Recently released is the Beta of Google AdWords Express Home Services Ads. I think there is an unwritten rule at Google that the products must be renamed every so often. 🙂 If the program makes it out of the San Francisco Beta, I bet that it gets
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Ok, I hate apocalypse titles as much as the next guy but this is going to be pretty big. Telapost is two Latin words meaning the future of the web. And, here I like to concentrate on not only what works now, but, what the future of
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Previously only available to select users, Home Services Ads are now available to businesses providing home services, or more specifically, all plumbers, locksmiths, house cleaners, and handyman services in the San Francisco bay area. Businesses who want to try it out can join the program here: google.com/homeserviceads.
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August 29, 2015: Over the last several days I have noticed that in many of the niches that I track, Google Local results (the 3 pack of local listings) has now moved to the top of Google’s search engine results pages, pushing organic rankings down. Previously, there
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Often when people go to check their web rankings they fear that their searches are personalized. What is personalized search? Pioneered by Google in 2004, search engines “personalize” your search results. Pages you have previously visited, cookies, your network, current location all influence your search results. Also,
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A geo modifier, also known as a geographic modifier, or geo tag, is a location specific keyword, typically used in addition to a search query of a local business or service, which communicates local intent to a search engine. An example of a geo modifier would be
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When I found out I’d been accepted for a film internship with the American Film Institute’s Directing Workshop for Women over the summer in Los Angeles, California, I was excited… and scared. But mostly scared. Because I didn’t know anyone in L.A., and I had never been
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These days everyone is on social media. Even presidential candidates. “[Candidates] use social media to try to generate attention, to push a particular story or agenda that they have,” said Jennifer Stromer-Galley, the author of Presidential Campaigning and the Internet Age. “They use social media to increase
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If you are looking for entertaining, amusing, funny Snapchat accounts to follow I’ve got you covered. Here’s a list which includes Snapcodes when possible. @mplatco Michael Platco is a Snapchat influencer, consultant, and artist. He draws funny snaps very often. His Snapchat username is mplatco. Here is
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Thursday, August 13, 2015 I noticed only what I could call “bundled” search results. The results were seen on desktop on Chrome in incognito. The results which were bundled were YouTube videos. The YouTube videos displayed directly above other page’s search results. Observations: The page, which would
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As of August 2015, Google has stripped Google Plus from Local Search Result pages. I wrote about the recent changes to the new Google Local 3 pack here. Now that people from Google search can no longer see the Google+ link or click through to a business
Read more →Nearly nobody I know in the business world uses Google Plus. And that’s because it drives very little web traffic. For many businesses, this is more than enough of a reason to avoid a social media network. Anyone who tells you differently is either ignorant or lying.
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I spend much time in the coastal areas of the Carolinas and whenever I’m in Wilmington or Surf City and I flick on the TV there are advertisements for personal injury lawyers. I work with multiple personal injury lawyers with monthly Internet marketing budgets of well over
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Today someone asked me if their connections on the social media site Facebook impacted their credit score. I’m not sure where they heard this rumor, but nothing Facebook does surprises me any more so I decided to look into it. It turns out that a recent article
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The FDA has been cracking down on what claims people may or may not make about essential oils. This is because some people claim that various oils do everything from easing autism symptoms to preventing the contraction of the ebola virus. The Federal Food, Drug, and Cosmetic
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In less than 24 hours since Google Local Search Results and maps changed, people have already begun asking me how they can rank in the top 3 Google local search positions. If you need assistance ranking in these valuable positions feel free to reach out to me.
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After speaking with several business owners and asking multiple “normal people” who use search using the engine Google I confident that the latest 3 pack update of local search will result in business owners spending much more money. The costly changes I am not sure if this
Read more →Most people call Google Local Search Results “Google Maps results”. These local results completely changed last night, August 6, 2015. There is now a “3 pack” of local results in searches made via desktop computers. If your business has lost its ranking in local search or you
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If you need assistance marketing your air conditioning repair business online in Wilmington or any other city feel free to contact me. I have some amazing ideas for a local HVAC company with a budget and desire to expand. On to the story.. In 2015, HVAC experts
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Today Dr. Pete spotted Google Home Services appearing in search results. What are “Google Home Services?”, you ask; good question. This article on BuzzFeed News explains that GHS will be for (for now) in home service providers. Google also has in place a page about home service
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