I’m not sure if anyone cares about this except for me, but it is a neat little discovery new to Google search results pages.
Recently I wrote about Google featured snippets showing content from “hot topics”. That means, they know when a topic is hot and then produce a featured snippet. I was personally able to get a featured snippet in under 4 hours.
As seen in the screenshot below, searching for a recent event, such as a car accident in Los Angeles, Google provides a featured snippet box with content pulled from the news story.
I have searched this term daily for a week, and the featured snippet constantly changes. Unfortunately, there are a lot of vehicle accidents in the LA area, making it a perfect way to test the new feature in Google.
I believe this began occurring in late December 2016 or early January 2017.
What is also neat about this: if you are the first to break a story, you could potentially show up in a featured snippet, in top stories, and in organic search results, getting 3 positions on page 1. This happened to me recently and the traffic was through the roof.
- What Happened to ChicagoNow.com? - August 30, 2022
- The December 2021 Google Local Pack Algorithm Update - December 17, 2021
- Map Displaying to the Right of the Local Pack in Google Test in July 2021 - July 30, 2021