A couple of months ago I went to UNC to see Google’s Matt Cutts give a speech titled “Lessons learned from the early days of Google“. He described some of his first algorithms he used for finding things online. He stressed that not everyone searches for things
Read more →Website content that answers questions from potential clients always ranks well in Google search. Ranking in Google search of course is invaluable to businesses and professionals in almost all niches. Today I’m very happy to spending a few moments with Attorney Andy Green to hear first hand
Read more →Every day I run into a website that needs content and yet has none, or just has a few pages up. Where is the content?! Did the web dry up and the words evaporate, leaving nothing behind but dry, cracked websites? A quick example: Wednesday I met
Read more →As a professional content creator I always sit up and pay close attention to great content when I see it. It is of no surprise to me that over the years some of the best content that I have seen comes directly from the business owner themselves;
Read more →2015 is here and more and more people are discovering that they need unique content for their website. (If you’re still not sure feel free to read Why your website needs content). Not everyone has great content ideas, and for many successful professionals, they are going to
Read more →Google Local search results have been changing in Australia. The change began towards the end of December 2014 as part of what most call the Google Pigeon update. I expect this change to keep rolling out throughout 2015. Some people really dislike the Pigeon The update is
Read more →Many old school SEO companies pretend to be on top of the latest Internet marketing buzzword. They have a sales staff that is fantastic at hunting, gathering, and closing leads. Unfortunately for them, nearly everyone and their mother these days knows that many of these companies fail
Read more →Hyperlocal website content is content focused on a geographical location such as a town, village, or other small community such as a housing development, street, or place. Hyperlocal content is often created for commercial websites based on specific areas where your customers potentially are (or will be)
Read more →Do you have any counter-intuitive content on your website? This is often accomplished by putting up a resource that is the opposite of what you’re selling, or information that makes your service obsolete. Why develop a resource like this? Resources are unique, helpful, and great for SEO.
Read more →I recently heard a statement that made me cringe: “Great content without community and outreach equals failure”. This is some of the worst advice I have heard, akin to “go play in the street”. Anyone that tells you this has definitely never experienced the power of a
Read more →This advice applies to small businesses that wish to rank better in Google search: Take your content one step further. How do I create content for my website? If you understand the amazing return on investment ranking in search offers and work in a competitive niche, you
Read more →Is your content a bacon weave taco?! Search engines reward websites that consistently put up quality content, plain and simple. Put up great content, rank in search. Assuming you have a quality product or service to offer that people either want or need, you will make money.
Read more →Optometrists are told all sorts of crazy things by SEO companies, marketers, and salespeople. These salespeople are very convincing. One of my friends works for one of the largest SEO firms in Raleigh North Carolina and he tells me their tricks all the time. He tells me:
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