Although October 11th, 2015 was mainly recognized on Snapchat as a popular football game day, another exciting event took place; The Chicago Marathon sponsored by Bank of America.
The Snapchat story opened with a simple geofilter accompanied by the opening statement, “Join 45,000 runners as they wind their way through the Windy City for its 38th annual marathon”. There were 2 other geofilters dedicated to the event that marked both the start and finish line, dependent upon where the Snapchatter was located at the moment.
The entire streets of Grant Park – where the race took place – were filled to the brim with volunteers, friends and family of racers and enthusiastic onlookers hoping to enjoy a full day of cheering and chanting.
Of the 45,000 racers that participated in the event, there were several who dressed up in eclectic outfits, with the most noted one being a man painted in green and wearing a green wig, green spandex and green shoes. Onlookers also enjoyed the wheelchair races that took place followed by a celebration at Butler Field.
The following pictures are screenshots of the Snapchat story…