If you’re reading this article, you probably have some sort of understanding that your website needs content in order to rank well and get more exposure in the search engines. If not, be sure to read why you need content. So now the question is, how much content?
How much content does your website need?
The amount of content you need depends entirely on what kind of niche you are in. Let’s take a look at some different scenarios.
A personal injury attorney in St Louis Missouri: Ranking a website in this is going to be very competitive. This site is going to need everything. Some social, some content marketing, link building, on-site SEO, fast pagespeeds, and content, content, content. You’re probably looking at 10-30 pages per month depending on how much exposure you’re looking for. Audio and YouTube videos may be necessary as well.
A purple spaceship dealer in Timbuktu: This website likely doesn’t need any content at all. Simply throwing up a single page with your phone number on it stating that you’re the best purple spaceship dealer in Timbuktu is going to be more than enough.
A lawn mower repair shop in a small town: Content? Do they even need a website? Many of them will say no.
An optometrist in Apex North Carolina: This isn’t too tough of a niche. I’d currently recommend 5 written pieces of content per month.
There is no set amount of content you need.
The more often you’re putting it up, the more often Google is going to crawl your site. The more of it you have, the more opportunities there are for your website to show up in search. You never know what people will search for! You might be targeting “computer repair” and missing out on all of the people who are looking for tablet repair, LCD replacements, Notebook Service, virus removal, lost files, etc. What works for a veterinarian in Los Angeles isn’t necessarily going to work for a veterinarian in Miami.
If you need assistance determining how much content you need, what it should be about, or writing the content please contact me here.