People have redirected HTTP websites for decades. When one domain is properly redirected using a 301 redirect from a source domain to a destination domain, the links pass through, passing along their SEO value. In Google Search Console, these links even appear as an “intermediate link”.

Here are a few reasons people redirect sites:

  • Rebranding a business.
  • Mergers and acquisitions of businesses.
  • SEO value. (In the SEO world, some people purchase expired domains just to redirect them to their target domain as a quick way to grab some backlinks, but this puts websites at risk of penalties)

Do HTTPS to HTTPS redirects pass links?

They do.

There is a lot of bad information online about this, and I’ll try to dispell the myths below:

  1. First of all, you can’t simply set up a 301 redirect to redirect the traffic, otherwise you will only redirect HTTP traffic and links. You will need an SSL certificate installed on the source domain in order to forward HTTPS links
  2. Additionally, you can not forward HTTPS to HTTP. Think about it, you wouldn’t want to be on and suddenly end up on entering your social security number. So your destination site will need to be HTTPS as well.

Need help? I wrote this article just for you: How To 301 Redirect HTTPS to HTTPS Old Site to New Site with Apache. You may also like How To Upgrade WordPress to HTTPS and Not Break your SEO.

Have you redirected an HTTPS site?

Did you get a boost in the ranking? How did it go? Feel free to chime in below with any questions or concerns.


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