Update 11/19/2015: See this follow up article: Yahoo Small Business Listing Problems – YEXT or Aabaco or Luminate?
Update 11/1/2015: It appears that the SMB dashboard is now missing, please see this article for more information: http://www.telapost.com/luminate-coming-soon/
This is one that always seems to slip through the cracks. It seems that 99% of my clients have no idea how to access or claim their Yahoo Local listing, that or they never have, since they don’t use it. But, believe it or not, there are still people using Yahoo, and if I were you, I would claim that listing, get it verified, and give Yahoo all the info you can about your business.
Does Yahoo Local cost money?
Nearly everyone tells me they do not want to pay Yahoo! the $29.99/mo for their listing. If you know anything about search and user behavior, you know that many people glance at a page. Very few people take the time to read everything on a single page. Yahoo knows this as well. Is Yahoo intentionally being deceptive? It dupes the vast majority of people I speak to. This is what the first page looks like:
As you can see, there is a big “Get started now” button which leads you down a path that is going to run you $359.88/yr. I wonder how many people pay this and forget about it forever?
Yahoo Local listings are free.
Claiming your existing listing
Don’t remember setting up that listing? You probably didn’t. Yahoo pulls in information from a variety of sources. Anyways, here is the process, as of March 2015 (it changes often):
1. Go here. Unless you want this “Localworks” package scroll past it. Lower. Lower. Eventually you will find the “Try Local Basic Listing for free” section. Please note that there is nothing to try, the service is free and has been that way forever. Here is a very poor screenshot of the section you’re looking for:
2. Enter all of your business information. I can hear you now “Wait, I don’t want to list a new business, I want to claim my existing business listing!” It’s ok, we’ll get there. This IS the process.
3.Ta-da, there’s your business. Click “Claim Listing”.
4. Verify it. I have had mixed success with the phone system, but as of March 2015 it has been working out ok for us.
5. Another Localworks sales pitch:
6. On this screen, go on over to “Improve my local listing”, and, improve your listing.
- Use the exact same business Name, Address, and Phone # everywhere. This is your NAP info. Don’t be Law Offices of John Doe on one search engine and Attorney John Doe on the next.
- If you haven’t done so yet, make sure your Yelp info is 100% identical to your Yahoo info, as Yahoo now displays Yelp reviews.
- Add everything you can, hours, pictures, etc, give Yahoo everything possible.
7. Wait for the review process. It generally takes under a week. If you are just now naming your biz to match up with Yelp and hoping that your Yelp reviews display, give it a month.