The amount of time it takes for blog articles to show up on Google varies. If you are using WordPress, which pings search engines when new content is produced, most articles will display in 3 – 4 days.

Some blogs get their content indexed in as little as 10 minutes or so.

That’s right, if you consistently produce unique content, and it is valuable, and produced on a regular basis, at some point Google will begin listing your articles very quickly.

But, there are more factors involved.

13 minute ranking

This article was listed in Google in under 10 minutes. I remembered to take the screenshot at 13 minutes in. The middle search result shows the 13 minute old publish time.

Other factors

  • Uniqueness. If you write the article “Dog Food” and there are already 216,000,000 other pages about the topic, expect Google to take quite some time to get around to your dog food article. If you are writing about something new, hot, or unique, you can usually expect Google to get to it quicker.
  • Consistency. In my experience, Google heavily rewards websites which have been producing multiple blogs per week for 12 – 18 months.
  • Niche. If you are a personal injury lawyer, expect your content to take 3 – 4 days to display. For some topics, Google just waits a while before putting it up. I have no idea why. If you talk about the latest tweaks to the google algorithm or something that doesn’t require passing the BAR for, your content is able to show up faster.
  • Topic. If you consistently cover the same topic, Google will reward you here as well. If your blog is about social media and the content is consistently indexed in 10 minutes, then you put up a pancake recipe, expect it to take longer to display.
  • Time. The time of day your content is published affects when it will display in search. I have no idea why or which time is best. I often publish content between 9am – 12pm ET. The best time to publish content is ASAP.

I can’t pinpoint any of this.

I have written thousands and thousands of articles, for a variety of niches from optometry to dog poop, and covered content on multiple continents. After a massive amount of observation, the above is very true. There are probably factors that I am not aware of, or maybe even hundreds of factors which I am not aware of.


If you are a complete newbie, there are a variety of factors beyond the scope of this article. For example, if you are a real estate agent using an antiquated content management system, your content may take 3, 4, 5, or 6 months to get discovered. In these situations you can tell Google to crawl your content; just read my article The Fastest Way to Index Content in Google.

Want to feel more important?

BE more important. BE more relevant. I tell people that Google is like a stray cat. If you leave it quality food often, it will place a higher value on your website.

If you need high quality content, rest assured, it is tough to find. I develop content which gets business for major law firms, medical professionals, and international corporations. If you would like to expand your online presence to get more business feel free to contact me.


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