On January 8, 2015 I had the opportunity to watch Matt Cutts give his speech “Lessons learned from the early days of Google”. This was given at UNC at the Nelson Mandela Auditorium in Chapel Hill, NC. Matt, Google’s head of web spam, joined Google as a
Read more →Today someone hired me to start writing their content. They already rank very well for one term, but have woken up and discovered that they could rank well for hundreds of terms. I verified this by checking out their competition, and I was not surprised to see
Read more →The writing has been on the wall quite a long time now. On the vast majority accounts that I manage, mobile traffic accounts for 45 – 55% of all web traffic. These are scattered around the USA & Australia in a variety of niches yet the data
Read more →Many auto repair shops struggle with their business presence. Gear heads just want to fix cars, and when the business grows, they have plenty of other headaches to deal with. I know this for a fact as many of my friends own auto repair businesses and I
Read more →The #1 SEO factor in ranking personal injury sites for important key phrases is website authority, and as of 2015, this still comes from backlinks. If you do not agree with this feel free to see my Los Angeles Personal Injury SEO analysis for proof. Building backlinks
Read more →Mobile friendly is the new trending term for having a website that works on all devices. The best, recommended, and most common type of a mobile friendly site is a responsive website. Responsive sites fluidly adjust themselves depending on the size of the screen which they are
Read more →The new year is here and many people are wondering what the most important change to the Google algorithm was in 2014. If you ask business owners in the United States what the most important change to Google’s algorithm was they will tell you that it was
Read more →I hear it all the time. Why are my business’s Yelp reviews not being displayed? Why are my customer’s Yelp reviews not recommended? Why are my customer’s Yelp reviews filtered? I recently sold a company that had a storefront and I have been on the receiving end
Read more →Occasionally I have caught myself trying to minimize the number of outbound links on websites and web pages that I have worked on. It is tempting to keep the links for yourself. Many people believe that a page that ranks well should only link to a few
Read more →If you own a property damage and restoration company, at some point you are going to wonder what kind of leads you can get off of the Internet. In this line of work, most of the leads are fielded by homeowner’s insurance companies. Let me assure you,
Read more →Google Local search results have been changing in Australia. The change began towards the end of December 2014 as part of what most call the Google Pigeon update. I expect this change to keep rolling out throughout 2015. Some people really dislike the Pigeon The update is
Read more →We have no SEO sales staff here. We do not need one. We have never had one. We will never have one. Upon the sale of my last company, which was made successful via great rankings and content, I started this venture, Telapost. Telapost is Latin for
Read more →Today I was updating a page for one of the law firms that I work with. I was shocked to see a large string of keywords stuffed into the meta keywords tag. I was less surprised to discover that their previous SEO had done this for them.
Read more →Upon the sale of my last service oriented business, I purchased and read a book called The Four Hour Work Week. It became very clear to me to have a 4hr work week I would need a product and not a service. I still provide services, but
Read more →A common misconception in the SEO world is that meta descriptions are not important to SEO. This is not the case at all. Here’s why. What is a meta description? A meta description’s purpose in life is to describe a page in 160 characters or less. We
Read more →A handful of times someone has asked me “Do click through rates (CTR) affect SEO or rankings in Google search results?” My question back is “Why wouldn’t they?” If your company (Google)’s entire goal in life is to deliver people to a good resource, wouldn’t you measure
Read more →November 18, 2104 Google announced that they have introduced mobile friendly labels in to mobile search. This means that people browsing the web on a mobile device will see a little “mobile friendly” notice beside them. This is what it looks like on my Andoid phone: As
Read more →Recently our site had been growing slower and slower. We purchased our own server and launched telapost.net performance hosting. We moved Telapost.com over to the new server. There was a night and day difference and our site runs like lightning now. Today I logged into Google Webmaster
Read more →I hate slow computers. My journey online began at 300 baud on a Commodore 64. Back then, you could actually watch a sentence display on a screen, letter by letter. When CDROMs became available to the consumers, I was around 13 years old. I carefully analyzed which
Read more →If you follow my blog you may know that I work with organic SEO via content development for personal injury attorneys. I have multiple clients in different areas California. I love the niche as it is super competitive and my clients are always thrilled when they hit
Read more →