A couple of months ago I went to UNC to see Google’s Matt Cutts give a speech titled “Lessons learned from the early days of Google“. He described some of his first algorithms he used for finding things online. He stressed that not everyone searches for things
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Whenever I visit an eye doctor’s website the first thing I usually notice is that there is a lack of content. When I discovered www.eyeporter.com I was thrilled to see not only a blog, but a YouTube video series! Holy content! Isaac Porter, MD, is an Ophthalmologist
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Every day I run into a website that needs content and yet has none, or just has a few pages up. Where is the content?! Did the web dry up and the words evaporate, leaving nothing behind but dry, cracked websites? A quick example: Wednesday I met
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Today we’re going travel in time back to circa 1993-1995. This, my friends, is when being online was pretty awesome. In 1992, for example, the Internet consisted of approximately 10 websites. That is not a misprint, TEN. People used the Internet, just not for web browsing. I’m
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Today’s content marketing interview is with Greg Lewis, Owner of Pittsboro Roadhouse & General Store. The title of this article says restaurant, but the Roadhouse is much, much more than just a restaurant. In January of 2012, the General Store Café closed its doors in Pittsboro North
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In the summer of 2014 I met professional organizer Geralin Thomas. If she looks familiar, you may have seen her on the TV show “Hoarders” on A&E. She is the owner of Metropolitan Organizing. When I looked her up online I was thrilled to see a website
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As a professional content creator I always sit up and pay close attention to great content when I see it. It is of no surprise to me that over the years some of the best content that I have seen comes directly from the business owner themselves;
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2015 is here and more and more people are discovering that they need unique content for their website. (If you’re still not sure feel free to read Why your website needs content). Not everyone has great content ideas, and for many successful professionals, they are going to
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A common debate amongst content creators is probably content quality vs content quality. There are definitely advantages to both. In some niches you need quality content, in other niches you need quantities of unique content. Quality vs Quantity Quantity vs quality depends completely on your goals. If
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Across the Internet are probably tens of thousands of people and firms who would be thrilled to charge firearms and ammo dealers and manufacturers for “SEO” and Internet marketing. What local dealers and manufacturers need to understand is to hit their target they need content. People search
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Sometimes I run out of content marketing ideas. When I do I will sometimes Google around and try to come up with one. I promptly become sidetracked, wind up going down the rabbit hole called the Internet and before you know it there is a GIF of
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It never ceases to amaze me that I still see people who call themselves “SEO copywriters” producing content with no images. This is simply insane. If you strive to be an SEO copywriter or produce your own content, you must use images, especially if the page is
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In the early 2000’s I started selling laptops on eBay. I became a Gold level Powerseller. In the 2002 – 2005 era people were purchasing their first laptop. Back then it wasn’t about having the best price or the latest product; in fact the best sellers were
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I am often asked, what is the lifespan of a blog post? There is a lot of terrible information out there. I have heard everything from a week, 3 weeks, or that the average lifespan of a blog post is two months. This is incorrect, and just
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Now that I am assisting multiple Realtors with their Internet presence I have come to appreciate the battle they are up against. I have also found even more opportunity than I initially expected. One of the Realtors I work with is a commercial broker and land seller.
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Many old school SEO companies pretend to be on top of the latest Internet marketing buzzword. They have a sales staff that is fantastic at hunting, gathering, and closing leads. Unfortunately for them, nearly everyone and their mother these days knows that many of these companies fail
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