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Aggregated Review Snippets using Microdata Missing from Google Search Results December 7, 2016

I recently predicted Google would remove some review rich snippets in late 2016 or early 2017. Well, here we are. It is December 8th, 2016, and yesterday I noticed that lots of websites are missing their review snippets, aka the “little stars in search results”.

It is worth noting that attorneys and law firms seem to be the majority of the people adding these rich snippets to search engine result pages (SERPs).

Here is a random site where I happened to have a before and after shot:                                                              A before and after shot of review snippets missing

A before and after shot of review snippets missing

Not all are missing

As mentioned above, it is mostly lawyers taking advantage of review snippets in search results. The best practices are iffy. Of course, it makes no sense to add an aggregated rating to search results from a third party site, and this is technically against Google’s policy. More on how review snippets work for attorneys here.

If I do a site:search query on the target site, we can see that only some pages are missing the stars:

Only some snippets are missing. Only thing in common is the microdata schema markup.

Only some snippets are missing. Only thing in common is the microdata schema markup.

Thanks Gerson & Schwartz! 🙂

JSON+LD is unscathed

At this point, only law firm sites using Justia’s content management system use Microdata. Everyone else moved on to the newer, superior JSON+LD script years ago. I personally put these on attorney sites in moderation. Some CMSs do not allow you to insert JSON LD scripts, so those people are stuck with Microdata.

Recap

Some sites are missing their review snippets in search results. Sites missing review snippets used microdata markup instead of JSON+LD scripts. At the moment it is unclear if this is temporary or a sign of things to come.

Len

President at Telapost
I create content and do SEO for law firms, small businesses and companies worldwide. I have been generating traffic online since 1992. I have owned multiple successful companies. I'm an organic eater, nature lover and German Shepherd owner. Feel free to contact me here.

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