Small Business Pokémon Go Strategy, Deploy Pokélure

pokelureIf your business is a Pokémon Go Pokéstop you can deploy Pokélure, attracting boatloads of players to your location.

You could also incentivize players to use Pokélure with discounts or free drinks, etc.

(Related: Can my Business be a Pokémon Go Pokéstop?.)

What is Pokélure?

Pokélure is a bait which attracts Pokémon. Players must visit the location IRL (in real life) where the lure is deployed to find the Pokémon.

How to deploy Pokélure at Your Business

  1. Log on to Pokémon Go
  2. Buy Pokécoins
  3. Use Pokécoins to buy Pokélure
  4. Get the word out that you’re dropping Pokélure or just deploy Pokélure

Should you deploy Pokélure?

A business local to me that teens love is doing it. They sell coffee and other $4 drinks. It is a massive success. It depends on what type of product or service you offer. Be sure you can accommodate the people, too. At this moment, July 12 2016, this is a huge opportunity.

4 Comments
  1. Will businesses be allowed to be Pokestops soon?

    To be lucky enough to be a Poke Stop AND a business that wants foot traffic, we would have had to be suggested to Niantic (the developer) as a Portal location for their other game Ingress (their other Augmented Reality game). When Niantic made Pokemon Go with The Pokemon Company, they just copied the locations of about 50% of existing Portals from Ingress and called them Poke Stops for the new game, Pokemon Go. The same thing goes for “gyms.” Most Poke Stops are silly things like signs, buildings people frequent (like lots and lots of churches), and some lucky businesses. To be lucky enough to be a Poke Stop AND a business that wants foot traffic, we would have had to be suggested to Niantic (the developer) as a Portal location for their other game Ingress (their other Augmented Reality game). When Niantic made Pokemon Go with The Pokemon Company, they just copied the locations of about 50% of existing Portals from Ingress and called them Poke Stops for the new game, Pokemon Go. The same thing goes for “gyms.” Most Poke Stops are silly things like signs, buildings people frequent (like lots and lots of churches), and some lucky businesses.

    • Hi Tess,

      There is no doubt in my mind that Niantic isn’t getting bombarded with requests for businesses to become Pokéstops right now.

      Today I drove through a town and ALL Pokéstops were putting out Pokélure. There were Pokémon EVERYWHERE.

      I walked into a coffee shop and there were 9 people on their phone. I announced “Who’s playing Pokémon Go?” 8 of them were. And this is was in small town.

      Up the road from the the Durham Bulls Athletic Park (DBAP) was open just for Pokémon players!

      This thing is crazy.

  2. Who can I contact to turn my business into a pokestop?

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