On Memorial Day, May 28, 2018, I saw something new in Google’s Mobile Search results which I found very interesting – a new feature called “interesting finds”!

The new feature highlights content off of websites, including blogs on business websites. Here’s a screenshot of what the new feature looks like on my phone:

Apparently, Google tested this feature back in April.

Here’s a quick video I made about it:

Key takeaways:

  • Content displaying does not rank on page 1
  • Content displayed is content Google thinks may be relevant to the searcher’s intent
  • This feature is only on mobile (right now)
  • AMP does not influence or trigger this at all
  • I am seeing “interesting finds” for a very wide variety of keywords including local businesses when there is enough demand.

What do you think of “Interesting Finds”?

As time allows I will play with this new feature some more and update this article. In the meantime please feel free to let me know what you think of this new feature.

1 Comment
  1. Is there a way to get interesting finds off my cell phone and computer when I do a Google search. Some articles that I wish to see buried are coming up too much.

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