Here’s a weird one for you. Instead of a phone and “call” feature in the local 3 pack, I discovered a new one with business images.

The above screenshot was taken 1/29/2017 when searching for: Brisbane Optometrist

I was on mobile and accidentally used instead of

Searching from Google Australia ( brings up a normal 3 pack without the business images.

At the moment, I am not sure if Google is testing a new format, or if it only affects people conducting search queries in other countries.

I tried some additional searches but only saw this affecting optometrists in Brisbane.

I can’t imagine Google would test this intentionally or take away the click-to-call phone icon for mobile users…



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