New Google Mobile SERP Page and AMP layout July 2017

Fiddling with my phone I saw a new feature this past weekend. It came and went a few times which means that Google is testing it out and I happened to hit their servers during the test.

The new layout includes a card-like (aka boxed) layout which looks nice. AMP pages got a neat new logo.

I checked with some of my “normal” friends about this new layout and asked them what they thought of it but nobody seemed to care or know what I was talking about. 🙂

Although everyone did want to click the 4 little buttons, which simply take you to the website they’re beside. The 4 dots look a lot like a menu option. No clue why they would add this – it is very confusing.

Here’s a screenshot of the changes being tested:

Have you seen this?

I first discovered it July 16, 2017 at 10:30AM at Sunday brunch. That is a good time to ponder just how fast the new Dodge Challengers do 0-60, isn’t it??

If you have seen this, please let me know when it popped up for you.

Len

President at Telapost
I create content and do SEO for law firms, small businesses and companies worldwide. I have been generating traffic online since 1992. I have owned multiple successful companies. I'm an organic eater, nature lover and German Shepherd owner. Feel free to contact me here.
2 Comments
  1. Amp looks like its here to stay and the story is it boosts click through as with all new quirks. Lets see how it goes.

    • For most small businesses, AMP sucks! It is easy to add to WordPress but you are likely going to need to hire a designer to get the AMP page to look like the rest of your site again. It is a small nightmare and doesn’t increase rankings.

      Some people say it increases click through rates. I think the vast majority of those people are wrong. I’ve asked a dozen friends to look at search results and so far zero of them have any idea what the AMP symbol means. In fact, a couple of them didn’t want to click it since they didn’t know what it was!

      But anyways, I think you are correct and it is here to stay for a while. And if I were CNN or a publisher, yes I’d definitely add AMP to my site. I work with a few sites that use it alongside their CDN. Interesting stuff..

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