Welcome to the Telapost SEO and Content Marketing Blog. Our most popular categories have articles about Content Creation, Google My Business News, SEO News, Technical SEO and Case Studies. Sometimes there are random posts about business or North Carolina. Here’s our blog’s RSS feed, our blog’s Feedburner Feed and our a category specific SEO News Feed. Below you will find the entire blog’s most recent articles beginning with the newest articles first.
The amount of web traffic a personal injury website receives depends on a wide variety of factors. Most firms ranking on page 2 for competitive terms receive around 20 unique visitors per day. Some factors. How many pages are on the site? Is there unique content which
Read more →
SEO & Content for real estate brokers is a blast. This is one of those niches where I am limited only by budget. I’m about a year into a client site and they are really taking off. Take a look at this completely useless analytics chart: Two
Read more →
I was recently retained to provide content for a Bankruptcy attorney and I have absolutely no idea what I’m doing. They know that. I work in the personal injury niche often; it is my favorite niche and I am very good at it. So, when I was
Read more →
It seems that everyone and their brother is serving up content these days, and they’re all anxious to share their incompetence with everyone they can find, including law firms. Some of these people even work for law firm marketing companies or call themselves content marketing experts. I
Read more →
Today I received a strange email. The person writing it had poor English and was incapable of capitalization and punctuation, which seems to be a prerequisite for scammers (and cell phone users). The email said “I have lung cancer and need a website designed to sell Kola
Read more →
Each new article is a new opportunity for someone to find you in search when they need you most. The amount of content your business needs and how often it is produced is up to you. So… Today a client asked me how frequently his blog should
Read more →
The amount of time it takes for blog articles to show up on Google varies. If you are using WordPress, which pings search engines when new content is produced, most articles will display in 3 – 4 days. Some blogs get their content indexed in as little
Read more →
Recently released is the Beta of Google AdWords Express Home Services Ads. I think there is an unwritten rule at Google that the products must be renamed every so often. 🙂 If the program makes it out of the San Francisco Beta, I bet that it gets
Read more →
Ok, I hate apocalypse titles as much as the next guy but this is going to be pretty big. Telapost is two Latin words meaning the future of the web. And, here I like to concentrate on not only what works now, but, what the future of
Read more →
Previously only available to select users, Home Services Ads are now available to businesses providing home services, or more specifically, all plumbers, locksmiths, house cleaners, and handyman services in the San Francisco bay area. Businesses who want to try it out can join the program here: google.com/homeserviceads.
Read more →
August 29, 2015: Over the last several days I have noticed that in many of the niches that I track, Google Local results (the 3 pack of local listings) has now moved to the top of Google’s search engine results pages, pushing organic rankings down. Previously, there
Read more →
Often when people go to check their web rankings they fear that their searches are personalized. What is personalized search? Pioneered by Google in 2004, search engines “personalize” your search results. Pages you have previously visited, cookies, your network, current location all influence your search results. Also,
Read more →
A geo modifier, also known as a geographic modifier, or geo tag, is a location specific keyword, typically used in addition to a search query of a local business or service, which communicates local intent to a search engine. An example of a geo modifier would be
Read more →
When I found out I’d been accepted for a film internship with the American Film Institute’s Directing Workshop for Women over the summer in Los Angeles, California, I was excited… and scared. But mostly scared. Because I didn’t know anyone in L.A., and I had never been
Read more →
These days everyone is on social media. Even presidential candidates. “[Candidates] use social media to try to generate attention, to push a particular story or agenda that they have,” said Jennifer Stromer-Galley, the author of Presidential Campaigning and the Internet Age. “They use social media to increase
Read more →
If you are looking for entertaining, amusing, funny Snapchat accounts to follow I’ve got you covered. Here’s a list which includes Snapcodes when possible. @mplatco Michael Platco is a Snapchat influencer, consultant, and artist. He draws funny snaps very often. His Snapchat username is mplatco. Here is
Read more →
Thursday, August 13, 2015 I noticed only what I could call “bundled” search results. The results were seen on desktop on Chrome in incognito. The results which were bundled were YouTube videos. The YouTube videos displayed directly above other page’s search results. Observations: The page, which would
Read more →
As of August 2015, Google has stripped Google Plus from Local Search Result pages. I wrote about the recent changes to the new Google Local 3 pack here. Now that people from Google search can no longer see the Google+ link or click through to a business
Read more →Nearly nobody I know in the business world uses Google Plus. And that’s because it drives very little web traffic. For many businesses, this is more than enough of a reason to avoid a social media network. Anyone who tells you differently is either ignorant or lying.
Read more →
I spend much time in the coastal areas of the Carolinas and whenever I’m in Wilmington or Surf City and I flick on the TV there are advertisements for personal injury lawyers. I work with multiple personal injury lawyers with monthly Internet marketing budgets of well over
Read more →
