As a professional content creator I always sit up and pay close attention to great content when I see it. It is of no surprise to me that over the years some of the best content that I have seen comes directly from the business owner themselves; they are, after all, usually very passionate about their business and understand it better than anyone else.
Their content marketing strategy is not always intentional; sometimes they just start creating great content based around questions that their customers, patients, or potential clients may be asking. This topic specific coverage often leads to loads of content that ranks well in search and search engines discovering that the site is very relevant to a specific topic.
I always tell people to create content for people first, not for search engines, and this is because search engines #1 priority is to deliver content for people.
Real Examples of Great Website Content
Below is a continuously updated list of businesses, authors, case studies, and entrepreneurs that I have interviewed or simply discovered online. I will be adding to this post often. Keep checking back for more examples of great content from restaurant owners, real estate agents, attorneys, and more.
You may recognize Geralin Thomas from the TV show “Hoarders”. She creates excellent content on her website. This has led to her showing up for a wide variety of search terms and also very important key terms in local search in Raleigh, NC. This is a great article. I personally hope to one day be 1/10th as organized as she is.
In this interview the founder of AutoAccident.com and one of California’s top personal injury attorneys discusses how content has helped his top rated law firm. This guy is a genius and genuinely concerned with his client’s well being.
In this interview the owner of the iconic Pittsboro Roadhouse discusses how important current, relevant, content is to the business. I am also a customer of his establishment which is a venue, not just a place to get food, and, it is a staple of the community.
Dr. Porter of Lowry Porter Ophthalmology produces a YouTube show, videos, and excellent content on his website. Find out in this interview how it helps his practice and his patients.
James Fell is an internationally syndicated fitness columnist whose work is read by millions each month. You may recognize him from Chicago Tribune, LA Times, AskMen.com, TIME Magazine, or NPR. In this interview he explains how his web content is read by over 100,000 people each month and how this helps him.
Blair Callahan writes excellent articles for New Homes & Ideas Magazine’s website, bringing in lots of eyeballs from people who are looking to purchase a new home in Raleigh, NC. She also offers up tips for real estate agents and new home builders as well. If you are in the real estate industry this one is for you!
Andy Green is a DUI lawyer that has a great deal of experience in the courtroom. Prior to opening his law practice he worked at the Multnomah County District Attorney’s Office. Do you think that content on his website helps build his practice? Find out in this content interview now!
The Mast Farm Inn maintains the largest social media presence of any Bed & Breakfast worldwide, but, is there website’s content even more valuable? Find out in this interview with the owner of this top rated Valle Crucis Inn which is on the United States National Register of Historic Places.
Epic BBQ Web Content by HowToBBQRight.com.
Maybe he just wanted to show the world how to BBQ correctly after much trial and error and cooking competition Q with his partner at Killer Hogs BBQ. Maybe it was his content marketing strategy to sell his rubs and sauces. I’m not sure what his intentions were, but there is not doubt in my mind that he is getting crushed with niche traffic, and for good reason: he serves up the best guides on the Internet on how to BBQ right.
Why does this list exist?
This list exists for several reasons.
- This list is great content. It is unique. It adds value.
- This list will establish as a fact that content helps businesses.
- Any business owner that wants to create their own content can reference this list to get ideas.
- I can reference this list to get inspiration.
- Great content speaks for itself; in the list above I hope to paint this picture.
What to do if you need website content
I meet all types of people who need content for their blog or other Internet presences. Some people have been badly burned by “SEO companies”. Other people have taken the time to learn the best way to acquire new business is in search and that this is done with unique content. Other people are just getting started and already know the value of content. If you need website content you typically have 2 options:
- Create it yourself
- Hire a professional.
A Great content writer comes up with awesome ideas, understands SEO, and can write. If you need someone like this feel free to contact me; if I can’t help you I will gladly send you to someone who can. If you want to read more content about content feel free to visit my page on content creation.