Today I am putting together my Paychex Review. Below you will find pros and cons of using Paychex and my brutally honest, unbiased review. As a Google Local City Guide and a Yelp Elite reviewer I take pride in my reviews. Sometimes I like them so much
Read more →I’m one of the oldest SEO people in the United States and I owned a brick and mortar small business for 13 years. Started in 2001, it went on to absolutely dominate search world wide. SEO is tougher these days but believe it or not my recipe
Read more →SEO gurus are everywhere. Why aren’t there any good ones? There aren’t! I have yet to see ANY. If there are any reading this article, please feel free to contact me. People contact me on a daily basis looking for SEO and I can’t help them all.
Read more →Searching Google for “Donald Trump” and other presidential candidates has turned up some interesting search results lately, most notably, the invite only social network Google Podium that almost nobody knows about. Today in mobile search I Googled “Donald Trump” again to see what was there. Today, February
Read more →I have (almost) seen it all and in every niche in every city there are websites ranking in search that should not be there. Despite what any SEO guru will tell you, links are still extremely important to search engines. Actually, they’re THE most important factor. How
Read more →I thought I had seen it all with SEO companies but now along comes the content companies. Today I spoke with an optometrist in the UK. His website was started in the 1990s and recently began losing rankings in Google search. What happened? I took a look
Read more →The day after I wrote about aggregated schema reviews and stars in Google search potentially being considered spam, I noticed that several people had lost their stars in search. For example, Yelp lost their star ratings in search. I googled around and saw this article on SEO
Read more →Of all my years playing with the Internet there is one question that comes up over and over and I just don’t have a good answer for it. “Which keywords are we targeting?“ My answer is usually something along the lines of: “Uhhh… All of them?” I
Read more →Content affects SEO in a huge variety of ways, including the Google Local Search Results, aka map results. Perhaps the biggest factor of Google Local Search results in 2016 is organic rankings. You can perform practically any search in any city and the local results practically mirror
Read more →First of all let me start by saying that a link from Wikipedia isn’t going to magically boost your website’s performance in Google search. It can be helpful and is interesting to have as part of your portfolio but just don’t expect a night and day difference
Read more →Wikipedians love to patrol “their” site. Some get notified when a page changes. If they don’t like your changes, or you’re new, the almighty Wikipedian will use their power to revert the page you edited back to it’s previous content. A Case Study A few months ago
Read more →In March 2015 I wrote about star ratings in Google search. I concluded at the time that said star ratings, or rich snippets, were spam. The rich snippets are the star ratings which are a result of structured data / Schema code on your website. (This applies
Read more →Google is testing some new content in Google search engine result pages called Google Podium. While on the phone with my friend Jesse on 2/16/2016 we were scouring through search results examining current website rankings and we saw what first appeared to be a Google+ post. Upon
Read more →A question I constantly hear is “how much does a backlink to my website cost?” Unless you’ve been living under a rock for the last 20 years, you know that links to your website are a huge factor in what makes it perform better in search. However,
Read more →This article is not about social media or content marketing, it is simply about having content on the web. Having content on the web when people are looking for it is sweet! On Valentine’s Day millions of people turn to Google and search for: Valentine’s Day Gift
Read more →Looking for your local business type for Schema markup? Below you will find a list of current local business types. This is the type of business as defined by Schema’s “LocalBusiness” property. This list was last updated February 2016. To see a current list feel free to
Read more →2016 is here and it’s time to end the majority confusion for Schema. What is Schema Markup? Schema Markup is code that can be added to your website which supplies search engines with specific data about your content. As of February 2016, the there are 642 types
Read more →This article will hopefully benefit anyone trying to hire a full time content writer as I’ve been in your shoes several times. Let’s get straight to it with pros & cons. “Possible” pros of having a full time content writer: Having a writer on staff is cheaper
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