Archive for the SEO News & Tips Category

How Do I Rank in the Top 3 Google Local Search Positions?

How Do I Rank in the Top 3 Google Local Search Positions?

In less than 24 hours since Google Local Search Results and maps changed, people have already begun asking me how they can rank in the top 3 Google local search positions. If you need assistance ranking in these valuable positions feel free to reach out to me.

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August 2015 Google Local Search Results are All About the Money

August 2015 Google Local Search Results are All About the Money

After speaking with several business owners and asking multiple “normal people” who use search using the engine Google I confident that the latest 3 pack update of local search will result in business owners spending much more money. The costly changes I am not sure if this

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Google Local Search Results and Maps Changes August 2015

Google Local Search Results and Maps Changes August 2015

Most people call Google Local Search Results “Google Maps results”. These local results completely changed last night, August 6, 2015. There is now a “3 pack” of local results in searches made via desktop computers. If your business has lost its ranking in local search or you

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Air Conditioning Repair Marketing in Wilmington NC

Air Conditioning Repair Marketing in Wilmington NC

If you need assistance marketing your air conditioning repair business online in Wilmington or any other city feel free to contact me. I have some amazing ideas for a local HVAC company with a budget and desire to expand. On to the story.. In 2015, HVAC experts

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Google Home Services Appear in Search Results

Google Home Services Appear in Search Results

Today Dr. Pete spotted Google Home Services appearing in search results. What are “Google Home Services?”, you ask; good question. This article on BuzzFeed News explains that GHS will be for (for now) in home service providers. Google also has in place a page about home service

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How To Fix WordPress Error: Googlebot cannot access CSS and JS files

How To Fix WordPress Error: Googlebot cannot access CSS and JS files

July 28, 2015, several webmasters received an error from Google Search Console (Webmaster Tools) which read “Googlebot cannot access CSS and JS files on http://www.website.com/”. The message reads: To: Webmaster of http://www.website.com/, Google systems have recently detected an issue with your homepage that affects how well our

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Can I give Incentives for Business Reviews?

Can I give Incentives for Business Reviews?

I’ve been on the receiving end of reviews. I am also a reviewer and a Yelp Elite member and Google Local Guide member, so, I know what goes on and businesses solicit reviews and offer various rewards all the time. This does not, however, make it ok.

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Does Reporting Spam to Google Hurt Competitors?

Does Reporting Spam to Google Hurt Competitors?

Someone asked me today if reporting web spam to Google hurts the spammy competitors or not. The short answer is no, but it is good to report it. In this case, the law firm who inquired has multiple competitors showing star ratings in search. Unfortunately, the star

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GoDaddy Domain Forwarding vs 301 Redirect for SEO

GoDaddy Domain Forwarding vs 301 Redirect for SEO

Today a real estate broker contacted me. After decades of hard work they re-branded their company. This included a new URL. You would think that someone would set up a proper 301 redirect for her and be done with it. Nope. Does GoDaddy Domain Forwarding result in

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Google Phantom 2 Content Quality Update

Google Phantom 2 Content Quality Update

If you have listened to any of my ramblings over the last decade or two you will know that I am a huge fan of unique, quality content. I point it out great examples of content when I see them, I create content, and, I digest content.

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The SEO Value of Multilingual Content

The SEO Value of Multilingual Content

I have now set up several websites for multilingual content. There is a huge opportunity here that many businesses are missing out on. If you have clientele that speaks a language other than English, and you or your staff can accommodate other languages, this content needs to

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Do I need to List My Business with Local Directories?

Do I need to List My Business with Local Directories?

Today a client asked me if they needed to purchase a local directory listing service. While these may help some businesses with several locations, generally, the savvy small business owner can handle their listings themselves, or their ethical SEO person can handle them for them. In this

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The Fastest Way To Index Content in Google: Fetch & Render

The Fastest Way To Index Content in Google: Fetch & Render

The fastest way to get index crawled and indexed in Google Search is via Google Webmaster Tool’s Fetch / Render / Submit feature. I am commonly asked how to quickly get pages indexed, crawled, and ranked in Google Search. There are a lot of myths surrounding this,

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SEO FAILs

SEO FAILs

I see so many SEO FAILs I once almost created a website for them. However, the last thing I need is yet another site to collect dust. So, here we are folks, the SEO FAIL “page”. As I come across SEO FAILs I will add them to

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Google Mobile Friendly Search Results: Before & After April 23 2015 Update

Google Mobile Friendly Search Results: Before & After April 23 2015 Update

April 21, 2015, Google updated their algorithm to affect the way pages display in search when using a mobile device such as a smartphone. The general thought was that sites which were not “mobile friendly” would perform worse in mobile search. This makes sense as pages which

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Why Do Some Websites Display a Star Rating in Search?

Why Do Some Websites Display a Star Rating in Search?

The other day a client asked me “My competitor has a 5 star rating displaying in Google’s search results and it really stands out, can we do that on my site?” Spam vs Real Star Ratings A review site, such as Yelp, or a page where people

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Should Real Estate Agents Rank for Neighborhood Names?

Should Real Estate Agents Rank for Neighborhood Names?

Developing content for real estate agents and brokers is my new favorite niche, especially agents located near me in central North Carolina. Occasionally I see some agents hung up on trying to rank in Google search for neighborhood names. Does ranking for neighborhood names help sell houses?

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SEO Tip #1: People Want Answers!

SEO Tip #1: People Want Answers!

It can be easy to lose sight of this, but don’t forget: people use search engines because they want answers. You can read about SEO until you are blue in the face. You can study how meta tags affect click through rates, measure bounce rates on your

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How SEO Companies Manipulate Google to Rank for Cityname + SEO

How SEO Companies Manipulate Google to Rank for Cityname + SEO

We have all seen it before. Some schmuck of a company ranks on page 1 of Google’s results for a term such as “Charlotte SEO” or “Raleigh SEO” or “Los Angeles SEO” etc. So how did they get there? Isn’t the best at SEO company at the top for “SEO”? In many

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How To Fix Mobile Usability Issues Found on [website]

How To Fix Mobile Usability Issues Found on [website]

Webmasters who are using Google Webmaster Tools (WMT) and have a website that doesn’t work good on a mobile device (like a cell phone) have been receiving a warning message from the Google Webmaster Tools Team telling them to fix “mobile usability issues”. There is a looming

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