What is the difference between SEO copywriting and content marketing? This is a question I used to ask myself. The answer is tricky because different people have different definitions of SEO copywriting. The same goes for content marketing, and to top it off people have different ways
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On the web, unique content is content that has never been published before, is unusual, or has a unique perspective by the owner. Unique: Being the only of its kind; unlike anything else. Particularly remarkable, special or unusual. Belonging or connected to (one particular person, group, or
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Sometimes I run out of content marketing ideas. When I do I will sometimes Google around and try to come up with one. I promptly become sidetracked, wind up going down the rabbit hole called the Internet and before you know it there is a GIF of
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It never ceases to amaze me that I still see people who call themselves “SEO copywriters” producing content with no images. This is simply insane. If you strive to be an SEO copywriter or produce your own content, you must use images, especially if the page is
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In the early 2000’s I started selling laptops on eBay. I became a Gold level Powerseller. In the 2002 – 2005 era people were purchasing their first laptop. Back then it wasn’t about having the best price or the latest product; in fact the best sellers were
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I have loved content marketing since I was distributing my BBS list in 1993. I had no idea that I was marketing content, but, it was indeed content that people were dying to see each month. This was pre-Internet Explorer and pre-Google. Back then people visited your
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I am often asked, what is the lifespan of a blog post? There is a lot of terrible information out there. I have heard everything from a week, 3 weeks, or that the average lifespan of a blog post is two months. This is incorrect, and just
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Angry. Sad. Flattered. These are some of the things I felt when one of my good clients who I create content for had their epic content stolen and duplicated. Then it happened 2 more times. The latest offender did such a terrible job, they actually left my
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Many old school SEO companies pretend to be on top of the latest Internet marketing buzzword. They have a sales staff that is fantastic at hunting, gathering, and closing leads. Unfortunately for them, nearly everyone and their mother these days knows that many of these companies fail
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Hyperlocal website content is content focused on a geographical location such as a town, village, or other small community such as a housing development, street, or place. Hyperlocal content is often created for commercial websites based on specific areas where your customers potentially are (or will be)
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Real Estate brokers and agents can gain more buyers and sellers online with SEO, copywriting and/or social media. Here’s how. Real Estate brokers and agents typically find SEO and online marketing complicated. There are so many people and companies trying to tell them how to do it.
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Do you have any counter-intuitive content on your website? This is often accomplished by putting up a resource that is the opposite of what you’re selling, or information that makes your service obsolete. Why develop a resource like this? Resources are unique, helpful, and great for SEO.
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If you are an orthodontist looking to market your business, showing up in search when people are looking for the services you offer is the most effective way to get new patients. This is done by having unique, professionally written content on your website in combination with
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If you are a veterinarian looking to grow your practice, the best thing you can do is have a strong Internet presence. This delivers the most cost effective return on investment. During your search for Internet marketing, search engine marketing, and SEO (search engine optimization) you will
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I recently heard a statement that made me cringe: “Great content without community and outreach equals failure”. This is some of the worst advice I have heard, akin to “go play in the street”. Anyone that tells you this has definitely never experienced the power of a
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IT companies, computer repair centers, Information Technology training companies and more who wish to rank in Google search need something on their website called content. If you own one of these companies and wish to rank better in search you will be hard pressed to find anyone
Read more →I often forget to make my own content. Even on this blog, it sat vacant for a while. I am busy creating content for other people and helping businesses with their web presence. Of all people, why haven’t I been making content? Do I not practice what
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If you’re reading this article, you probably have some sort of understanding that your website needs content in order to rank well and get more exposure in the search engines. If not, be sure to read why you need content. So now the question is, how much
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This advice applies to small businesses that wish to rank better in Google search: Take your content one step further. How do I create content for my website? If you understand the amazing return on investment ranking in search offers and work in a competitive niche, you
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Sometimes I think I am the only person in the search world that doesn’t watch Matt Cutts videos. I probably am. I think I’ve seen 5. Matt is the head of the webspam team at Google. No offense to Matt, I am certain is a brilliant guy,
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