If you need assistance creating content around contact lenses or other vision related products feel free to email me today.
Optometrists, ophthalmologists, retailers and wholesalers of contact lenses, glasses, and lenses for glasses have been reaching out to us in record numbers as they focus on SEO and content. The most demand has been coming from the United Kingdom, Australia and the United States of America.
What is the best eye care content about?
The most valuable audience anyone can have is to show up in Google search results. There is a lack of content in this area and SEO can actually take a back burner in many cases unless you’re trying to rank for competitive key phrases such as “contact lenses”.
Some of the most trafficked content in this niche is the same as it is in many other niches, and that is simply answering people’s questions. The best performing content is often in Q&A format. This is because people go to Google when they have a question. They trust Google and the results which they see in Google search results.
Keep the content simple
The very first sentence of your content should quickly answer the question. After that the rest of the page can elaborate on the answer and mention other products and services which you offer. It is perfectly ok to sell in your content- after all, that is the point of having it, right?
Demand rises in 2016
In search there are the haves and the have nots. There are those who will become distracted and try to sell things on Snapchat or Instagram. There are those who just don’t get it. Then there are plenty other others who understand that the more content you have the broader your net is.
Each year more and more people pick up on this and demand has definitely increased in 2016.
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- The December 2021 Google Local Pack Algorithm Update - December 17, 2021
- Map Displaying to the Right of the Local Pack in Google Test in July 2021 - July 30, 2021