The writing has been on the wall quite a long time now. On the vast majority accounts that I manage, mobile traffic accounts for 45 – 55% of all web traffic. These are scattered around the USA & Australia in a variety of niches yet the data remains the same.
In March 2014, I wrote up Why websites that are not mobile friendly should be penalized. Well, now they will be. Today Google announced that starting April 21, 2015, non-mobile friendly websites will be negatively impacted in mobile search. I will not be surprised at all if this actually, or eventually, affects all rankings, as people now browse the web from a large variety of devices.
If you’re not sure if your site is mobile-friendly or not, go here: Is my website mobile friendly?
How to get a mobile friendly website
I am no designer, but I do offer simple to use sites just like this one that you’re on. They’re done in 48hrs, and they work properly. Wham, bam, done. I call it the 48 hour WordPress site.
If you want to make your own or have a friend that will do it for you, go for it. Use a well supported theme that doesn’t have problems. WordPress is free; even if it comes out ugly, you can always have a designer go back through and spruce it up for you later.
Non-mobile-friendly websites frustrate people.
When people pull out their phone and land on a site that doesn’t work right or is difficult to use, the vast majority of them leave. This has been proven in many well researched studies. This is considered a frustrating user experience.
Organic rankings affect local results
In many cases local rankings affect local results. This is not the only factor but in many cases it is a big one. Below is a screenshot showing this direct correlation which I see time and time again.
In 2015 page speed and a responsive design are going to be the main factors in technical SEO. Ignoring these predictions is going to negatively impact your business.