Sometimes content is crawled but then takes days to get indexed.
When content is crawled, it is when Google’s spider discovers it.
When content is indexed, it is when the content is added to Google’s index and can show up in Google search.
Google indexes crawled content at different rates depending on a variety of factors.
I write content in a wide variety of niches on a variety of sites; some are just getting started and others are very powerful.
Here are some things that I have discovered:
- Trustworthiness of your domain. Different than “domain authority”, there is a trustworthiness aspect to search which I can’t place my finger on. Although, I can say that older websites which publish content regularly have it, and smaller sites, or newer sites, do not. For example, articles I write on this site are both crawled and indexed in around 6 minutes while other sites may not get their content indexed for up to a week after the crawl date.
- Topic authority. If you run a website about tires and publish tire related content regularly, then suddenly put up a pizza recipe, that content will generally perform terribly, even if the tire content always ranks well.
- Topic. Not all topics are indexed at the same speed. Content about social media, for example, often ranks quickly- in 5 minutes to 24 hours, depending on trustworthiness/authority of a website, but personal injury related content, for example, generally takes approximately 4 days to be indexed once it is crawled, even on powerful, established law firm websites.
- Uniqueness. I have noticed if you put out unique content it generally ranks very fast.
Like I said, these are just some observations. If you have anything to add please feel free to chime in below.