MSQRD was released this week and promptly purchased by Facebook- the news just hit a few hours ago.

Some of the very first tweets about #MSQRD are “PLEASE DON’T MESS WITH IT!” or people complaining of more garbage in their Facebook feed.

The selfie filter niche was conquered thousands of years ago (in Internet years) by Snapchat. Snapchat already has this niche dominated, and, on the Internet, being first matters. Then again, it would be wrong of me to compare MSQRD to Snapchat as they are completely different.

The biggest and most glaring failure is that people are supposed to take images of themselves and then go share them on a separate social network. This defeats the entire purpose and beauty of Snapchat on so many different levels, I don’t even know where to begin. Snapchat IS the social network, and Snappers do not want to share outside of Snapchat, at all. Why anyone could possibly think this is a good idea is beyond me. So, break out the MSQRD is dead articles.

But, this person likes it……..

What do you love (or hate) about MSQRD?

Am I missing the point? Is there a demand for a filter app that makes everyone look like a dog or the Joker?


Leave a Reply