ranking sites and the traffic referred to them via Bing is just so

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Will Google AMP Help SEO?

Will Google AMP Help SEO?

It is hard to believe that it is 2015 and many are still running such poorly optimized websites. Content is served up on sites with bloated code with gigantic images from overcrowded, slow servers. Pop-ups try to capture your email address, ads are all over the place,

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