On November 10, 2015, Yext took over the massive responsibility of handling every business’s free Yahoo Local Business Listing.
According to Yahoo:
“Yahoo is partnering with Yext to deliver an even better Local Listings experience. Your listing will still be powered on Yahoo and you’ll have the ability to claim your listing and submit the most up to date information for your business… …Free claims are extremely important to Yahoo and we want to ensure you have the ability to easily make updates to your listing. Yext has partnered with Yahoo to improve this process.” (source).
That sounds nice, but there are several problems. First of all, if you go to the Yahoo Small Business page you are sent to a confusing Aabaco owned page and when you start clicking around you end up on Luminate’s website. If you poke around long enough you will discover the page I referenced above regarding Yext. Then….
Users are unable to manage Yahoo Local Basic Listings
As an experiment I logged in to Yext. Claiming your free Local Business Listing is extremely difficult. After a few phone calls I discovered that you must navigate through the system like you are going to purchase Yext and have them “correct” all sorts of “errors” with all sorts of strange local directories, then finally, on this page there is a tiny link to claim your free listing:
Supposedly, after you register there you are supposed to get a confirmation email and a rep is supposed to call you, and then you will be able to access your small business dashboard where you can change your hours, phone number, URL, address, etc.
Unfortunately on each listing I have experimented with the email and phone call have yet to show up. I have currently been waiting 3 weeks and not a peep. I am fairly confident that there is a major problem.
Problems at Yahoo
Yahoo has been plagued with problems this year. Yahoo Finance, Yahoo Small Business Hosting, and now Yahoo Local have all been changed.
Unfortunately it seems that for the moment, editing the info on these is almost impossible without paying Yext and their current asking price is $499/yr.
Is it time to Scrap Yahoo?
Yahoo promised an “an even better Local Listings experience”. That has not happened. Given the fact that Yahoo drives very, very little traffic to business websites it seems that, for now at least, you may be better off simply scrapping Yahoo.
I want to hear from you
I have yet to meet a single individual who has ever successfully managed their free Yahoo Local Business Listing via Yext.
Please let us know your experiences below.