snapchat logoThis week the International Business Times released an article, later confirmed by Snapchat, that Snapchat videos are being viewed over 4 Billion times each day.

This was coming

I never go around saying “I told you so”, but, I did hit the nail on the head with this one. May 18, 2015 I wrote This Experiment Shows Me Snapchat will be Massively Successful.

In may of 2015 Snapchat was getting 2 billion video views per day.

Just a few months later, in September 2015, Snapchat is getting over 4 billion video views per day.

I stick to my last article word for word of WHY it is successful.

Snapchat crushes Facebook?

The beauty in Snapchat is people are dying to see video content and intentionally watching each clip. On some of the other networks, they are cramming video in to your stream an autoplaying it even when you have absolutely no desire to see it. Not only are people not watching these videos, it leads to an extremely frustrating user experience. It’s sort of like ordering a chesseburger and a restaurant insisting that you eat broccoli instead.

Companies like Facebook still have more “views” but how Facebook counts views shows me that user’s intent on Snapchat means that people are actually watching Snapchat videos, a lot. I would not be surprised at all if actual intentional views on Snapchat beat out Facebook video views by 3 to 1.

Of course, comparing to Snapchat to Facebook is obviously not completely fair. Snapchat serves up videos which last under 10 seconds only.

Just my 2 cents.


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