I have heard rumors that people have seen ads in Google Local / 3 packs in January 2017. As first mentioned here on Nov 10, 2016, this is likely on the way.
I did take some more screenshots I noticed affecting attorneys and law firms late on November 22, 2016. I have been hoarding the screenshots here, sorry. They are below.
Oh, as you can see by the screenshots below, the ads don’t seem to be working correctly.
Google had them up for a half hour or so before they yanked them.
Google Local 4 packs:
And here is a “broken” one:
I am guessing that sometime in 2017 we may begin seeing what I call a “4 pack”, consisting of 3 organic listings plus 1 paid listing. But, who knows. The test was done during off hours, so maybe they were just testing for giggles. Your guess is as good as mine. As seen above, the phone didn’t appear on the second test for DUI lawyers in NYC. (That is kind of important for mobile results…)