Archive for the Content Creation Category

SEO Copywriting Tip: Describe the Benefits of Your Product or Service

SEO Copywriting Tip: Describe the Benefits of Your Product or Service

In the early 2000’s I started selling laptops on eBay. I became a Gold level Powerseller. In the 2002 – 2005 era people were purchasing their first laptop. Back then it wasn’t about having the best price or the latest product; in fact the best sellers were

Read more

The Raw Power and SEO value of Epic Content

The Raw Power and SEO value of Epic Content

I have loved content marketing since I was distributing my BBS list in 1993. I had no idea that I was marketing content, but, it was indeed content that people were dying to see each month. This was pre-Internet Explorer and pre-Google. Back then people visited your

Read more

What is the Lifespan of a Blog Post?

What is the Lifespan of a Blog Post?

I am often asked, what is the lifespan of a blog post? There is a lot of terrible information out there. I have heard everything from a week, 3 weeks, or that the average lifespan of a blog post is two months. This is incorrect, and just

Read more

Is your content being stolen?

Is your content being stolen?

Angry. Sad. Flattered. These are some of the things I felt when one of my good clients who I create content for had their epic content stolen and duplicated. Then it happened 2 more times. The latest offender did such a terrible job, they actually left my

Read more

Can SEO Companies Provide Content Marketing?

Can SEO Companies Provide Content Marketing?

Many old school SEO companies pretend to be on top of the latest Internet marketing buzzword. They have a sales staff that is fantastic at hunting, gathering, and closing leads. Unfortunately for them, nearly everyone and their mother these days knows that many of these companies fail

Read more

What is Hyperlocal Website Content?

What is Hyperlocal Website Content?

Hyperlocal website content is content focused on a geographical location such as a town, village, or other small community such as a housing development, street, or place. Hyperlocal content is often created for commercial websites based on specific areas where your customers potentially are (or will be)

Read more

Real Estate SEO Copywriting and Social Media

Real Estate SEO Copywriting and Social Media

Real Estate brokers and agents can gain more buyers and sellers online with SEO, copywriting and/or social media. Here’s how. Real Estate brokers and agents typically find SEO and online marketing complicated. There are so many people and companies trying to tell them how to do it.

Read more

Counter-intuitive Content and Resources = SEO

Counter-intuitive Content and Resources = SEO

Do you have any counter-intuitive content on your website? This is often accomplished by putting up a resource that is the opposite of what you’re selling, or information that makes your service obsolete. Why develop a resource like this? Resources are unique, helpful, and great for SEO.

Read more

Orthodontist SEO, Copywriting, and Social Media

Orthodontist SEO, Copywriting, and Social Media

If you are an orthodontist looking to market your business, showing up in search when people are looking for the services you offer is the most effective way to get new patients. This is done by having unique, professionally written content on your website in combination with

Read more

Veterinarian SEO Copywriting and Search Engine Optimization

Veterinarian SEO Copywriting and Search Engine Optimization

If you are a veterinarian looking to grow your practice, the best thing you can do is have a strong Internet presence. This delivers the most cost effective return on investment. During your search for Internet marketing, search engine marketing, and SEO (search engine optimization) you will

Read more

Is great content without community worthless?

Is great content without community worthless?

I recently heard a statement that made me cringe: “Great content without community and outreach equals failure”. This is some of the worst advice I have heard, akin to “go play in the street”. Anyone that tells you this has definitely never experienced the power of a

Read more

Information Technology Copywriting, Content, and SEO Services

Information Technology Copywriting, Content, and SEO Services

IT companies, computer repair centers, Information Technology training companies and more who wish to rank in Google search need something on their website called content. If you own one of these companies and wish to rank better in search you will be hard pressed to find anyone

Read more

Do business owners have time to create their own content?

I often forget to make my own content. Even on this blog, it sat vacant for a while. I am busy creating content for other people and helping businesses with their web presence. Of all people, why haven’t I been making content? Do I not practice what

Read more

How much Content Does your Website Need?

How much Content Does your Website Need?

If you’re reading this article, you probably have some sort of understanding that your website needs content in order to rank well and get more exposure in the search engines. If not, be sure to read why you need content. So now the question is, how much

Read more

Take your Content One Step Further

Take your Content One Step Further

This advice applies to small businesses that wish to rank better in Google search: Take your content one step further. How do I create content for my website? If you understand the amazing return on investment ranking in search offers and work in a competitive niche, you

Read more

Can a small business compete against a big business online?

Can a small business compete against a big business online?

Sometimes I think I am the only person in the search world that doesn’t watch Matt Cutts videos. I probably am. I think I’ve seen 5. Matt is the head of the webspam team at Google. No offense to Matt, I am certain is a brilliant guy,

Read more

Is your Content a Bacon Weave Taco?!

Is your Content a Bacon Weave Taco?!

Is your content a bacon weave taco?! Search engines reward websites that consistently put up quality content, plain and simple. Put up great content, rank in search. Assuming you have a quality product or service to offer that people either want or need, you will make money.

Read more

Optometrist SEO Copywriting and Content Marketing

Optometrist SEO Copywriting and Content Marketing

Optometrists are told all sorts of crazy things by SEO companies, marketers, and salespeople. These salespeople are very convincing. One of my friends works for one of the largest SEO firms in Raleigh North Carolina and he tells me their tricks all the time. He tells me:

Read more

A Cat Named Google

A Cat Named Google

I met a stray cat the other day. The cat was very skittish. He primarily came around late at night or when I least expected it. I would never have known he existed but I could tell when he had come through. He didn’t always come to

Read more

A Criminal Defense Attorney in Content Denial

A Criminal Defense Attorney in Content Denial

I was contacted this week by a criminal defense attorney. He was asking why his site was receiving less traffic and on a “downward trend” (his words). In October of 2013 his site received 661 visits, then in November 653 visits, December 472 visits, and in January

Read more

SEO, Content Marketing, and Social Media Strategy varies drastically depending on which vertical you are in, where you are located, and more. CONTACT ME 919.475.1883