The last couple days I have been glancing over Google’s latest quality rating guidelines. These quality guidelines are given to normal people (not SEOs) to review certain websites.
What is the Google Quality Rating Guide?
The rating guide is used quality reviewers. When a quality reviewer reviews a site they get to judge it’s E-A-T, or expertise, authority, and trustworthiness. I will elaborate n this in future posts but as a very brief and poor example, a website about plumbing that exists just to gain traffic for ad revenue should not be as relevant as a reputable plumber 2 miles from your home that has water flooding into your living room.
Multiple reviewers review one site and rate it on its E-A-T. Data is collected for the people who design Google’s algorithm to help them better future algo updates.
The document discusses content quite a bit and how important it is.
Need more info?
The leak was released here. A link to the official leaked doc may or may not be present on the site. At the time this article is being written, the doc is still available.