If you experienced a drop in Google search traffic in January 2016, you are probably doing something wrong.

Google has been working on its core algorithm. The core algorithm is basically the Google algorithm which is used to rank pages. There are many factors and lawyers to this algorithm and it surprises even the engineers who put it together.

If you spend every day in search like I do you have seen the tweaks come and go and come back again in a variety of niches.

Many of the sites I work with saw a spike in traffic around January 4th, 7th, 8th, 13th, or 14th, but regardless there was a lot of activity and stuff shifting around. Details aren’t needed- over the years I have learned to spend my time creating content and new pages which will rank in search rather than focus on the day to day stuff.

Here’s the organic search traffic to a site I work with for January 1, 2016 – January 13, 2016.

january 2016 traffic

January 2016 to a site we manage.

Did you lose ranking in January 2016?

Every time I see my sites increase in ranking and traffic someone else is losing their placement in search results and also losing traffic.

If you’re a small business owner, the solution is simple: make sure all of your pages have great, unique, comprehensive content, and get a relevant links on occasion. The best links in the business world are found offline through real world experiences. The rest will fall into place.


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