Straight from the “I told you so” department comes Instagram Local. In spring 2015 I wrote up the article Is Instagram Local coming soon?
This article shows off all of the latest developments at Instagram and some of the features which have been rolled out to a handful of businesses. Here is a screenshot from the article which sums most of it up:
Brands and businesses can add their location, business email address, URL and category.
This may solve the issue of people not being able to find a business’s location from Instagram. Historically, if people wanted to navigate to a business they follow on Instagram they have had to go to Google and try to track it down that way.
Maybe next Instagram will make it easier to embed this information or for businesses to find photos geotagged at their location. 😉
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