Sometimes I run out of content marketing ideas. When I do I will sometimes Google around and try to come up with one. I promptly become sidetracked, wind up going down the rabbit hole called the Internet and before you know it there is a GIF of
Read more →
Occasionally I have caught myself trying to minimize the number of outbound links on websites and web pages that I have worked on. It is tempting to keep the links for yourself. Many people believe that a page that ranks well should only link to a few
Read more →
I have loved content marketing since I was distributing my BBS list in 1993. I had no idea that I was marketing content, but, it was indeed content that people were dying to see each month. This was pre-Internet Explorer and pre-Google. Back then people visited your
Read more →
I am often asked, what is the lifespan of a blog post? There is a lot of terrible information out there. I have heard everything from a week, 3 weeks, or that the average lifespan of a blog post is two months. This is incorrect, and just
Read more →
Angry. Sad. Flattered. These are some of the things I felt when one of my good clients who I create content for had their epic content stolen and duplicated. Then it happened 2 more times. The latest offender did such a terrible job, they actually left my
Read more →
Now that I am assisting multiple Realtors with their Internet presence I have come to appreciate the battle they are up against. I have also found even more opportunity than I initially expected. One of the Realtors I work with is a commercial broker and land seller.
Read more →
If you think your website has been affected by Google’s Penguin 3.0 algorithm change, chances are you have been going about “doing SEO” the wrong way. This article will describe the wrong way, the right way, and what to do moving forward. Has my site been affected
Read more →
Today on Google Plus, Google’s Pierre Far announced that a Panda algorithm update has been rolling out since early this week, and that Google expects to have the update completely in place sometime next week. I, and many others, are already calling it Panda 4.1, since it
Read more →
Hyperlocal website content is content focused on a geographical location such as a town, village, or other small community such as a housing development, street, or place. Hyperlocal content is often created for commercial websites based on specific areas where your customers potentially are (or will be)
Read more →
Do you have any counter-intuitive content on your website? This is often accomplished by putting up a resource that is the opposite of what you’re selling, or information that makes your service obsolete. Why develop a resource like this? Resources are unique, helpful, and great for SEO.
Read more →
Throughout this blog you will often see the phrases “topical authority domain” or “topically relevant domain”. What is a Topical Authority Domain? A topical authority domain is a domain, or website, that ranks very well for a particular topic due to the topically relevant content on the
Read more →
If you are an orthodontist looking to market your business, showing up in search when people are looking for the services you offer is the most effective way to get new patients. This is done by having unique, professionally written content on your website in combination with
Read more →
I recently heard a statement that made me cringe: “Great content without community and outreach equals failure”. This is some of the worst advice I have heard, akin to “go play in the street”. Anyone that tells you this has definitely never experienced the power of a
Read more →
People these days want things now. We live in a now world with coffee and hot meals served to us in our vehicles in under 90 seconds after asking for them. The first thing people ask when getting SEO is “How long until I can rank on
Read more →
IT companies, computer repair centers, Information Technology training companies and more who wish to rank in Google search need something on their website called content. If you own one of these companies and wish to rank better in search you will be hard pressed to find anyone
Read more →
The other day someone said to me “isn’t SEO dead?” I replied “no, it is more important than ever.” I realize there are probably already 1,000 articles titled this, but I needed something on my own site that answers the question. This article is my response to
Read more →
Today we’re going to take a look at HVAC companies and Air Conditioning Repair businesses in Cary North Carolina. A little about Cary, North Carolina: I know Cary very well as I lived there for several years and my last business was/is there, right on Cary Parkway.
Read more →
Do you create content on national running day? How can you create content for your blog around running if you’re not a sneaker manufacturer? Did you even know today was national running day? Of course, some people will stop and think, ok, national running day, so what.
Read more →
If you’re reading this article, you probably have some sort of understanding that your website needs content in order to rank well and get more exposure in the search engines. If not, be sure to read why you need content. So now the question is, how much
Read more →
Preface: There is some good information in this article and I hope that you find it fascinating or educational. The point of this article is to allow you, the reader, to understand exactly what level of SEO to expect from the average SEO firm. From 2001-2012 I
Read more →
