The day after I wrote about aggregated schema reviews and stars in Google search potentially being considered spam, I noticed that several people had lost their stars in search. For example, Yelp lost their star ratings in search. I googled around and saw this article on SEO
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Of all my years playing with the Internet there is one question that comes up over and over and I just don’t have a good answer for it. “Which keywords are we targeting?“ My answer is usually something along the lines of: “Uhhh… All of them?” I
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Content affects SEO in a huge variety of ways, including the Google Local Search Results, aka map results. Perhaps the biggest factor of Google Local Search results in 2016 is organic rankings. You can perform practically any search in any city and the local results practically mirror
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First of all let me start by saying that a link from Wikipedia isn’t going to magically boost your website’s performance in Google search. It can be helpful and is interesting to have as part of your portfolio but just don’t expect a night and day difference
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Wikipedians love to patrol “their” site. Some get notified when a page changes. If they don’t like your changes, or you’re new, the almighty Wikipedian will use their power to revert the page you edited back to it’s previous content. A Case Study A few months ago
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In March 2015 I wrote about star ratings in Google search. I concluded at the time that said star ratings, or rich snippets, were spam. The rich snippets are the star ratings which are a result of structured data / Schema code on your website. (This applies
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Google is testing some new content in Google search engine result pages called Google Podium. While on the phone with my friend Jesse on 2/16/2016 we were scouring through search results examining current website rankings and we saw what first appeared to be a Google+ post. Upon
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A question I constantly hear is “how much does a backlink to my website cost?” Unless you’ve been living under a rock for the last 20 years, you know that links to your website are a huge factor in what makes it perform better in search. However,
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This article is not about social media or content marketing, it is simply about having content on the web. Having content on the web when people are looking for it is sweet! On Valentine’s Day millions of people turn to Google and search for: Valentine’s Day Gift
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Looking for your local business type for Schema markup? Below you will find a list of current local business types. This is the type of business as defined by Schema’s “LocalBusiness” property. This list was last updated February 2016. To see a current list feel free to
Read more →2016 is here and it’s time to end the majority confusion for Schema. What is Schema Markup? Schema Markup is code that can be added to your website which supplies search engines with specific data about your content. As of February 2016, the there are 642 types
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This article will hopefully benefit anyone trying to hire a full time content writer as I’ve been in your shoes several times. Let’s get straight to it with pros & cons. “Possible” pros of having a full time content writer: Having a writer on staff is cheaper
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I have been observing a law firm in the Los Angeles area for around 12 months now who has an “SEO expert” working with them. Unfortunately, the SEO expert appears to do the opposite of what they should do repeatedly. This includes: Significant amounts of downtime on
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Real estate brokers face many challenges these days which they did not just 10 years ago. One of these challenges is obtaining leads from the Internet. Many agents and brokers understand that prospective buyers are tapping and swiping away on apps such as Trulia and seeing valuable
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In this video, Greg from Telapost interviews Lou from ProBiz. This is just one of the many videos which we added to YouTube for Lou today. If you have a law firm which you need a third party valuation done on, contact Lou today. He services all
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I’ll try to cut right to the chase. I have 3 important points to make in this article which is for any personal injury lawyer consider a billboard. #1. Billboards and intent I personally owned a service based business (IT) for 13 years. Nobody wanted to hear
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If you experienced a drop in Google search traffic in January 2016, you are probably doing something wrong. Google has been working on its core algorithm. The core algorithm is basically the Google algorithm which is used to rank pages. There are many factors and lawyers to
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When I first arrived in Cary, North Carolina about 17 years ago, I was wowed. Beautiful lawns, sign ordinances, bright blue skies, nice cars, you name it. Coming from NY, the grass really was greener on the other side, or at least a different shade of green.
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If you get too carried away reading SEO articles written self proclaimed experts you will quickly overwhelm yourself. Meta descriptions, alt tags, breadcrumbs, oh my. If you are a blogger or a small business owner you will quickly (or eventually) discover that all you really need is
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For 13 years I owned a brick and mortar location and I absolutely hated it when people cheated the system just to show up in Google local maps results. My business was the most experienced and highest rated and it made me boil when some jerk-off from
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